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Show Results For
- All HBS Web
(1,811)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,029)
- 1989
- Book
How to Market to Consumers: 10 Ways to Win
By: John A. Quelch
Quelch, John A. How to Market to Consumers: 10 Ways to Win. New York, NY: John Wiley & Sons, 1989.
- 01 Oct 2018
- News
For the Greater Good
John A. Paulson (MBA 1980) is president of the investment firm Paulson & Co. and a 2018 recipient of the HBS Alumni Achievement Award. In this video he offers his views on the nature and role of philanthropy... View Details
Keywords: Finance
- 01 Jun 1996
- News
Reinventing Marketing
own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds Silk's colleague and the unit's other cochair, Professor John... View Details
- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
Union will be far-reaching. John A. Quelch shares his thoughts on the ramifications of Brexit. Skills and Behaviors That Make Entrepreneurs Successful Research by Lynda... View Details
Keywords: by Carmen Nobel
- 30 Nov 2017
- News
SEAS Complex Reaches for a New Frontier
MPA 1995, M.Arch. 1995), Harvard’s senior strategist for Allston; SEAS Dean Frank Doyle; SEC architect Stefan Behnisch; and was led by Tracy Palandjian (AB 1993, MBA 1997). Tracy Palandjian (AB 1993, MBA 1997) John View Details
- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html.... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock. 12.... View Details
Keywords: by Staff
- 01 Dec 2004
- News
Ideas: Books
might have on others. The Global Market edited by John Quelch and Rohit Deshpandé (Jossey-Bass) The twin forces of ideological change and the technology revolution make globalization the single most... View Details
- 01 Sep 2015
- News
Harvard’s Next Frontier
John A. Paulson (MBA 1980), founder and president of the investment management firm Paulson & Co., has made the largest gift in the University’s history—a $400 million endowment to support the School of... View Details
Keywords: Drew Faust
- June 24, 2009
- Article
Internet Economy: Valuing the Web's Economic Impact
By: John A. Deighton and John A. Quelch
- 01 Mar 2008
- News
Faculty Research Online
globalization of medical services? Q&A with Professor Tarun Khanna. Visit http://hbswk.hbs.edu/item/5814.html. When Your Product Becomes a Commodity Like death and taxes, commoditization of your products is a given. Professor John View Details
- 2006
- Book
Global Marketing Management
Quelch, John A., and Christopher A. Bartlett. Global Marketing Management. 5th ed. Mason, OH.
- January 2014
- Teaching Note
Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)
By: John Quelch
- May 4, 2003
- Article
As the Global Brands Retrench, a New Force Is Gathering in the East
By: John Quelch
- Article
Global Village People
By: John Quelch
Quelch, John. "Global Village People." World Link 12, no. 1 (January–February 1999): 55–56.
- 27 Apr 2015
- News
A Peek Inside the Harvard Forum on Health Care Innovation
- 14 Mar 2008
- News
Upwardly Mobile Stationery
- 27 Apr 2008
- News
Crisis fears recede on Wall Street
- 13 Mar 2009
- News