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  • All HBS Web  (20,448)
    • People  (30)
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  • August 2011
  • Teaching Note

The Dannon Company: Marketing and Corporate Social Responsibility (TN) (A) and (B)

By: Christopher Marquis
Teaching Note for 410-121 and 412-047. View Details
Keywords: Food and Beverage Industry
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Marquis, Christopher. "The Dannon Company: Marketing and Corporate Social Responsibility (TN) (A) and (B)." Harvard Business School Teaching Note 412-048, August 2011.
  • 28 May 2019
  • News

Five Harvard Business School Students Win Dean’s Award for Service to the School and Society

  • August 1993
  • Case

Nestle S.A.: International Marketing (B)

By: John A. Quelch
Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Food and Beverage Industry; Food and Beverage Industry; Switzerland
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Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.
  • June 1984 (Revised September 1986)
  • Background Note

Introduction to Marketing

By: Benson P. Shapiro
A brief introduction to the nature and scope of marketing. View Details
Keywords: Marketing
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Shapiro, Benson P. "Introduction to Marketing." Harvard Business School Background Note 584-124, June 1984. (Revised September 1986.)
  • 16 Oct 2015
  • News

Christine Exley on the Economics of Volunteering, Market Failure in the Homeless Dog Market and Wagaroo

  • May 2012
  • Case

Evergreen Natural Markets 2012

By: Rosabeth M. Kanter and Paul S. Myers
Evergreen Natural Markets is a successful food retailer located in the Rocky Mountain region of the U.S. Having grown through acquisition, it has a reputation for improving the companies it purchases while retaining previous management. This strategy has succeeded due... View Details
Keywords: United States; Operating Systems; Acquisitions; Strategy; Human Resource Management; Consolidations; Retail Trade; Food; Growth Management; Organizational Culture; Consolidation; Acquisition; Business Processes; Food and Beverage Industry; Food and Beverage Industry; Las Vegas; Western United States
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Kanter, Rosabeth M., and Paul S. Myers. "Evergreen Natural Markets 2012." Harvard Business School Brief Case 124-450, May 2012.
  • Research Summary

Effective Capital Market Communications

Hutton's most recent research and cases examine how managers enhance the credibility and effectiveness of their financial reports and voluntary disclosures. Her most recent working paper, "Effective Voluntary Disclosure" (co-authored with Greg Miller, HBS, and Douglas... View Details
  • Article

Preference Signaling in Matching Markets

Many labor markets share three stylized facts: employers cannot give full attention to all candidates, candidates are ready to provide information about their preferences for particular employers, and employers value and are prepared to act on this information. In this... View Details
Keywords: Signaling; Matching; Cheap Talk; Congestion; Market Design; Marketplace Matching; Communication; Job Search
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Coles, Peter A., Alexey Kushnir, and Muriel Niederle. "Preference Signaling in Matching Markets." American Economic Journal: Microeconomics 5, no. 2 (May 2013): 99–134.
  • 12 Apr 2023
  • News

Using AI to Adjust Your Marketing and Sales in a Volatile World

  • October 2014 (Revised May 2017)
  • Teaching Note

Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)

By: John A. Quelch
Keywords: Mergers & Acquisitions; Pharmaceutical Companies; Economic Impact Of Mergers; Mergers Impact On International Economies; Impact On Consumers Of Mergers; Customers; Economics; Marketing; Planning; Strategy; Pharmaceutical Industry; Europe; North and Central America
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Quelch, John A. "Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)." Harvard Business School Teaching Note 515-047, October 2014. (Revised May 2017.)
  • 2019
  • Working Paper

Collusion in Markets with Syndication

By: John William Hatfield, Scott Duke Kominers, Richard Lowery and Jordan M. Barry
Many markets, including markets for IPOs and debt issuances, are syndicated: each winning bidder invites competitors to join its syndicate to complete production. Using repeated extensive form games, we show that collusion in syndicated markets may become easier as... View Details
Keywords: Collusion; Antitrust; IPO Underwriting; Syndication; "Repeated Games"
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Hatfield, John William, Scott Duke Kominers, Richard Lowery, and Jordan M. Barry. "Collusion in Markets with Syndication." Harvard Business School Working Paper, No. 18-009, July 2017. (Revised June 2019.)
  • May 1984 (Revised September 1986)
  • Background Note

Basic Quantitative Analysis for Marketing

By: Robert J. Dolan
Shows how to calculate and use the break-even volume in marketing decision making. View Details
Keywords: Marketing Strategy; Mathematical Methods
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Dolan, Robert J. "Basic Quantitative Analysis for Marketing." Harvard Business School Background Note 584-149, May 1984. (Revised September 1986.)
  • Web

Global Leadership Roundtables | Institute for Business in Global Society

sectors who are either topical experts or who have key decision-making authority within their organizations. This includes C-suite executives, entrepreneurs, executive directors of leading NGOs and civil View Details
  • Teaching Interest

Marketing Strategies for Profitable Growth—China

By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
  • Article

The Market Design and Policy of Online Review Platforms

By: Benjamin Edelman
I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and consumer protection concerns associated... View Details
Keywords: Reviews; Reputation; Platforms; Marketplaces; Deception; Market Design; Multi-Sided Platforms; Law; Online Technology; Information Technology Industry; Telecommunications Industry; Accommodations Industry; Retail Industry
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Edelman, Benjamin. "The Market Design and Policy of Online Review Platforms." Oxford Review of Economic Policy 33, no. 4 (Winter 2017): 635–649.
  • Web

The new industrial state? | Institute for Business in Global Society

senior leaders from business, government, and the nonprofit sector, alongside nine Harvard Business School faculty members. This roundtable generated a candid exchange of perspectives on the early outcomes of the United States' industrial... View Details
  • Web

Tools & Resources | Institute for Business in Global Society

and achievements of Harvard Business School's Institute for Business in Global Society (BiGS) over 2022-2023. It highlights BiGS's efforts to empower business leaders to address societal challenges through... View Details
  • 2007
  • Chapter

Stock Market Swings and the Value of Innovation, 1908–1929

By: Tom Nicholas
Keywords: Fluctuation; Financial Markets; Innovation and Invention
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Nicholas, Tom. "Stock Market Swings and the Value of Innovation, 1908–1929." In Financing Innovation in the United States, 1870 to Present, edited by Naomi R. Lamoreaux and Kenneth L. Sokoloff. Cambridge, MA: MIT Press, 2007.
  • October 1996 (Revised April 1998)
  • Case

Mobil USM&R (D): Gasoline Marketing

By: Robert S. Kaplan
Mobil US Marketing & Refining has shifted from a centralized staff-driven organization to decentralized business-units. Staff functions now must negotiate service agreements with a buyer's committee consisting of representatives from the profit-center business units.... View Details
Keywords: Balanced Scorecard; Management Teams; Human Resources; Agreements and Arrangements; Organizational Change and Adaptation; Customers; Situation or Environment; Business Units; Energy Industry; Mining Industry; United States
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Kaplan, Robert S. "Mobil USM&R (D): Gasoline Marketing." Harvard Business School Case 197-028, October 1996. (Revised April 1998.)
  • Web

Europe’s green transition | Institute for Business in Global Society

Europe’s green transition Global Leadership Roundtable Paris, France October 2024 In partnership with the HBS Europe Research Center . More Global Leadership Roundtables A new world of risks and opportunities In October 2024, Harvard... View Details
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