Startup Marketing - Publications - Faculty & Research

November 1998 (Revised June 2001)
Case

Global Beer

Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details

Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States

Citation

Find at Harvard

12 PM – 1 PM EDT, 12 Sep 2018
Webinars: Trending@HBS

Responding to Digital Disruption

As a follow-up to his 2017 webinar and building upon his proposed recipe for digital disruption, Associate Professor Thales Teixeira proposes a new framework to help established businesses respond to digital disruptors. View Details

07 Jan 2025
Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

consumer research around the world to understand what people hoped their skincare products could do,” Twist explained. “I was also fortunate to learn from and be developed by several HBS alums (every leader on the Clinique Global View Details

08 Nov 2016
Blog Post

Alumni: Where Are They Now? Featuring: Phil Strazzulla

product roadmap. How has having an MBA impacted your career? We're a startup most of our future customers have never heard of. HBS gives me credibility when selling to larger companies. While HBS helped shape the way I think about the... View Details

Keywords: Technology

Profile

Jennifer DeWhitt

marketing and finance. While pursuing her degree, Jennifer taught at an alternative school near campus that served at-risk youth. After graduation, she joined Bain & Co., where she “worked on the Dallas expansion plans for KIPP... View Details

Web

Who We Are | Research Associates

a marketing manager with experience at both startups and established companies. The diversity of my real-life experience gave me the confidence and expertise to develop cases, teaching notes, and simulations... View Details

Web

Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991) - Recruiting

decision making. I later joined three tech startups as head of marketing. Their fast-paced environments pushed me to adapt quickly and think on my feet and brought new challenges and growth. The biggest turning point in my career came... View Details

19 Feb 2018
Sharpening Your Skills

Amazoned: Is Any Industry Safe?

announced earlier this month intention to join megapartners Warren Buffett and JPMorgan Chase on some still mysterious project in the fastest-growing market of them all, health care. These stories from our archive suggest the great impact... View Details

Keywords: by Sean Silverthorne; Retail

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

pure-play stores can’t directly match. Ramon Casadesus-Masanell is the Herman C. Krannert Professor of Business Administration. Rembrand M. Koning: Think like a startup and experiment Given that every week feels like a year in 2020, I... View Details

Keywords: by Danielle Kost; Retail

01 Sep 2016
News

The Big Business of Little Loans

Funding Circle, among others. It was a wide circle. These startups are part of a new ecosystem filling the void left by traditional banks that don’t want to lend to small businesses because they are too risky or because interest rates are... View Details

Keywords: Nancy Miller

10 Jun 2021
Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

that perspective to the next level,” she shared. Schoonbeek was also eager to gain more experience as an operator at a startup company to supplement her experience as a consultant working with large businesses. Specifically, she was drawn... View Details

April 1998
Teaching Note

Materials Technology Corporation TN

By: Clayton M. Christensen

Teaching Note for (9-694-075). View Details

Keywords: Business Startups; Market Entry and Exit; Technology; Research; Markets; Marketing Strategy; Product Development

Citation

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12 Feb 2025
Blog Post

How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)

describe startups tackling some of the most pressing and complex challenges of our time. Many of these companies face technical hurdles or market risks that require significant time and resources to... View Details

01 Feb 1997
News

Doing It Your Way

In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

18 Jan 2019
Blog Post

Exploring the Tech World Through WesTrek

didn’t grow up with any desire to move across the country. After all, I love winter! I love the accents! I love the oysters! I love the east coast so much that I stuck around for 26 years, during which I attended the University of Pennsylvania and followed my passion... View Details

16 Jan 2025
Blog Post

Alumni Career Journey: Sophie Levin (MS/MBA 2022) - How Risk Can Be the Key to a Sustainable Future

describe startups tackling some of the most pressing and complex challenges of our time. Many of these companies face technical hurdles or market risks that require significant time and resources to... View Details

01 Mar 2019
News

The One That Got Away

percent or more. But VCs and entrepreneurs are human—and with the US startup failure rate hovering at around 60 percent (according to a 2015 Cambridge Associates study) those home runs are far from the norm. That makes it even more... View Details

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

how we thought about online opportunities one year after the dot-com bubble burst. In retrospect, many of my thoughts about the internet’s future evolution missed the mark. If you think history repeats itself, then these forecasting errors might be germane, since View Details

Keywords: by Thomas R. Eisenmann; Technology

01 Dec 2015
News

Launch Codes

Photo courtesy of Jodi Gernon Before joining HBS’s Arthur Rock Center for Entrepreneurship as its new director in July, Jodi Gernon (MBA 1991) weighed two other potential career options—joining a startup or launching one of her own. “I... View Details

Keywords: Dan Morrell

Sarah Leary

Sarah Leary is Nextdoor's Chief Marketing Officer, Chief Global Business Operations Officer, and Co-Founder of Nextdoor. Sarah started her career at Microsoft before serving in senior leadership at veteran tech organizations, including... View Details

Keywords: Business Products and Services (B2B)

Publications