Lamar Advertising Company - Publications - Faculty & Research

01 Mar 2007
News

Letters to the Editor

Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

business model for decades. Shrewd observers knew it. The company did not transform itself because it could continue to coast along, living in the reflected aura of its past glory. GM's leadership acted in 2008 as if it were 1998 or 1988.... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

16 Dec 2020
Blog Post

Faculty Books Published in 2020

Bazerman show that going by gut is no longer enough—successful leaders need frameworks for moving between data and decisions. Experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly View Details

Keywords: All Industries

02 Mar 2023
Blog Post

Women, Work, and the "M" Word

increasingly remote and hybrid work environments. Whether this means starting one internally for the women within the company or advertising access to external groups, these groups offer women a community... View Details

01 Oct 1996
News

Lasting Impressions

University in the spring of 1970. "I went over mainly out of curiosity - to observe and see what was going on," explains Belkin, now chairman and CEO of Trans National Group, a large direct-marketing company he started just three years... View Details

Keywords: Deborah E. Blagg

25 Sep 2012
First Look

First Look: September 25

Publications Producing Prosperity: Why America Needs a Manufacturing Renaissance Author: Gary P. Pisano Publication: Harvard Business Review Press, in press. (due October 2012) Abstract For years-even decades-in response to intensifying global competition, American... View Details

Keywords: Sean Silverthorne

Web

Smaller Collections - Photography Collections - Historical Collections

documentary photography, studio photography, and advertising photography. Most of the images in this collection are black and white gelatin silver prints however there are a small number of color prints included as well. Prominent... View Details

21 Apr 2009
First Look

First Look: April 21, 2009

Working PapersHow Firms Respond to Being Rated (revised) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also... View Details

Keywords: Martha Lagace

01 Feb 1997
News

Doing It Your Way

companies are springing to life up and down the virtual lanes of the Information Superhighway. As the use of color and moving pictures becomes routine, says Sahlman, Internet "stores" may well be able to give customers an experience that... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day... View Details

Keywords: by Manda Mahoney

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

users of the competitor's cream versus light users. Of course, then the incumbent can do the same in return. At that point the supermarket becomes essentially an advertising medium. The situation I'm describing is run by a View Details

Keywords: by Martha Lagace; Consumer Products; Retail

30 Apr 2021
News

Revealing the Rules

was your experience? I remember sitting beside a colleague in the office one day, early on in my career. Both of us were minding our own business when a higher-up from the company walked by and said to my colleague, “Are you so-and-so?... View Details

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

in packs of three with the tagline "nothing matches, but anything goes." Deciding to be different can win points in other corporate ways, too. "Just like people signal status by not conforming, brands can also signal status with a nonconforming View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

01 Dec 2011
News

Making the Case for Leadership

technologically innovative company away from specialty glass, television tubes, and fiberglass production into newer, faster-growing profit-making areas. At the time, the economy is plagued by recession, worker morale is flagging, and the... View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services

18 May 2021
Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

for a company that's hiring like crazy More than a year into the pandemic, as the economy improves and recruiters begin to ramp up hiring again, Ng advises job seekers to zero in on companies that are View Details

Keywords: by Carolyn DiPaolo

02 Sep 2018
News

Havana Rising

company are added to the drives by the neighborhood distributor. Hip-hop duo La Reyna y La Real also use the service for promotion, noting that most of their fellow musicians advertise this way. “If you dig... View Details

Keywords: Dan Morrell; photographed by Eve North

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

albums—and because it is among the sectors most strongly affected by digital technology. So I reached out to Nielsen SoundScan, the company that tracks recorded-music sales in North America, to obtain data for a random sample of over 200... View Details

Keywords: by Sean Silverthorne; Music

08 May 2007
First Look

First Look: May 8, 2007

regaining independence from the Soviet Union in 1990. Describes Latvia's economic development over this period, discussing the economic policy efforts that have taken place and includes general information on the country, its history and politics, and the business... View Details