Publications

March 2002 (Revised November 2003)
Case

Satellite Radio

By: Thomas R. Eisenmann and Alastair Brown

In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details

Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Auto Industry; Media and Broadcasting Industry; United States

03 Dec 2024
News

From One to Many

In the years after Keith Ferrazzi (MBA 1992) published Never Eat Alone, he confessed some reluctance in being labeled “the networking guy.” “But 20 years after writing that first book, and after coaching thousands of teams, I’ve finally... View Details

Web

Tools & Services | Information Technology

leaders who make a difference in the world. We ’ re here to help you identify and implement flexible and easy-to-use tools that empower you to teach, learn, and work more effectively every day. Browse our services to discover what you can... View Details

August 1992
Case

Otis Pacific Asia Operations (A): National Challenges

By: Michael Y. Yoshino

Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details

Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong

Career Coach

Sarah Sikowitz

those seeking internships or full-time roles at startups. Sarah also helps students and alumni develop personal brand narratives, build effective resumes and navigate the networked job search. Work... View Details

23 Feb 2011
First Look

First Look: Feb. 23

heterogeneity within each BRIC. Download the paper: http://www.hbs.edu/research/pdf/11-083.pdf Innovating at the World's Crossroads: How Multicultural Networks Promote Creativity Author:Roy Y. J. Chua Abstract This research examines the... View Details

Keywords: Sean Silverthorne

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

expanding their own data-gathering and crunching capabilities through advancements like sensor networks and sophisticated modeling software. What if cities could make use of all that data to better give residents what they need—for... View Details

Keywords: by Michael Blanding; Consumer Products

Web

Strategy and Technology - Course Catalog

effective strategies for technology-intensive businesses. What are effective strategies for winning in markets with network effects? How can technology be leveraged to build... View Details

2016
Article

Peer-to-Peer Markets

By: Liran Einav, Chiara Farronato and Jonathan Levin

Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details

Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit

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January 2011 (Revised November 2014)
Case

Mochi Media

By: Thomas R. Eisenmann and Amit Jain

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details

Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition

25 Aug 2022
News

Open Market

battle-tested process for effective decision-making that generally starts with a six-page document. “You write your hypothesis, provide context and data to back it up, and you articulate a few different options with the pros and cons,”... View Details

Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

better to manage these programs in-house or to use outside experts. . Power Of The Network Affiliate networks slash the cost of buying ads for sellers through the use of advertising marketplaces. In essence,... View Details

Keywords: by Kim Girard; Advertising; Publishing

August 2009
Supplement

The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Company (CW)

By: Willy C. Shih

When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and... View Details

Keywords: Factories, Labs, and Plants; Disruption; Customer Focus and Relationships; Cost; Cost Management; Business or Company Management; Time Management; Network Effects; Production; Hardware; Manufacturing Industry; Semiconductor Industry; Taiwan