Strategic Planning - Publications - Faculty & Research - Harvard Business School

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July 2019 (Revised August 2020)
Case

Peabody Essex Museum: What Next?

By: V. Kasturi Rangan and Jeffrey F. Rayport

The case describes the 25-year transformation of Peabody Essex Museum, which was created in 1993 by the merger of two sub-scale predecessor cultural institutions, operating since 1799, in Salem, Massachusetts. Dan Monroe, its founding CEO, began a process of building... View Details

Keywords: Museums; Strategy; Leadership; Transformation; Innovation Leadership; Strategic Planning

June 2008
Case

Threadless: The Business of Community (Instructor's Version)

By: Karim R. Lakhani and Zahra Kanji

The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next... View Details

Keywords: Debates; Decisions; Strategic Planning; Society; Entertainment and Recreation Industry

February 1997
Case

Archer Daniels Midland: Direction and Strategy

By: Ray A. Goldberg and Thomas N. Urban Jr

Sets out the strategy and competitive competencies of one of the leading grain trade and processing companies in the world. An overview of the company's innovations in corn and oilseed by-products is provided. The strategy of the firm is to add by-products to corn,... View Details

Keywords: Innovation and Invention; Strategic Planning; Business Strategy; Value Creation; Food and Beverage Industry; Pharmaceutical Industry

June 2019
Teaching Note

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett

Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note... View Details

Keywords: Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning

2007
Working Paper

The Political Economy of 'Natural' Disasters

By: Charles Cohen and Eric D. Werker

Natural disasters occur in a political space. Although events beyond our control may trigger a disaster, the level of government preparedness and response greatly determines the extent of suffering incurred by the affected population. We use a political economy model... View Details

Keywords: Policy; Government and Politics; Strategic Planning; Mathematical Methods; Natural Disasters; Welfare or Wellbeing

January 1999 (Revised March 2001)
Case

Bell Atlantic and the Union City Schools (C2): Project Explore

By: Rosabeth M. Kanter and Ellen Pruyne

The fourth in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Describes Bell Atlantic's planning, implementing, supporting, and assessing elements of the partnership, with special... View Details

Keywords: Education; Technology Adoption; Strategic Planning; Partners and Partnerships; Projects; Telecommunications Industry; Education Industry; New Jersey

September 2004 (Revised February 2006)
Case

Fernwood Art Investments: Leading in an Imperfect Marketplace

By: Boris Groysberg, Joel Podolny and Timothy Keller

As Bruce Taub, founder of Fernwood, strolled past some of New York City's finest galleries, he pondered the unique challenges that Fernwood faced. Where others had seen the inefficiency of imperfect markets, Taub saw an opportunity to revolutionize the very nature of... View Details

Keywords: Arts; Investment; Strategic Planning; Problems and Challenges; Opportunities; New York (city, NY)

01 Mar 2006
News

A New Path for Alumnae

important to maintain existing ties with those who value your professional skills, but it is equally necessary to build new network connections. In Charting Your Course we talk about developing a strategic View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services

June 2006
Case

Riding with the Blackhorse (A)

By: John R. Wells, Sean Hazlett and Niladri Mukhopadhyay

Colonel Moore reflects on his command of the 11th Armored Cavalry Regiment and its preparation of the United States Army for 21st century adversaries. During his command, Colonel Moore had transformed the regiment from a unit focused on providing conventional... View Details

Keywords: Transformation; Competency and Skills; Training; Strategic Planning; Adaptation; Alignment; Public Administration Industry; United States

November 1995 (Revised February 1996)
Case

Monsanto Company: The Coming of Age of Bio-Technology

By: Ray A. Goldberg and Thomas N. Urban Jr

Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future? View Details

Keywords: Patents; Product Positioning; Strategic Planning; System Shocks; Biotechnology Industry

2024
Working Paper

Learning to Cover: Online Learning and Optimization with Irreversible Decisions

By: Alexander Jacquillat and Michael Lingzhi Li

Keywords: Buildings and Facilities; AI and Machine Learning; Geographic Location; Strategic Planning

August 2022 (Revised November 2022)
Supplement

Altos Ventures (B)

By: Jo Tango and Alys Ferragamo

In December 2021, Han Kim, Anthony Lee, and Ho Nam reflected on how far they had come since 2012. This B case provides an update on Altos Ventures’ decision-making and performance since the events presented in the A case. View Details

Keywords: Strategic Planning; Venture Capital; Investment Portfolio; Partners and Partnerships

January 2018
Case

Tomer Zvulun and The Atlanta Opera: At Crossroads (A)

By: Michael L. Tushman and Kerry Herman

In 2017, Tomer Zvulun, the CEO and artistic director of The Atlanta Opera, was considering next steps. Zvulun had adapted quickly to the new, dual role of chief executive and artistic director, although there had been a steep learning curve. As he gained traction, the... View Details

Keywords: Innovation; Explore/Exploit; Ambidexterity; Zvulun; Opera; Strategy; Talent; Talent Management; Non-profit; Leadership Transition; Organizational Behavior; Leadership; Innovation and Invention; Talent and Talent Management; Arts; Strategic Planning; Fine Arts Industry

September 1991 (Revised December 1991)
Case

USA Today Decision, The: Making Headlines Across the Nation (A)

This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and... View Details

Keywords: Strategic Planning; Decision Making; Product Launch; Product Development; Journalism and News Industry; Publishing Industry; United States

April 2002
Supplement

Grey Warner, Merck Latin America

By: Michael Beer

Grey Warner, the vice president of Merck's Latin America region, discusses the challenges raised in the case and the lessons learned. View Details

Keywords: Strategic Planning; Values and Beliefs; Change Management; Problems and Challenges; Management Teams; Pharmaceutical Industry; Latin America

November 2001
Case

Sigma Networks, Inc.

By: Thomas R. Eisenmann and Christina L. Darwall

Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a... View Details

Keywords: Business Startups; Customers; Capital Budgeting; Venture Capital; Strategic Planning; Technology Networks; Telecommunications Industry

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January 1996 (Revised October 1997)
Case

Americhem: The Gaylord Division (A)

By: David A. Garvin

The Gaylord Division of Americhem, a large chemical company, is in the midst of the first use of a new zero-base budgeting system. The general manager of the division leading the process is experiencing disagreement and conflict among the members of the senior... View Details

Keywords: Budgets and Budgeting; Leadership; Management Practices and Processes; Strategic Planning; Problems and Challenges

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August 18, 2017
Other Article

How the U.S. Navy Is Responding to Climate Change

By: Forest Reinhardt and Michael W. Toffel

We talk about how a giant, global enterprise that operates and owns assets at sea level is fighting climate change—and adapting to it. We discuss what the private sector can learn from the U.S. Navy’s scientific and sober view of the world. We are also the authors of... View Details

Keywords: Environmental Sustainability; Leadership; Strategic Planning; Problems and Challenges; Operations; Logistics

01 Aug 2016
News

Leading the Way for Dallas Arts Community

the city’s Office of Cultural Affairs. “There will be a strategic plan process,” she said of her first moves in office. “How do we structure conversations around what small groups and artists need? What do... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

January 2018
Case

Viacom: Democratization of Data Science

By: Shane Greenstein and Christine Snively

In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would... View Details

Keywords: Data Science; Big Data; Digital Platforms; Analytics and Data Science; Expansion; Strategic Planning

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