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Show Results For
- All HBS Web
(20,452)
- People (30)
- News (3,641)
- Research (14,139)
- Events (128)
- Multimedia (258)
- Faculty Publications (11,783)
- 12 Apr 2023
- News
Using AI to Adjust Your Marketing and Sales in a Volatile World
- Article
Thin Political Markets: The Soft Underbelly of Capitalism
By: Karthik Ramanna
"Thin political markets" are the processes through which some of the most complex and critical institutions of our capitalist system are determined—e.g., our accounting-standards infrastructure. In thin political markets, corporate managers are largely... View Details
Keywords: Business And Society; Lobbying; Sustainability; Leadership; Economic Systems; Accounting; Business and Community Relations; Financial Institutions; Business and Government Relations
Ramanna, Karthik. "Thin Political Markets: The Soft Underbelly of Capitalism." California Management Review 57, no. 2 (Winter 2015): 5–19.
- September 2004 (Revised March 2007)
- Case
G.I. JOE: Marketing an Icon
In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details
Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States
McGovern, Gail J. "G.I. JOE: Marketing an Icon." Harvard Business School Case 505-030, September 2004. (Revised March 2007.)
- July 2004
- Article
Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets
By: Das Narayandas and V. Kasturi Rangan
Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Journal of Marketing 68, no. 3 (July 2004).
- December 2010 (Revised March 2011)
- Background Note
Strategic Marketing in Creative Industries
By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details
Keywords: Marketing Strategy
Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
- Program
Strategic Marketing for Driving Growth
Summary Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses acquire, engage, View Details
- Article
How will Emerging Markets Shape the Alternative Assets Arena?
By: Roberto Charvel
This article looks at the growth of pensions in Latin America and its future impact in local alternative assets' investments locally and in the developed world. View Details
Keywords: Emerging Economies; Emerging Markets; Pension; Institutional Investments; Alternative Assets; Venture Capital; Private Equity; Entrepreneurship; Financial Services Industry; Latin America
Charvel, Roberto. "How will Emerging Markets Shape the Alternative Assets Arena?" Venture Equity Latin America 10, no. 15 (September 15, 2011).
- June 1999
- Article
Policy Shocks, Market Intermediaries, and Corporate Strategy: Evidence from Chile and India
By: Tarun Khanna and Krishna G. Palepu
Khanna, Tarun, and Krishna G. Palepu. "Policy Shocks, Market Intermediaries, and Corporate Strategy: Evidence from Chile and India." Journal of Economics & Management Strategy 8, no. 2 (June 1999): 271–310.
- Article
Stability and Competitive Equilibrium in Matching Markets with Transfers
By: John William Hatfield and Scott Duke Kominers
This note surveys recent work in generalized matching theory, focusing on trading networks with transferable utility. In trading networks with a finite set of contractual opportunities, the substitutability of agents’ preferences is essential for the guaranteed... View Details
Keywords: Matching; Networks; Joint Ventures; Stability; Competitive Equilibrium; Core; Efficiency; Economics; Theory
Hatfield, John William, and Scott Duke Kominers. "Stability and Competitive Equilibrium in Matching Markets with Transfers." ACM SIGecom Exchanges 10, no. 3 (December 2011).
- June 2019
- Article
Debt Traps? Market Vendors and Moneylender Debt in India and the Philippines
By: Dean Karlan, Sendhil Mullainathan and Benjamin Roth
A debt trap occurs when someone takes on a high-interest rate loan and is barely able to pay back the interest, and thus perpetually finds themselves in debt (often by refinancing). Studying such practices is important for understanding financial decision-making of... View Details
Keywords: Borrowing and Debt; Household; Personal Finance; Decision Making; Behavior; India; Philippines
Karlan, Dean, Sendhil Mullainathan, and Benjamin Roth. "Debt Traps? Market Vendors and Moneylender Debt in India and the Philippines." American Economic Review: Insights 1, no. 1 (June 2019): 27–42.
- 2008
- Article
Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities
By: Kristina Steffenson McElheran
This study focuses on whether more-productive firms are more likely to adopt process innovations and why. The empirical context is the adoption of e-business practices among U.S. manufacturing plants in early 2000. Based on detailed data from the U.S. Census of... View Details
Keywords: Investment; Innovation Strategy; Leadership; Motivation and Incentives; Competitive Advantage; Technology Adoption; Manufacturing Industry; United States
McElheran, Kristina Steffenson. "Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities." Academy of Management Best Paper Proceedings (2008): 1–6p, 4 charts. (Finalist for the 2008 Best Paper Award presented by Academy of Management, TIM Division.)
- 1984
- Chapter
Macroeconomics and Finance: The Role of the Stock Market
By: Stanley Fischer and Robert C. Merton
Fischer, Stanley, and Robert C. Merton. "Macroeconomics and Finance: The Role of the Stock Market." In Essays on Macroeconomic Implications of Financial and Labor Markets and Political Processes. Vol. 21, edited by K. Brunner and A. H. Meltzer. Amsterdam: North-Holland Publishing Company, 1984.
- January 2012
- Article
Creating a Sustainable Society through Integrated Reporting Delivered via Cloud Computing
By: Kyle Armbrester and Robert G. Eccles
Armbrester, Kyle, and Robert G. Eccles. "Creating a Sustainable Society through Integrated Reporting Delivered via Cloud Computing." European Business Review (January 2012).
- 1995
- Manual
Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual
By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.
Keywords: Marketing Strategy
- Article
Market Interest in Nonfinancial Information
By: R. G. Eccles, Michael P. Krzus and George Serafeim
Market interest in nonfinancial (e.g., Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and... View Details
Keywords: Markets; Analytics and Data Science; Perspective; Environmental Sustainability; Social Issues; Corporate Disclosure; Projects; Interests
Eccles, R. G., Michael P. Krzus, and George Serafeim. "Market Interest in Nonfinancial Information." Journal of Applied Corporate Finance 23, no. 4 (Fall 2011): 113–127.
- September 2019
- Supplement
Keroche (B): Considering Entry into the Kenyan Beer Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Food and Beverage Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (B): Considering Entry into the Kenyan Beer Market." Harvard Business School Supplement 720-391, September 2019.
- 2000
- Chapter
Emerging Market Business Groups, Foreign Investors, and Corporate Governance
By: Tarun Khanna and Krishna G. Palepu
Keywords: Emerging Markets; Business Ventures; Foreign Direct Investment; Corporate Governance; Globalized Economies and Regions
Khanna, Tarun, and Krishna G. Palepu. "Emerging Market Business Groups, Foreign Investors, and Corporate Governance." In Concentrated Corporate Ownership, edited by Randall Morck, 265–294. National Bureau of Economic Research Conference Report. University of Chicago Press, 2000.
- 17 Jul 2017
- Working Paper Summaries