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Show Results For
- All HBS Web
(4,516)
- People (5)
- News (890)
- Research (2,751)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,318)
- 07 Apr 2023
- Research & Ideas
When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big
With limited regulatory enforcement and few gatekeepers, crypto influencers with large social-media audiences can move global markets with a single tweet. The most prominent, including celebrities like Kim Kardashian and Lindsay Lohan,... View Details
Keywords: by Kristen Senz
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
Grocery bills may be ridiculously high these days, but supply chain problems, energy costs, and inflation aren’t the only factors to blame. New research suggests that companies are raising prices simply because they can. In 2021, US... View Details
Keywords: by Rachel Layne
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
information, and even price. Consumers can shape the marketing interaction, making it more relevant for themselves, and this should lead to greater involvement and responsiveness. The hope is an improvement in View Details
Keywords: by Martha Lagace
- October 2000 (Revised April 2001)
- Case
Cost of Capital at Ameritrade
By: Mark L. Mitchell and Erik Stafford
Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details
Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry
Mitchell, Mark L., and Erik Stafford. "Cost of Capital at Ameritrade." Harvard Business School Case 201-046, October 2000. (Revised April 2001.)
- 27 Feb 2024
- Research & Ideas
Why Companies Should Share Their DEI Data (Even When It’s Unflattering)
pandemic’s uneven demands on labor markets and supply chains. The study notes that Amazon’s 2020 EEO-1 suggested that three in five workers hired to cover the pandemic surge in sales were people of color, but only 3.6 percent of its... View Details
Keywords: by Shalene Gupta
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of View Details
- Research Summary
Overview
By: Rohit Deshpande
Customer Centricity
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
Chiara Farronato
Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital... View Details
- 17 Jun 2013
- News
Need a Car Repair? Ask Your Girlfriend to Negotiate for a Discount
- 18 Oct 2010
- News
Honorable Mention
- 05 Jul 2006
- Working Paper Summaries
Measuring Consumer and Competitive Impact with Elasticity Decompositions
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
Do you have that one friend who seems to snag the coolest, most fashionable shoes, jewelry, or clothes? Now new research shows that when luxury goods companies cater to these trendy consumers by controlling how rare certain items... View Details
- February 2013
- Article
Institutions and Venture Capital
By: Josh Lerner and Joacim Tag
We survey the literature on venture capital and institutions and present a case study comparing the development of the venture capital market in the United States and Sweden. Our literature survey underscores that the legal environment, financial market development,... View Details
Keywords: Venture Capital; Organizations; Taxation; Entrepreneurship; Financial Markets; United States; Sweden
Lerner, Josh, and Joacim Tag. "Institutions and Venture Capital." Industrial and Corporate Change 22, no. 1 (February 2013): 153–182.
- 19 Dec 2023
- Research & Ideas
The 10 Most Popular Articles of 2023
life that includes rest, relationships, and a rewarding career. Is AI Coming for Your Job?In a post-AI world, where an algorithm can draft marketing copy—or even pop songs and movie scripts—anything seems possible. Harvard Business School... View Details
Keywords: by Danielle Kost
- February 2001
- Case
BarnesandNoble.com (B)
By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1998, Jonathan Bulkeley, the newly-named CEO of barnesandnoble.com, is faced with a challenge. As the second leading online bookseller behind Amazon.com, barnesandnoble.com must build its market share. With Forrester Research predicting that the online... View Details
Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (B)." Harvard Business School Case 901-023, February 2001.
- Article
When the Name Is the Game
By: Marco Bertini, John Gourville and Elie Ofek
In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details
Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range
Bertini, Marco, John Gourville, and Elie Ofek. "When the Name Is the Game." Business Strategy Review 22, no. 3 (Fall 2011): 50–55.
- November 1992 (Revised June 1994)
- Case
Packaged Products Company: Handy-Pak Introduction
By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry
Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
device industry. That allowed the researchers to evaluate how a recall’s severity and proximity—the degree of product market overlap between recalled and competing products—may stall or speed innovation in a... View Details
- 11 Apr 2013
- News
Canada Goose CEO’s ‘aha’ moment: ‘I realized the brand was real’
- January 1990 (Revised February 1990)
- Case
MSA: The Software Company--Planning the AMAPs Product Line
By: Robert J. Dolan
MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details
Dolan, Robert J. "MSA: The Software Company--Planning the AMAPs Product Line." Harvard Business School Case 590-069, January 1990. (Revised February 1990.)