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Show Results For
- All HBS Web
(910)
- News (136)
- Research (674)
- Events (5)
- Multimedia (8)
- Faculty Publications (449)
- 16 Dec 2014
- First Look
First Look: December 16
multiple diagnostics segments. How should Radiometer respond? Which other segments of diagnostics should Radiometer consider? Quest Diagnostics was selling HemoCue, a Swedish-based global niche leader in hemoglobin testing. Would... View Details
Keywords: Sean Silverthorne
- 22 Mar 2011
- First Look
First Look: March 22
return predictability is due to segmentation between nominal and inflation-indexed bond markets but find no evidence in either the U.S. or in the U.K. Download the paper: http://www.hbs.edu/research/pdf/11-094.pdf Inflation-Indexed Bonds... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
the firm's predictions. Students develop programs to reduce churn post hoc and then reengineer the company's marketing, selling, and customer relationship management processes to manage churn proactively through market segmentation and... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- News
E Ink’s Wild Ride
newfound commitment to employee training resulted in E Ink University, with courses offered in Six Sigma, lean manufacturing, and project management. “We absolutely expect that others will figure out ways to create a competitive product,” Wilcox says. “When you have 99... View Details
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
Christensen's Milkshake Marketing (24,877) http://hbswk.hbs.edu/item/6496.html Published: February 14, 2011 About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation... View Details
Keywords: by Staff
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
and operator of hospitals, with most of its revenue coming from the United Kingdom. When Gooding departed, BUPA had sold its hospitals, positioned itself in several growth segments of the health market, and generated 50 percent of its... View Details
Keywords: by Martha Lagace
- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
comment on, and summarize advice and insight on dealing with Vladimir Putin offered by former Secretaries of State Colin Powell, Condoleezza Rice, Hillary Clinton, John Kerry, and Rex Tillerson. This presentation is based on video View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
create value for the firm through their social interactions, such as the duration of social influence, reduction in acquisition costs, segmentation implications, relevance for influencer marketing programs, and connection to firm-level... View Details
Keywords: Sean Silverthorne
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
employees through the Balanced Scorecard). Customer measures for the strategy included share of market among consumers in the targeted segments and a mystery shopper score to capture whether the desired value proposition was being... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
underground hacker marketplaces. Credit card numbers—from premium cards, some offered with money-back guarantees if they don’t work—go for as little as $9. That’s just one segment of a booming hacker market: Attempts to knock a particular... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 14 Feb 2017
- First Look
First Look at New Research: February 14
commercial product. Wanberg and his team narrowed down the relevant market to three main segments: creative professionals, working professionals, and students. However, these segments were seemingly at odds with each other in terms of... View Details
Keywords: Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
develop new processes and priorities appropriate to the market segment needs, but he couldn't help but wonder whether it would continue as a stand-alone unit or he would need to reintegrate it into the mainline business. He also was... View Details
Keywords: Carmen Nobel
- 29 Jun 2007
- First Look
First Look: June 29, 2007
market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
- 01 May 2007
- First Look
First Look: May 1, 2007
strategic choices: geographic expansion, continued product innovation, serving MFIs outside of the OI network, and new distribution mechanisms to reach market segments beyond MFIs. Wholly owned by faith-based nonprofit OI, MIA must also... View Details
Keywords: Sean Silverthorne
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
is still an industry, with economic inputs, business models, competitors, value chains, and a dynamic, challenging marketplace. Gaylin examines each of the major segments (Broadway, regional theater, orchestra, opera, and dance) along... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus on given resource constraints. Should they focus on the current top View Details
Keywords: Dina Gerdeman
- 13 Oct 2015
- First Look
October 13, 2015
as continuous variables to represent customer segment and average daily room rate. The case contains tables showing the output of the regression model and compares the fit of the moving average and regression models. The case allows... View Details
- 29 Apr 2014
- First Look
First Look: April 29
Ullman? Can J.C. Penney get back on its feet? Purchase this case: http://hbr.org/product/j-c-penney-s-fair-and-square-strategy-c-back-to-the-future/an/514073-PDF-ENG Harvard Business School Case 514-057 Cancer Screening in Japan: Market Research and View Details
Keywords: Sean Silverthorne
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
- 15 Jan 2013
- First Look
First Look: January 15
only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and honesty across the store's retail... View Details
Keywords: Sean Silverthorne