Publications
Publications
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- All HBS Web
(7,592)
- Faculty Publications (2,241)
- August 2015 (Revised February 2017)
- Case
Bridj and the Business of Urban Mobility (A): Developing a New Model
By: Rosabeth Moss Kanter and Daniel Fox
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Transportation; Business Startups; Management; Business and Government Relations; Transportation Industry; Boston; District of Columbia
- August 2015
- Article
Hospital Board and Management Practices Are Strongly Related to Hospital Performance on Clinical Quality Metrics
By: Thomas C Tsai, Ashish K. Jha, Atul A. Gawande, Robert S. Huckman, Nicholas Bloom and Raffaella Sadun
National policies to improve health care quality have largely focused on clinical provider outcomes and, more recently, payment reform. Yet the association between hospital leadership and quality, although crucial to driving quality improvement, has not been explored... View Details
- 2015
- Book
What Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms
Based on decades of collective field experiences, the authors present anecdotal evidence in support of eight things that great service leaders know and do. Great service leaders know that (1) leading a breakthrough service is different, and they take steps to ensure... View Details
- July 2015 (Revised October 2016)
- Case
China Lodging Group (A)
By: Tatiana Sandino, Shelley Xin Li and Nancy Hua Dai
This case study explores the challenges of aligning middle management interests with company goals as a company navigates rapid growth in a dynamic industry. China Lodging Group, a Chinese hotel chain that opened about 2,000 hotels during its first decade in business,... View Details
- 2015
- Chapter
Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference
By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details
- June 2015 (Revised February 2017)
- Case
Uber and Stakeholders: Managing a New Way of Riding
By: Rosabeth Moss Kanter and Daniel Fox
By 2015, technological innovations—the smartphone and the advanced data connectivity that enabled it—created new opportunities for people to move around cities quickly and conveniently without owning a car, via car-sharing services like Zipcar or new ride-sharing... View Details
Keywords: Uber; Ride-sharing; Sharing Economy; Transportation Network Company; Leadership And Change Management; Stakeholder Management; Managing Change; Leadership; Regulation; Smartphones; Web-enabled Application; Disruptive Technology; Startup Management; Entrepreneurship; Business and Stakeholder Relations; Transportation; Mobile Technology; Transportation Industry; Technology Industry
- June 2015 (Revised January 2017)
- Case
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
- Article
Integrated Reporting and Investor Clientele
By: George Serafeim
In this paper, I examine the relation between Integrated Reporting (IR) and the composition of a firm's investor base. I hypothesize and find that firms that practice IR have a more long-term oriented investor base with more dedicated and fewer transient investors.... View Details
- May 2015 (Revised January 2017)
- Case
Bharti Infratel: Unlocking Value in Mobile Infrastructure
By: Ramon Casadesus-Masanell, Prashant Salwan, Tanya Bijlani and Rachna Tahilyani
Bharti Infratel, a telecom tower company, provides shared telecom infrastructure to mobile operators in India. It is a spin off from Bharti Airtel, India's largest leading mobile services operator. Bharti Infratel partnered with its rivals, Vodafone and Idea Cellular,... View Details
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
- 2015
- Book
MOVE: Putting America's Infrastructure Back in the Lead
Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,... View Details
Keywords: United States; Railroad History; Airlines; Airline Industry; Air Transportation; Passenger Transportation; Cities; Urban Planning; Freighting; Change; Leadership; Public Policy; Change Leadership; Public Finance; Infrastructure; Policy; Technological Innovation; Change Management; Leading Change; Urban Development; Project Finance; Entrepreneurship; City; Transportation; Transportation Industry; Shipping Industry; Rail Industry; Air Transportation Industry; United States
- May 2015
- Case
Venture Republic, 2011
By: W. Carl Kester and Mayuka Yamazaki
In December 2011, the founders of Venture Republic, a Japanese developer and operator of on-line search engines for shopping and travel, faced a decison about whether or not to take the company private in a management buyout transaction just three years after an... View Details
- April 2015
- Case
Carolinas HealthCare System: Consumer Analytics
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year... View Details
- April 2015
- Case
Dutch Bros. Coffee: A Compelling Future
By: Joshua Margolis and Christine Snively
Travis Boersma, co-founder and President of the Dutch Bros. coffee chain, faces three operational decisions that will shape the company's growth trajectory and distinctive culture. First, should they offer a specialty coffee at a subset of their stores in one region... View Details
- March 2015 (Revised December 2016)
- Case
Evans Food
By: Sunil Gupta
In April 2014, Hector Guerra (GMP 16) was discussing his company's dilemma with his living group of the General Management Program (GMP) at the Harvard Business School. Guerra was Vice President of Operations at Evans Food, a $100 million company, which produced pork... View Details
- March 2015
- Case
Tim Keller at Katzenbach Partners LLC (A) (Abridged)
By: Boris Groysberg and James Weber
Tracks the first six months of a recent MBA grad, Tim Keller, at Katzenbach Partners, a boutique consulting firm focused on organizational change and strategy. Covers how Keller initially struggles with his assignment and ends with a question of whether or not he... View Details
Keywords: Interpersonal Relations; Organization Behavior; Superior ＆ Subordinate; Managing Projects; Informal Organization; Consulting; Professional Services; Leadership; Work-Life Balance; Decision Choices and Conditions; Organizations; Rank and Position; Product Development; Service Industry; Consulting Industry
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
- March 2015
- Case
BOLT: Seed Venture Capital Firm
By: William A. Sahlman and Robert F. White
BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.
In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details
In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details
- March 2015
- Case
Unilever: Combatting Global Food Waste
By: David F. Drake, Janice H. Hammond and Matthew G. Preble
The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details
Keywords: Food Waste; Sustainable Business And Innovation; Sustainable Supply Chains; Sustainable Operations; Organization Alignment; Environmental Sustainability; Operations; Supply Chain Management; Growth and Development Strategy; Food; Agribusiness; Strategy; Organizational Change and Adaptation; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Forest Products Industry; Manufacturing Industry; Retail Industry; North and Central America; Europe; Asia; Africa; Latin America; India
- February 2015 (Revised June 2017)
- Case
Intrapreneurship at DaVita HealthCare Partners
By: Joseph B. Fuller, David J. Collis and Matthew G. Preble
Josh Golomb, president and general manager of DaVita Rx (Rx), was about to meet with Kent Thiry, CEO of Rx's corporate parent, DaVita Healthcare Partners Inc. (DaVita), in August 2013. The two would discuss whether Golomb should lead a new DaVita venture, Paladina... View Details