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  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

"platform") around the rapidly expanding online video industry. Simultaneously, CEO Jeremy Allaire was completing a major funding round that would enable the company to make strategic investments in some or all of several... View Details
Keywords: Martha Lagace
  • Web

Organizational Behavior - Faculty & Research

products and offerings; soiled regions and departments; a lack of accountability among employees; lagging online sales; and, distribution partnerships that had not been reviewed in some time. Riccardi needed... View Details
  • 25 Aug 2009
  • First Look

First Look: August 25

reduction in monopoly price leads to the production of units that cost less than their value to consumers (standard channel); (ii) regulation calms down existing consumers because a reduction in the profits... View Details
Keywords: Martha Lagace
  • 23 Jan 2007
  • First Look

First Look: January 23, 2007

company, the European beverage division of Cadbury Schweppes. As they wait to meet with the CEO, they revisit their assumptions on the deal and review the insights that informed their valuation. Purchase this case:... View Details
Keywords: Martha Lagace
  • 25 Jun 2024
  • Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

parity at managerial levels, but right now we’re skewed the wrong way in almost every industry and every part of the world.” You Might Also Like: Employees Out Sick? Inside One Company's Creative Approach to Staying Productive Burgers with Bugs? What Happens When... View Details
Keywords: by Kara Baskin; Food & Beverage
  • 02 Feb 2016
  • First Look

February 2, 2016

Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44724 Enhancing the... View Details
Keywords: Sean Silverthorne
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details
Keywords: by Rachel Layne
  • March 2002 (Revised May 2003)
  • Case

NeoPets, Inc.

By: Thomas R. Eisenmann and Elizabeth Kind
NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore
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  • 19 Jan 2016
  • First Look

January 19, 2016

Grommet The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

most intense battles of the cola wars were fought over the $66 billion CSD industry in the United States, where the average American consumes 52 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Porsche owners, even though they drove Porsche sports cars." Here's a sample of comments from an online conversation in one of the Porsche brand communities, which Avery describes in the paper Defending the Markers of Masculinity:... View Details
Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products
  • 20 Jan 2015
  • First Look

First Look: January 20

dampen competition, both online and in-store, and its effectiveness in this respect depends on the decision-making stage of various consumers and the heterogeneity of their preference for the View Details
Keywords: Sean Silverthorne
  • Web

Europe - Global

too many new products and offerings; soiled regions and departments; a lack of accountability among employees; lagging online sales; and, distribution partnerships that had not been reviewed in some time.... View Details
  • 03 May 2011
  • First Look

First Look: May 3

  PublicationsThe Power of Small Wins Authors:Teresa M. Amabile and Steven J. Kramer Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract What is the best way to motivate employees to do creative work? Help them take a step... View Details
Keywords: Sean Silverthorne
  • 2022
  • Working Paper

The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details
Keywords: Digital Culture; Internet and the Web; Consumer Behavior; Society
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  • February 2021
  • Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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  • Web

Tools & Training - Alumni

interests, values, and abilities and match them with career opportunities. To maximize the effectiveness of this tool, we recommend you set up a Career Coaching appointment to review your results with one of our Career Coaches.... View Details
  • Web

Policies, Rules & Guidelines | About

Policies, Rules & Guidelines Accessibility Review the full scope of Harvard's accessibility policies. Bike Policy To ensure the safe and responsible use of bicycles on campus, please review the policies and... View Details
  • 08 May 2007
  • First Look

First Look: May 8, 2007

Economic Review 97, no. 1 (March 2007): 242-259 Abstract We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP... View Details
Keywords: Martha Lagace
  • Program

Value Creation Through Effective Boards

any industry, including: Members of corporate and public supervisory boards Members of managing and executive boards Top talent pools of listed and large corporations Particularly appropriate for: Board members in large public firms or established companies that plan... View Details