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  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Related
  • February 2022 (Revised January 2024)
  • Supplement

Winning Business at Russell Reynolds (C)

By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details
Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry
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  • 2014
  • Article

Notes from the Search for Deep Indicators in Services

By: James L. Heskett
Much of the research in the service sector over the last four decades has concerned itself with the search for deep indicators that explain service performance. This paper provides a brief retrospective of some of this research and illustrates the directions that this... View Details
Keywords: Service Delivery; Organizational Culture; Performance; Service Industry
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  • February 2023
  • Case

Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)

By: Jorge Tamayo and Jenyfeer Martínez Buitrago
In 2020, Alejandro Simón, CEO of Sancor Seguros Group, a nearly 75-year-old cooperative that had become Argentina’s insurance leader, had to decide about the Group’s digital transformation strategy. The Group’s values and history needed to be considered during the... View Details
Keywords: Organizational Change and Adaptation; Digital Transformation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina
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  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

http://papers.nber.org/papers/w14483 The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization Authors: Maria Guadalupe and Julie M. Wulf Abstract This paper establishes a causal effect of competition from trade liberalization on various... View Details
Keywords: Martha Lagace
  • January 2024
  • Supplement

Winning Business at Russell Reynolds

By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details
Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry
Related
  • 16 May 2023
  • HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

engagement, but for us, it also builds a much deeper understanding of what the heck is actually happening in the business.” KKR offered CHI managers, customer-facing employees, and truck drivers a chance to buy equity. It also provided a... View Details
Keywords: by Avery Forman
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

  Working PapersUnmasking Manly Men: The Organizational Reconstruction of Men's Identity Authors:Robin J. Ely and Debra E. Meyerson Abstract This paper presents a case study of offshore oil platforms—a workplace that has traditionally... View Details
Keywords: Martha Lagace
  • Web

MBA Experience - Leadership

all students pursue the same course of study: the Required Curriculum and FIELD. By studying under a common curriculum, students build a solid, broad foundation of general management concepts and skills across all the key disciplines. Leadership & View Details

    Ashish Nanda

    Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

    Keywords: accounting industry; advertising; asset management; banking; brokerage; consulting; e-commerce industry; education industry; executive search; financial services; information technology industry; internet; investment banking industry; legal services; management consulting; professional services; real estate; service industry; sports; tourism
    • 17 Jan 2012
    • First Look

    First Look: January 17

    http://www.cengage.com/search/productOverview.do?Ntt=9781111972301&N=16+4294922453&Ntk=P_Isbn13 Behavioral Corporate Finance: A Current Survey Authors:Malcolm Baker and Jeffrey Wurgler Publication:In Handbook of the Economics of... View Details
    Keywords: Sean Silverthorne
    • November 2022
    • Technical Note

    Leader Action Orientations

    By: Ryan Raffaelli, Akshaya Varghese and Laura Weimer
    Leaders are responsible for planning and executing actions that advance organizational goals. As individuals gain career experience, they tend to develop and rely on implicit mental models that shape how they go about “getting things done.” Without knowing it, most... View Details
    Keywords: Leadership Development; Prejudice and Bias; Cognition and Thinking; Decision Making; Behavior
    Related
    • 30 Nov 2016
    • HBS Seminar

    Melissa Valentine and Michael Bernstein, Stanford University

    • March 2022
    • Supplement

    Winning Business at Russell Reynolds (B)

    By: Ethan Bernstein and Cara Mazzucco
    In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details
    Keywords: Compensation; Collaboration; Executive Search Firms; Consulting Firms; Compensation and Benefits; Restructuring; Human Resources; Human Capital; Management Practices and Processes; Organizational Culture; Organizational Change and Adaptation; Social and Collaborative Networks; Recruitment; Selection and Staffing; Talent and Talent Management; Consulting Industry; Employment Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America; Oceania
    Related
    • 16 Nov 2021
    • HBS Case

    How a Company Made Employees So Miserable, They Killed Themselves

    enter new markets, bidding unprecedented sums to purchase competitors and buying up pricey technology. The spending spree sunk the company deep into debt, according to the research. When the dot-com bubble burst in the early 2000s, the... View Details
    Keywords: by Michael Blanding
    • 30 Jan 2013
    • Working Paper Summaries

    These Are the Good Old Days: Foreign Entry and the Mexican Banking System

    Keywords: by Stephen Haber & Aldo Musacchio; Banking
    • 31 Jan 2022
    • Research & Ideas

    Where Can Digital Transformation Take You? Insights from 1,700 Leaders

    to know their customers like never before. Rather than expecting customers to buy whatever a company sells, the most successful companies proactively anticipate and discover customers’ problems and desires and innovate accordingly.... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
    • 27 Sep 2018
    • Research & Ideas

    Religion in the Workplace: What Managers Need to Know

    their same-sex wedding reception because it would communicate a message that contradicted his Christian convictions. Phillips, who had previously turned away requests for cakes to celebrate Halloween, lewd bachelor parties, and divorce parties, suggested the couple... View Details
    Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories
    • 28 May 2024
    • In Practice

    Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

    ground running. Letian (LT) Zhang is an Assistant Professor of Business Administration in the Organizational Behavior Unit at HBS. You Might Also Like: The Middle Manager of the Future: More Coaching, Less... View Details
    Keywords: by Rachel Layne
    • 10 Apr 2007
    • First Look

    First Look: April 10, 2007

    media content. Raises issues of how technology interacts with creative processes and outcome possibilities, and also invites discussion of strategic and organizational questions raised by the very different business models of the... View Details
    Keywords: Martha Lagace