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  • 01 Feb 2022
  • Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

The EBOs generated revenues that far exceeded the corporation’s acquisitions portfolio in the same period. Carol Kovac led the most successful EBO, IBM Life Sciences. The innovation for this team was to create solutions relevant to a... View Details
Keywords: by Lane Lambert
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Greenstein is the Martin Marshall Professor of Business Administration and co-chair of the HBS Digital Initiative. Tip: Expand your information sources Ensure you are considering all available, relevant information but are not overwhelmed... View Details
Keywords: by Sean Silverthorne
  • 30 Nov 2022
  • Research & Ideas

Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay

workers living in areas where diversity issues are more salient, as measured by per-capita Black Lives Matter protests. The results were not affected by variations in the education and gender of participants, suggesting that diversity information was View Details
Keywords: by Sean Silverthorne
  • Web

Networking Opportunities - Recruiting

Value 20 May 2025 05 May 2025 Shira Amat Meet the Tech Club Meet the Tech Club Meet the Tech Club 05 May 2025 Shira Amat Connect with the relevant industry or location manager to create a personalized hiring strategy. Contact Us View Details
  • Web

The Essential Porter - Institute For Strategy And Competitiveness

Creating Shared Value See all frameworks “Professor Porter has been, and still is, the most influential global thinker on strategy. His contributions are numerous and as relevant today as when he first developed them.” — Costas Markides,... View Details
  • Web

Instructor Performance - Christensen Center for Teaching & Learning

learning specialists. See "Guidelines for Effective Observation of Case Instructors". The most relevant indicators of success as a case method teacher may only be available several years after the course has ended, as students apply what... View Details
  • 24 Nov 2015
  • Blog Post

What is an HBS MyTake?

MyTakes this past year was to select students with a diverse array of stories and experiences. Our hope was to allow audience members to find something relevant for them in the student talks. What have you learned about your classmates... View Details
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

working paper, Ascarza and coauthor Nicolas Padilla, a doctoral candidate at Columbia Business School, show that a statistical tool known as a deep exponential family model can effectively sort the most relevant variables and account for... View Details
Keywords: by Kristen Senz; Retail; Service
  • 30 Dec 2014
  • Working Paper Summaries

Return on Political Investment in the American Jobs Creation Act of 2004

Keywords: by Hui Chen, Katherine Gunny & Karthik Ramanna
  • 02 Aug 2012
  • Working Paper Summaries

The Rich Get Richer: Enabling Conditions for Knowledge Use in Organizational Work Teams

Keywords: by Melissa A. Valentine, Bradley R. Staats & Amy C. Edmondson
  • 23 Jun 2010
  • Working Paper Summaries

The Role of Institutional Development in the Prevalence and Value of Family Firms

Keywords: by Raphael Amit, Yuan Ding, Belén Villalonga & Hua Zhang
  • October 2021
  • Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Related
  • 10 Oct 2023
  • Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

Inflation Reduction Act of 2022 (IRA), breaking down specific programs and provisions included in relevant policy. Finally, it will dive into some examples of EJ as it is currently being applied by businesses, building out clear... View Details
  • 06 Aug 2021
  • Book

Steve Jobs and the Rise of the Celebrity CEO

a desperate attempt to remain relevant in the world of Windows 95. In a remarkable turn of events, Apple’s then CEO, Amelio, engineered the purchase of NeXT in December of 1996 for the startlingly high price of $429 million in cash and... View Details
Keywords: by Dina Gerdeman
  • Blog

The Harvard Business School Faculty Summer Reader 2023

realm of design and human interaction with everyday objects. Norman provides thought-provoking insights on usability and human-centered design. The book is relevant to my own research on visual analytics. Picture this: designing an... View Details
  • 16 Mar 2015
  • Research & Ideas

Advice on Advice

issues you have faced or by neglecting to ask the kind of probing, relevant questions that will get to the heart of the matter Giving self-centered guidance According to Garvin, advice-seekers should see a red flag when advice-givers... View Details
Keywords: by Dina Gerdeman
  • 15 Jan 2014
  • Working Paper Summaries

Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World’s Largest Democracy?

Keywords: by Lakshmi Iyer & Maya Reddy
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Related
  • 01 Jun 1999
  • News

Ikenna Okezie

patients through their HMOs and would link them online with their lab results, diagnoses, medications, and other relevant information. "We hope to prove that patients will comply more readily with treatment regimens when they understand... View Details
Keywords: Judith A. Ross
  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

to a well-known and admired model of industrial organization—General Motors. We will also compare the theoretical model to a much-admired high-technology firm, Hewlett-Packard. Finally we will propose a research project that would test the four-drive theory's View Details
Keywords: by Paul Lawrence & Nitin Nohria