Media and Broadcasting Industry - Publications - Faculty & Research

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (C)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details

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July 2006 (Revised March 2008)
Case

Changan Automobile Co., Ltd.

By: Dennis Campbell and Donglin Xia

Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details

Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China

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May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Technology Industry; Sunnyvale

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Article

Marketing in the Age of Web 2.0

By: Jill Avery

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details

Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry

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25 Apr 2017
First Look

First Look at New Research, April 25

ReVista: Harvard Review of Latin America Globalizing Latin American Beauty By: Jones, G. Abstract—This article discusses the growth over time of the beauty industry in Latin America and its bias towards... View Details

Keywords: Sean Silverthorne

June 1986
Case

CBS

By: Howard H. Stevenson

Keywords: Media and Broadcasting Industry

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February 1977 (Revised May 1993)
Case

WJAC (A): The Birth of a Radio Station

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry

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April 2023 (Revised April 2024)
Teaching Note

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

Teaching Note for HBS Case No. 522-096. View Details

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29 Jun 2007
First Look

First Look: June 29, 2007

resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael... View Details

Keywords: Martha Lagace

December 2010 (Revised March 2011)
Teaching Note

Comcast Corporation

By: Anita Elberse

Teaching Note for 507080. View Details

Keywords: Media and Broadcasting Industry

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March 2005 (Revised November 2005)
Teaching Note

Bertelsmann AG (TN)

By: Bharat N. Anand

Teaching Note to (9-703-405). View Details

Keywords: Media and Broadcasting Industry

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12 Oct 2017
Cold Call Podcast

Telemundo: The Fastest Growing TV Network in the United States

Keywords: Re: Henry W. McGee; Media & Broadcasting; Media & Broadcasting

January 1989 (Revised February 1993)
Supplement

Warner Cable (B)

Describes the view of corporate officers regarding the changes made by General Manager Bruce McKinnon. View Details

Keywords: Organizational Change and Adaptation; Telecommunications Industry; Telecommunications Industry

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October 2002 (Revised May 2003)
Case

Vivendi (B): Revitalizing a French Conglomerate

By: Cynthia A. Montgomery and Rhonda Kaufman

Supplements the (A) case. View Details

Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry; France

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15 May 2006
Lessons from the Classroom

Women Find New Path to Work

and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They... View Details

Keywords: by Mallory Stark

20 Aug 2013
First Look

First Look: August 20

12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and... View Details

Keywords: Anna Secino

18 Sep 2007
First Look

First Look: September 18, 2007

Andrew Banks and Royce Yudkoff were considering raising a 5th fund for their media-focused private equity firm, ABRY Partners. ABRY had a strong track record that the co-founders attributed to their group's deep knowledge of the View Details

Keywords: Martha Lagace