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- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
substantially fewer violations. With improved compliance, channel prices increase by 2% without loss in volume. The reduction in violations is particularly stark among authorized retailers with lower sales volume, those that previously... View Details
- 28 Apr 2015
- First Look
First Look: April 28
digital assessment and print-based workbook series called Ready®, Ready® Common Core, and i-Ready® Diagnostic and Instruction. In 2014, as sales are booming, Waldron and his team wonder how CA can stay competitive in the rapidly evolving... View Details
Keywords: Sean Silverthorne
- 20 Feb 2008
- First Look
First Look: February 20, 2008
growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these investments... View Details
Keywords: Martha Lagace
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
capital-market or product-market benefits from inclusion. Status incentives contributed to the observed performance improvement. Back-of-the-envelope estimates suggest that JPX400 inclusion incentives accounted for 16% (20%) of the growth... View Details
Keywords: Dina Gerdeman
- 19 Aug 2008
- First Look
First Look: August 19, 2008
survey. We find that the end-of-month inventory significantly increased in four of the six retail segments studied and that, after controlling for sales and macroeconomic factors, the positive time trends for the end-of-month inventory... View Details
Keywords: Sean Silverthorne
- 24 Oct 2017
- Research & Ideas
Tax Reform is on the Front Burner Again. Here’s Why You Should Care
were not present for much of American history. That reflects a couple of things. The growth of the state has been quite dramatic, relative to the early decades of the American experience. There was, much like today, a huge concentration... View Details
Keywords: by Sean Silverthorne
- 20 Mar 2012
- First Look
First Look: March 20
in the world, wondered how to work more closely with its key suppliers-Swatch Group, Richemont Group, LVMH Group, and Rolex Group-to maintain strong growth in the Greater China region. Specifically, how could Hengdeli manage the... View Details
Keywords: Sean Silverthorne
- 20 Jul 2010
- First Look
First Look: July 20
members questioned the logic of additional investment in the region whose resources were so uncertain and wondered whether it was more prudent to pursue growth elsewhere. At the same time, some of Woolf's owners began to believe that more... View Details
Keywords: Martha Lagace
- 22 Jun 2009
- Research & Ideas
“Too Big To Fail”: Reining In Large Financial Firms
with a financial crisis. That's what Fed Chairman Bernanke and Treasury Secretary Paulson did when faced with the Bear Stearns crisis in March 2008. "Maybe they were right, and maybe they were wrong to force Bear's sale to JPMorgan... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
currency. This reduced profitability because Clearwater's costs were in Canadian currency while its sales where largely in other currencies. The case also discusses the challenges of maintaining a sustainable fishery and uses the collapse... View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
harming its own sales or those of its retail customers? Could Unilever encourage industry-wide changes to have a real impact on global environmental sustainability? Purchase this case:... View Details
Keywords: Carmen Nobel
- 29 Jun 2007
- First Look
First Look: June 29, 2007
will be correlated with their types to achieve separation. The model's results have implications for various marketing communication tools such as advertising and sales forces. Motivating Supply Chain Behavior: The Right Incentives Can... View Details
Keywords: Martha Lagace