Publications

Publications

Filter Results: (1,454) Arrow Down
Filter Results: (1,454) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 43 of 1,454 Results →
  • 12 Jul 2011
  • News

Phone Fun

marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and... View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
  • Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these experiences, I became interested in View Details
Keywords: Retail
  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

machine that enables marketers to serve targeted messages on the basis of our email address or mobile phone number. But in 2024, technology will make possible real-time View Details
Keywords: by Mikolaj Piskorski
  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

can enhance the perceptions of product and service quality. Second: be aware that good corporate citizenship matters as much in emerging markets as it does in the world's richest countries. Third: target... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 24 Sep 2024
  • Research & Ideas

Why Small Businesses Deserve More Credit

It’s Wall Street doctrine that small firms struggle to raise capital at reasonable rates and are often rejected for credit lines and loans because banks think their risk profile is too high. “If you really want to drive investment, View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young growth-stage companies. Causeway has... View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • Web

HBS Alumni Research Tips: Finding Company News & Industry Research | Baker Library

company name and ticker to access a company profile that includes, company profile (business description, Key Employees, History) Peers, SWOT analysis. Related Help View all HBS Alumni Research Tips: Finding Market Data & Insights HBS... View Details
  • 01 Sep 2009
  • News

Executive Pay: Onward & Upward

1984 To discourage “golden parachutes,” a controversial pay innovation at the time, Congress imposes a special tax on such payments valued at more than three times an executive’s average pay. Rather than curb golden parachutes, the tax cap becomes a View Details
Keywords: Corporate Services; Management, Scientific, and Technical Consulting Services; Professional Services

    Thomas J. Burrell

    Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the... View Details
    Keywords: Services
    • 17 Sep 2007
    • Research & Ideas

    Broadband: Remaking the Advertising Industry

    is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
    Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

      Ernest Gallo

      A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a... View Details
      Keywords: Food & Tobacco
      • 01 Dec 2008
      • News

      Seth Klarman

      Klarman Illustration by David Cowles While other money managers scrambled to survive the financial market meltdown, value investor extraordinaire Seth Klarman (MBA ’82), president of The Baupost Group in Boston, cautiously pursued buying... View Details
      Keywords: Roger Thompson; Finance
      • 31 Mar 2014
      • Research & Ideas

      Encouraging Niche Content in an Ad-Driven World

      tactic to encourage that diversity would be a revenue-sharing program that partitions content into different categories, with different benchmarks for success. "If your target audience is scientists, I'm not going to compare the... View Details
      Keywords: by Julia Hanna; Information; Publishing; Journalism & News
      • 22 Feb 2000
      • Research & Ideas

      Social Capital Markets: Creating Value in the Nonprofit World

      himself during his six years as president andCEO of Outward Bound, plunging him into the Social Capital Markets arena.When Outward Bound received an $8-million grant for a new educationalinitiative, Grossman was determined to grow and... View Details
      Keywords: by Anne Kavanagh
      • Web

      Field Course: Foundry AI Lab - Course Catalog

      underrepresented minorities, women, and founders in emerging markets or U.S. cities that aren’t startup hubs. Foundry will feature: 1) modular content – video rich and practical – providing comprehensive coverage of the concepts and... View Details
      • 06 Feb 2006
      • What Do You Think?

      Should CEOs of Public Companies Offer Earnings Guidance?

      amounts of internal energy go to 'making the quarter return' rather than serving the customer and building the future. Why did quarter returns develop in the first place?" Bill Hubbell added, "The market has many mechanisms to... View Details
      Keywords: by James Heskett; Financial Services
      • 15 Nov 2010
      • Lessons from the Classroom

      Connecting Goals and Go-To-Market Initiatives

      valuations and growth options. A key to meeting growth potential is eliminating the gulf between big-picture strategy and day-to-day field execution. It's often the most difficult part of implementation because you're dealing with a combination of core factors in... View Details
      Keywords: by Sean Silverthorne; Retail
      • 05 Sep 2017
      • First Look

      First Look at New Research and Ideas, September 5, 2017

      Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s View Details
      Keywords: Sean Silverthorne
      • 29 May 2013
      • Blog Post

      It’s going to be a beautiful summer…

      to the technology side of things. Specifically, I am interning in the Direct (dot com) Marketing group and working on developing an A/B testing and targeting strategy for the company. In simple terms, A/B... View Details
      Keywords: Consumer Products / Retail
      • 25 Jun 2018
      • Blog Post

      The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

      talking to friends, family, and HBS colleagues to expand his web of relationships within his target market. “I was really just getting a sense of the landscape,” he says. “Most of these companies are small; I didn’t expect them to hire... View Details
      Keywords: Consumer Products / Retail