Publications

June 1995
Supplement

Manville Corporation Fiber Glass Group (D)

By: Lynn S. Paine and Sarah Gant

Supplements the (C) case. View Details

Keywords: Japan

June 1989
Teaching Note

Asahi Breweries Ltd., Teaching Note

By: Malcolm S. Salter

Teaching Note for (9-389-114). View Details

Keywords: Food and Beverage Industry; Japan

01 Mar 2012
News

Speak English, Please!

Image by Chuan Khoo / Getty Images Learning to Speak the Language of Business In March 2010, CEO Hiroshi Mikitani (MBA 1993) stood in front of his employees at online retail giant Rakuten’s Tokyo headquarters and made a stunning announcement: all 7,100 of them would... View Details

Keywords: Kim Girard; Miscellaneous Store Retailers; Retail Trade

13 Jun 2017
Research & Ideas

Why Global Investments Are Still a Good Bet

Photo by iStock Investors in global equity markets have traditionally hedged their bets, casting their investments far and wide across the world. That way, if the market in one country or region stagnated (think Japan in the 1990s or... View Details

Keywords: by Michael Blanding; Financial Services

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

of novel consumer goods—ready-made shirts, watches, Japanned fans, celluloid baby rattles, Swiss buttermilk soap, and much more. Heinz could also sense that the pace of urban life was quickening, spurred on by transportation and... View Details

Keywords: by Nancy F. Koehn

01 Jun 2008
News

America the Difficult

States? Indeed, much of the rhetoric on investing environments argues that the major destinations for U.S. outbound FDI — the developed markets of Europe and Japan and the emerging markets of China and India — are filled with capital... View Details

Keywords: Mihir A. Desai; foreign investors; Finance

January 2021
Supplement

Takeda Pharmaceutical Company Limited (B)

By: David J. Collis, Nobuo Sato and Akiko Kanno

This case is a follow up to HBS Case No. 721-373, Takeda Pharmaceutical Company Limited (A). Following the events of the previous case, Takeda reached an agreement to acquire Ireland-based Shire Plc. The case follows some of the achievements and challenges Takeda and... View Details

Keywords: Pharmaceutical Companies; Pharmaceuticals; M＆A; Mergers ＆ Acquisitions; Biotech; Biotechnology; R＆D; Talent Management; Mergers and Acquisitions; Globalization; Global Strategy; Talent and Talent Management; Strategy; Biotechnology Industry; Pharmaceutical Industry; Japan; Asia

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

March 2007 (Revised March 2008)
Case

The Nikkei 225 Reconstitution

By: Robin Greenwood

Taka Haneda, a proprietary trader at the Tokyo office of Goldman Sachs, has just learned that the Nikkei 225 will undergo a significant redefinition over the coming week. He faces several billion dollars of customer orders, as well as the opportunity to commit the... View Details

Keywords: Financial Liquidity; Stocks; Investment Return; Price; Market Transactions; Financial Services Industry; Tokyo

October 2006 (Revised March 2007)
Case

Production I.G: Challenging the Status Quo

By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama

In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),... View Details

Keywords: Business Growth and Maturation; Competitive Advantage; Markets; Animation Entertainment; Going Public; Growth and Development Strategy; Motion Pictures and Video Industry; Tokyo

August 1994
Teaching Note

Nippon Kayaku TN

By: Robin Cooper and Robert S. Kaplan

Keywords: Pharmaceutical Industry; Chemical Industry; Tokyo

29 Jan 2009
Working Paper Summaries

An Exploration of the Japanese Slowdown during the 1990s

Keywords: by Diego A. Comin

May 2020
Teaching Note

Shiseido: Reinvesting in Brand

By: Jill Avery

Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details

Keywords: Brand Management; Marketing ROI; Brand Portfolio Strategy; Growth Strategy; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia

March 2009 (Revised March 2014)
Teaching Note

Roppongi Hills: City Within a City

By: Andrei Hagiu

Teaching Note for [707431]. View Details

Keywords: Competition; Performance; Brands and Branding; Buildings and Facilities; Real Estate Industry; Tokyo

August 2004 (Revised April 2005)
Case

MK Taxi: Private Chauffeur Service

MK Taxi Tokyo has developed a system to allow customers to use their mobile phones to find and contact the cab closest to them, bypassing the dispatch center. The system, called the Private Chauffeur Service (PCS), makes use of NTT's i-mode service, which essentially... View Details

Keywords: Information Technology; Entrepreneurship; Customer Focus and Relationships; Transportation; Mobile and Wireless Technology; Transportation Industry; Service Industry; Tokyo