Production Theory - Publications - Faculty & Research

30 Mar 2010
First Look

First Look: March 30

the two tendencies can be explained as a product of a contingent recency effect: although the estimations reflect negative recency, choice behavior reflects positive recency. A similar pattern is observed in the field study: immediately... View Details

Keywords: Sean Silverthorne

09 Feb 2009
Research & Ideas

Uncompromising Leadership in Tough Times

because of aggressive discounting by its chief competitor. Revenue in one of Dreyer's new product lines began to drop. And one of its customers threatened to terminate its long-term distribution contract. “CEOs recognize that they have to... View Details

Keywords: by Martha Lagace

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

financial performance, such as through increased revenues for green products or decreased costs through greater energy efficiency? Which ESG topics represent risks and cause spending to protect against the downside in terms of the... View Details

Keywords: by Martha Lagace

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

confidence. Their continued enthusiasm to lobby their senators and representatives will be important to his ability to legislate his campaign promises. Governing as president therefore requires a combination of “push” and “pull” marketing. Coca–Cola pushes its View Details

Keywords: by Christina Pazzanese

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