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(1,811)
- News (350)
- Research (1,280)
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Show Results For
-
All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
- Article
Marketing Principles and the Future of Preventive Health Care
By: John A. Quelch
Quelch, John A. "Marketing Principles and the Future of Preventive Health Care." Milbank Memorial Fund Quarterly. Health and Society 58, no. 2 (Spring 1980): 310–347.
- May–June 1983
- Article
It's Time to Make Trade Promotion More Productive
By: John A. Quelch
Quelch, John A. "It's Time to Make Trade Promotion More Productive." Harvard Business Review 61, no. 3 (May–June 1983): 130–136. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 56-62 and in 18, pp. 86-92.)
- 2001
- Book
Cases in Strategic Marketing Management: Business Strategies in Muslim Countries
By: John A. Quelch
Quelch, John A. Cases in Strategic Marketing Management: Business Strategies in Muslim Countries. Upper Saddle River, NJ: Prentice Hall, 2001.
- 30 Nov 2017
- News
SEAS Complex Reaches for a New Frontier
MPA 1995, M.Arch. 1995), Harvard’s senior strategist for Allston; SEAS Dean Frank Doyle; SEC architect Stefan Behnisch; and was led by Tracy Palandjian (AB 1993, MBA 1997). Tracy Palandjian (AB 1993, MBA 1997) John View Details
- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html....
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- 01 Dec 2004
- News
Ideas: Books
might have on others. The Global Market edited by John Quelch and Rohit Deshpandé (Jossey-Bass) The twin forces of ideological change and the technology revolution make globalization the single most...
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- 01 Sep 2015
- News
Harvard’s Next Frontier
John A. Paulson (MBA 1980), founder and president of the investment management firm Paulson & Co., has made the largest gift in the University’s history—a $400 million endowment to support the School of...
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Drew Faust
- January 2014
- Teaching Note
Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)
By: John Quelch
- May 4, 2003
- Article
As the Global Brands Retrench, a New Force Is Gathering in the East
By: John Quelch
- Article
Global Village People
By: John Quelch
Quelch, John. "Global Village People." World Link 12, no. 1 (January–February 1999): 55–56.
- 27 Apr 2015
- News
A Peek Inside the Harvard Forum on Health Care Innovation
- 14 Mar 2008
- News
Upwardly Mobile Stationery
- 27 Apr 2008
- News
Crisis fears recede on Wall Street
- 13 Mar 2009
- News
Trust Us: We'll Do Better This Time
- 17 Aug 2016
- News
To Get More Out of Social Media, Think Like an Anthropologist
- 24 Jun 2016
- News
Health insurance mergers put consumers last
- 2006
- Book
Global Marketing Management
Quelch, John A., and Christopher A. Bartlett. Global Marketing Management. 5th ed. Mason, OH.