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Show Results For
- All HBS Web
(2,801)
- People (4)
- News (493)
- Research (1,822)
- Events (13)
- Multimedia (8)
- Faculty Publications (942)
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
one, while passive maturity transformation strategies have CAPM betas near zero; and (4) portfolios of bank equities consistently underperform portfolios designed to passively mimic their economic exposures. The very strong investment... View Details
Keywords: Sean Silverthorne
- Research Summary
Social Innovation
My intellectual agenda addresses this question: How to innovate to solve the world’s toughest challenges? Out of the earth’s population, about 2 billion can afford good products whereas the remaining 5 billion are poor and therefore are nonconsumers.... View Details
- April 1993 (Revised May 1994)
- Case
Genzyme Corporation: Strategic Challenges with Ceredase
Genzyme Corp., one of the largest biotechnology companies, has succeeded in developing, manufacturing, and commercializing its first therapeutic, a treatment for a rare genetic disease. Analysis of the case requires students to identify and understand how Genzyme has... View Details
Keywords: Risk Management; Risk and Uncertainty; Corporate Strategy; Technology; Health; Product Development; Biotechnology Industry; Pharmaceutical Industry; United States
Teisberg, Elizabeth O., and Sharon L. Rossi. "Genzyme Corporation: Strategic Challenges with Ceredase." Harvard Business School Case 793-120, April 1993. (Revised May 1994.)
- 17 Jan 2008
- Working Paper Summaries
Competition in Modular Clusters
- 23 Mar 2023
- HBS Seminar
Tinglong Dai, Johns Hopkins
- Program
Transforming Customer Experiences
Summary Superior customer service can differentiate your business in the marketplace—if you design the right offerings and execute flawlessly. Led by HBS thought leaders who are experts in customer experience management, this program... View Details
- April 2011 (Revised April 2011)
- Supplement
Fleet Oil Company: An Exercise
The exercise, which adapts a famous experiment by experimental psychologist Thomas Gilovich, is designed to show both the ubiquity of analogy or associative thinking more generally and its potential perils. Students are presented with a scenario in which an oil company... View Details
Keywords: Business Headquarters; Crime and Corruption; Decisions; Non-Renewable Energy; Cost; Production; Performance Productivity; Research and Development; Energy Industry; Atlanta; Houston
Gavetti, Giovanni. "Fleet Oil Company: An Exercise." Harvard Business School Supplement 711-512, April 2011. (Revised April 2011.)
- October 2003
- Case
Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation
By: Marco Iansiti and Marcin Strojwas
Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details
Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management
Iansiti, Marco, and Marcin Strojwas. "Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation." Harvard Business School Case 604-044, October 2003.
- 17 May 2016
- First Look
May 17, 2016
situational inequality, induced by the design of environments, can foster antisocial behavior. We use a complete set of all onboard air rage incidents over several years from a large, international airline to test our predictions.... View Details
Keywords: Sean Silverthorne
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a... View Details
- Program
Finance for Senior Executives
effectively about finance with executives from all functional areas Engage in more productive discussions with financial specialists in your organization and ask the right questions Address the concerns of colleagues who are not financial... View Details
- November 1983 (Revised October 1989)
- Case
Procter & Gamble Europe: Vizir Launch
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe
Bartlett, Christopher A. "Procter & Gamble Europe: Vizir Launch." Harvard Business School Case 384-139, November 1983. (Revised October 1989.)
- 20 Jan 2010
- First Look
First Look: Jan. 20
benefits from outsourcing the use of intellectual property increases. We also examine how the variability of payoffs to effort affects the optimal way the owner of the intellectual property uses it. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Does... View Details
Keywords: Martha Lagace
- 2010
- Article
An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms
By: Robin J. Ely and Debra E. Meyerson
This case study of two offshore oil platforms illustrates how an organizational initiative designed to enhance safety and effectiveness created a culture that unintentionally released men from societal imperatives for "manly" behavior, prompting them to let go of... View Details
Keywords: Safety; Goals and Objectives; Behavior; Organizational Culture; Performance Effectiveness; Gender; Emotions
Ely, Robin J., and Debra E. Meyerson. "An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms." Research in Organizational Behavior 30 (2010): 3–34.
- 2008
- Working Paper
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
By: Nava Ashraf, Xavier Gine and Dean Karlan
In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted... View Details
Keywords: Agribusiness; Developing Countries and Economies; Trade; Profit; Product Marketing; Standards; Failure; Risk and Uncertainty; Non-Governmental Organizations; Agriculture and Agribusiness Industry; Service Industry; Kenya; Europe
Ashraf, Nava, Xavier Gine, and Dean Karlan. "Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." Harvard Business School Working Paper, No. 08-065, February 2008. (forthcoming, American Journal of Agricultural Economics.)
- 2022
- Book
Healthy Buildings: How Indoor Spaces Can Make You Sick—or Keep You Well
By: Joseph G. Allen and John D. Macomber
For too long we’ve designed buildings that haven’t focused on the people inside—their health, their ability to work effectively, and what that means for the bottom line. An authoritative introduction to a movement whose vital importance is now all too clear, Healthy... View Details
Allen, Joseph G., and John D. Macomber. Healthy Buildings: How Indoor Spaces Can Make You Sick—or Keep You Well. Revised and updated edition, Cambridge, MA: Harvard University Press, 2022.
- Research Summary
Overview
By: Jorge Tamayo
Professor Tamayo’s research focuses on theoretical modeling and structural estimation of firm decision-making and productivity.
Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
discovery work to validate the problem or their target customers. While gut feel or personal experience with a problem can be a strong signal there is a problem to solve, without proper product discovery work you won’t truly know if you... View Details
Keywords: by Julia Austin
- March 2016 (Revised February 2021)
- Case
Lotus F1 Team
By: Stefan Thomke, Nikolaos Trichakis, Jérôme Lenhardt and Daniela Beyersdorfer
Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and ultra-competitive environment, where winning races can come down to... View Details
Keywords: Formula One; Motor Sport; Racing Cars; Car Development; Supply Chain; Logistics; Innovation and Management; Competitive Advantage; Product Design; Research and Development; Auto Industry; Sports Industry; Entertainment and Recreation Industry
Thomke, Stefan, Nikolaos Trichakis, Jérôme Lenhardt, and Daniela Beyersdorfer. "Lotus F1 Team." Harvard Business School Case 616-055, March 2016. (Revised February 2021.)