Publications

April 2008
Case

TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

By: Michael Beer and Sunru Yong

TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details

Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry

December 2001
Case

Natural Pork Production

By: Ray A. Goldberg and James M Beagle

An entrepreneurial hog farmer's creative use of contracts and capital structure drives very successful growth and returns in a depressed commodity industry. View Details

Keywords: Entrepreneurship; Capital Structure; Futures and Commodity Futures; Credit Derivatives and Swaps; Goods and Commodities; Knowledge Use and Leverage; Contracts; Success; Consumer Products Industry

March 2022 (Revised February 2024)
Case

Emeritus: Achieving Impact, Providing Access (A)

By: Ashish Nanda and Zack Kurtovich

In June 2019, Emeritus cofounders Ashwin Damera (HBS MBA 2005) and Chaitanya Kalipatnapu were thrilled with the rapid growth of Emeritus. Damera and Kalipatnapu believed that Emeritus, established in July 2015 to offer online executive education, was only in the early... View Details

Keywords: Education Technology; Professional Service Firm; Startup; Digital Strategy; Global Business; Global Firm; Platform Business; Business Startups; Growth and Development; Growth and Development Strategy; Entrepreneurship; Executive Education; Strategy; Education Industry; India

14 Dec 2021
News

Trustees Capital

February 2021
Case

Rolex SA

By: Doug J. Chung

Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. The shortage in supply further... View Details

Keywords: Watches; Pricing; Marketing; Strategy; Demand and Consumers; Price; Marketing Channels

Jun 06 2016
Interview

Leading From Your Strengths

23 Jun 2009
Research Event

Business Summit: Global Environment-Transformed Organization

& Decker Co.Boon-Hwee Koh, Chairman, DBS BankChet Huber, President, OnStarSrivatsa Krishna, Indian Administrative Service, Government of India CEO & Executive Director, Dubai World Group, South AsiaBetsy Morgan, The Huffington Post What are the secrets to... View Details

June 1999 (Revised October 1999)
Case

Eli Lilly, 1998 (A): Strategic Challenges

By: Michael Y. Yoshino and Thomas W. Malnight

Deals with key strategic challenges facing Eli Lilly, a highly successful U.S.-based drug company. View Details

Keywords: Problems and Challenges; Strategy; Pharmaceutical Industry

8:30 AM – 6:45 PM EST, 02 Dec 2020
Virtual Programming

Building Resilient Organizations for Turbulent Times: Pathways for Driving Deep Change

Leaders of resilient organizations are masters of not only reacting to adversity but also of using headwinds to adapt and come out stronger.?This interactive program will provide a comprehensive model for how to develop and guide successful change within organizations.... View Details

February 2022
Case

Toto Wolff and the Mercedes Formula One Team

By: Anita Elberse and David Moreno Vicente

In December 2021, Toto Wolff, team principal and chief executive officer of the Mercedes-AMG Petronas Formula One team (the ‘Mercedes team’) is preparing for the start of the 2021 Formula One (‘F1’) season’s last Grand Prix, in the United Arab Emirates. Everything the... View Details

Keywords: Leadership; Team Management; Culture; Organizational Culture; Sports; Entertainment; Media; Superstars; General Management; Engineers; Competition; Problems and Challenges; Sports Industry; Entertainment and Recreation Industry

15 May 2015
Working Paper Summaries

Mobile Money Services-Design and Development for Financial Inclusion

Keywords: by Rajiv Lal & Ishan Sachdev; Banking

31 Mar 2020
Video

Virtual Books@Baker with Laura Huang

16 Sep 2021
News

OpenSea, Amid Insider Trading Controversy, Rolls Out NFT Marketplace App

Video

Alumnae at 2012 Fall Reunions

February 2, 2012
Article

Is There an Optimal Degree of Sustainability?

By: Robert G. Eccles, Ioannis Ioannou and George Serafeim

Corporate sustainability is not a one size fits all concept. A successful strategy balances all business pressures. View Details

Keywords: Corporate Social Responsibility and Impact; Strategy

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01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

robustness, and flexibility. A "natural experiment" if you like. In 1999, however, the failures of two successive missions aimed at Mars brought the initiative to a halt. In the aftermath, the finger was pointed squarely at FBC... View Details

Keywords: by Sean Silverthorne

June 1996
Case

Black Magic and the America's Cup: The Victory

Chronicles New Zealand's participation in successive America's Cup regattas, culminating in its decisive 1995 victory. Allows for discussion of how an organization from a small nation can beat the world's best in a technologically, organizationally, and managerially... View Details

Keywords: Competition; Sports; Business and Government Relations; Sports Industry; New Zealand

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January 2023 (Revised June 2024)
Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal

This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details