Media Businesses - Publications - Faculty & Research

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

advertising budgets are currently spending the bulk of their money outside the Internet media market. WPP's Sorrell notes that "in the last twelve months, branding has become more important than ever, because it provides a way to... View Details

Keywords: by Susan Young

14 Feb 2017
First Look

First Look at New Research: February 14

institutionalized in America over subsequent decades in a way that has been difficult to replicate in other countries. The role of history helps to explain why. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52209 December 8, 2016 Harvard View Details

Keywords: Sean Silverthorne

07 Apr 2015
News

Warrior Spirit

passion in life, martial arts. By his own description, Sityodtong lived a blessed childhood, watching his architect father build a real estate business from humble beginnings. But in the years leading up to the Asian financial crisis,... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

01 Jun 2022
News

A Sustainable Solution for Fashion

READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search, and social View Details

Keywords: April White

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

Whatever the headlines predict these days, there may still be good news for entrepreneurs. Many successful products, services, and pivotal ideas have been launched during an economic lull, according to Bhaskar Chakravorti, a senior lecturer of View Details

Keywords: by Martha Lagace

28 Apr 2008
HBS Case

Negotiating with Wal-Mart

perspective. There are numerous media accounts of the corporate monolith riding its suppliers into the ground. But what about those who manage to survive, and thrive, while dealing with the classic hardball negotiator? In "Sarah... View Details

Keywords: by Julia Hanna; Retail

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

Citation

Educators

Purchase

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

Summing Up The Subscription Model: Down but Not Out Just as manufacturing organizations are once again adopting a subscription model as a means of pricing product-service packages marketed as solutions, it appears that Internet-based View Details

Keywords: by James Heskett

27 Sep 2021
Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

For the most part, social media is what you make it. You choose whom to keep tabs on, who can follow you back, what you “like,” and which snippets of your life you reveal. But what if those carefully curated depictions are suddenly on the... View Details

Keywords: by Rachel Kim Raczka

Web

Industry Information - Alumni

publisher of technology news, reviews and analysis. It reports on technology, venture capital, digital media and the future of work. TechCrunch TechCrunch is an online publisher of technology industry news. It reports on the View Details

22 Jul 2008
First Look

First Look: July 22, 2008

elements do not translate well from manufacturing and what challenges exist in a unique setting, such as this. Download the paper: http://www.hbs.edu/research/pdf/08-001.pdf Cases & Course MaterialsNew Schools for New Orleans 2008 Harvard View Details

Keywords: Martha Lagace

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

Media Publishing In The Startup Lottery, veteran entrepreneur and Inc. 500 CEO Gus Bessalel provides an insider’s view of venture-capital-backed companies. You will learn how to navigate your startup career through stories, examples, and... View Details

Keywords: podcasts

01 Sep 2003
News

Larry Murphy

a $1.5 billion operation — as chief strategic officer. Responsible for strategy, acquisitions, business development, and the Disney brand on a global basis, Murphy helped grow the firm to a $60 billion enterprise by the time he and the... View Details

Keywords: Garry Emmons; Accommodation; Hospitality

29 Apr 2008
First Look

First Look: April 29, 2008

Sony's current keitai initiatives move the company in the right strategic direction? Allows for an in-depth examination of viable business models for established media companies competing in digital markets... View Details

Keywords: Martha Lagace

Web

HBS - Financials | Supplemental Financial Information

representing 42 percent of the group’s total annual sales in fiscal 2022. Harvard Business Review provided subscribers with timely articles from its flagship magazine, website (hbr.org) and social media... View Details

06 Nov 2008
Op-Ed

Selling Out The American Dream

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The current... View Details

Keywords: by John Quelch

September 2019 (Revised October 2019)
Case

Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill and Eric Mankin

In 2017, Bill Connors, the President of Comcast’s Central Division, launched a startup accelerator in Comcast’s new Atlanta Regional headquarters. Comcast was America's largest cable and internet service provider, having built a profitable business bundling television... View Details

Citation

Educators

Purchase

07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

A few years ago, Sandra J. Sucher received worried emails from two MBA students in her first-year Leadership and Corporate Accountability (LCA) class at Harvard Business School. Elana Green (now Elana Silver) and David Rosales (both HBS... View Details

Keywords: by Carmen Nobel; Manufacturing

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

on the first transaction, so they can extract even more information than what we are currently doing.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working... View Details

Keywords: by Kristen Senz; Retail; Service

22 Feb 2022
News

Breaking News

business models and journalism, to support news organizations, and raise the capital to effect large-scale structural change in the industry, says Hansen Shapiro. Currently a senior research fellow at the Tow Center for Digital Journalism... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

Publications