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  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics,... View Details
Keywords: by Martha Lagace
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

supplier capabilities and hence about future supplier performance. This paper presents a multi-period model of service level competition among suppliers selling substitutable products to a customer that engages in supply learning. We... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2011
  • First Look

First Look: September 13

capital flows—both debt and equity—into public and private components and study their relationship with productivity growth. This exercise reveals that international capital flows are mainly shaped by government decisions and sovereign to... View Details
Keywords: Sean Silverthorne
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

a number of companies have adopted an intriguing approach, which at first seems counterintuitive. Essentially, these companies have abandoned their efforts to understand exactly what products their customers... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • 12 Nov 2001
  • Research & Ideas

Facing the New World Order

Asia, which are both high technology and linked to U.S. production systems. So I want to draw your attention to the fact that we really need to be clear, and I hope we're right also about the distinctions of the short term and the medium... View Details
Keywords: by Staff
  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

driver of macroeconomic fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

Business School Case 806-044 Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO.... View Details
Keywords: Martha Lagace
  • 13 Mar 2018
  • First Look

March 13, 2018

multidivisional enterprises that have diversified into related product lines. The present book aims to fill in this gap in the literature by adopting a coherent approach to this elusive subject. Publisher's... View Details
Keywords: Sean Silverthorne
  • 21 Jun 2011
  • First Look

First Look: June 21

2007-09 likely marks the beginning of the end of the Chimerican relationship. In this paper, we look at this era as economic historians, trying to set events in a longer-term perspective. In some ways, China's economic model in the decade 1998-2007 was similar to the... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

corporate practices, and the persona of the expert witness. This paper describes an actor-network coming into being and shows how credible institutions, organizations that manufacture integrity as their main sellable product, adopted a... View Details
Keywords: Martha Lagace
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

marketed its products as family food, targeting its messages to children as well as adults. Expanding slowly also gave Pujals the chance to work out and test his business model. He was able to determine exactly what sort of investments he... View Details
Keywords: by Walter Kuemmerle
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

manufacturing and the Toyota Production System. Asks students to consider whether New Balance should change aspects of its operations strategy in light of the consolidation among its competitors or whether the Adidas-Reebok transaction... View Details
Keywords: Martha Lagace
  • August 2023
  • Case

Augmenix: Space to Think Differently

By: Satish Tadikonda and Sidhant Jena
Amar Sawhney, a serial medtech entrepreneur, had founded Augmenix to develop and commercialize a hydrogel-based medical device called SpaceOAR as an adjunctive technology to core radiation therapy. This technology was used to protect organs at risk (OAR) during... View Details
Keywords: Entrepreneurship; Health Care and Treatment; Technology Adoption; Innovation Strategy; Technological Innovation; Product Development; Commercialization; Medical Devices and Supplies Industry
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  • October 2003 (Revised February 2004)
  • Case

Strategic Inflection: TiVo in 2003 (A)

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details
Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry
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  • 18 Feb 2015
  • First Look

First Look: February 18

http://www.amazon.com/gp/product/0986298603/ref=olp_product_details?ie=UTF8&me= February 2015 Strategic Management Journal Modularity and Intellectual Property Protection By: Baldwin, Carliss Y., and Joachim Henkel Abstract—Modularity is a means of partitioning... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2007
  • Research & Ideas

Dividends from Schumpeter’s Noble Failure

chapters in seminars. That so enormous an achievement was the product of lonely research tells what a great scholar Schumpeter was."4 The design of Business Cycles—a three-country study of the United States, Britain, and Germany,... View Details
Keywords: by Thomas K. McCraw
  • 03 Aug 2010
  • First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details
Keywords: Martha Lagace
  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

sense of purpose could use that to guide innovation. One of the exciting parts of SuperCorp and the rise of this company model is that it's actually a way to develop products and services faster, to get more innovation, and to showcase... View Details
Keywords: by Sean Silverthorne
  • 26 Jan 2016
  • First Look

January 26, 2016

a set of practices to guide firms as they adopt ambidexterity. Senior leadership is crucial here. We discuss the importance of leading in a consistently inconsistent fashion. Readers will come away with a new understanding of how to... View Details
Keywords: Sean Silverthorne

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