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(1,811)
- News (353)
- Research (1,280)
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- Faculty Publications (1,031)
Show Results For
- All HBS Web
(1,811)
- News (353)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,031)
- 1989
- Book
Sales Promotion Management
By: John A. Quelch
Quelch, John A. Sales Promotion Management. Englewood Cliffs, NJ: Prentice Hall, 1989. (Japanese translation, 1991.)
- 30 Nov 2017
- News
SEAS Complex Reaches for a New Frontier
MPA 1995, M.Arch. 1995), Harvard’s senior strategist for Allston; SEAS Dean Frank Doyle; SEC architect Stefan Behnisch; and was led by Tracy Palandjian (AB 1993, MBA 1997). Tracy Palandjian (AB 1993, MBA 1997) John View Details
- June 24, 2009
- Article
Internet Economy: Valuing the Web's Economic Impact
By: John A. Deighton and John A. Quelch
- 01 Jun 1996
- News
Reinventing Marketing
own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds Silk's colleague and the unit's other cochair, Professor John... View Details
- 01 Mar 2008
- News
Faculty Research Online
globalization of medical services? Q&A with Professor Tarun Khanna. Visit http://hbswk.hbs.edu/item/5814.html. When Your Product Becomes a Commodity Like death and taxes, commoditization of your products is a given. Professor John View Details
- 01 Oct 2018
- News
For the Greater Good
John A. Paulson (MBA 1980) is president of the investment firm Paulson & Co. and a 2018 recipient of the HBS Alumni Achievement Award. In this video he offers his views on the nature and role of philanthropy... View Details
Keywords: Finance
- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
Union will be far-reaching. John A. Quelch shares his thoughts on the ramifications of Brexit. Skills and Behaviors That Make Entrepreneurs Successful Research by Lynda... View Details
Keywords: by Carmen Nobel
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock. 12.... View Details
Keywords: by Staff
- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html.... View Details
- 01 Dec 2004
- News
Ideas: Books
might have on others. The Global Market edited by John Quelch and Rohit Deshpandé (Jossey-Bass) The twin forces of ideological change and the technology revolution make globalization the single most... View Details
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and John L. Teopaco
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Students (Brief Case)
By: John A. Quelch and John L. Teopaco
- 01 Sep 2016
- News
Advancing the Vision for HBS
people — provides us with the unique opportunity to leverage our collective impact and effect positive change in the world. —John B. Hess Campaign Chair John B. Hess (MBA 1977), Campaign Cochairs Mark E. Nunnelly (MBA 1984) and Mark View Details
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
- December 1975
- Case
St. Joseph Bank & Trust Co.
By: Stephen A. Greyser and John A. Quelch
Greyser, Stephen A., and John A. Quelch. "St. Joseph Bank & Trust Co." Harvard Business School Case 576-113, December 1975.
- 01 Sep 2015
- News
Harvard’s Next Frontier
John A. Paulson (MBA 1980), founder and president of the investment management firm Paulson & Co., has made the largest gift in the University’s history—a $400 million endowment to support the School of... View Details
Keywords: Drew Faust
- 02 Dec 2005
- News
A New Agenda for Business Schools
- 01 Apr 2008
- News
The Brand Called Obama
- 22 Apr 2008
- News