Publications

April 2001
Teaching Note

Marshall Industries TN

By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman

Teaching Note for (9-899-239). For book only - not listed on case. View Details

Keywords: Internet and the Web; Transformation; Service Delivery; Technological Innovation; Compensation and Benefits; Distribution Industry

April 2001
Teaching Note

Microsoft Carpoint

By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman

Teaching Note for (9-898-280). For book only - not listed on case. View Details

Keywords: Competitive Strategy; Internet and the Web; Service Delivery; Partners and Partnerships; Change; Customers; Web Services Industry

March 2001 (Revised February 2004)
Case

International Profit Associates

By: Ashish Nanda, Thomas J. DeLong and Monica Mullick

Describes the work environment, systems, and processes that allow International Profit Associates (IPA) to follow a systematic four-step approach to providing advisory service to small business owners. View Details

Keywords: Organizational Structure; Business Processes; Business Model; Consulting Industry

March 2001
Article

Strategy and the Internet

By: M. E. Porter

Many of the pioneers of Internet business, both dot-coms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel... View Details

Keywords: Strategy; Online Technology

February 2001
Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett

The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details

Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry

February 2001 (Revised May 2001)
Case

Wipro Technologies (A)

By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju

The new general manager of Wipro's software services division has been brought on board from General Electric to develop the division into a leading provider of software services to the world's largest corporations. A native of India who received management training in... View Details

Keywords: Business or Company Management; Cross-Cultural and Cross-Border Issues; Transformation; Change Management; Human Resources; Software; Information Technology Industry; India

January 2001 (Revised January 2004)
Case

Ninth House: e-Learning Software

By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim

Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be... View Details

Keywords: Internet and the Web; Service Operations; Organizational Structure; Groups and Teams; Corporate Strategy; Organizational Culture; Learning; Sales; Service Delivery; Entrepreneurship; Service Industry; Service Industry; Service Industry; San Francisco

January 2001
Background Note

Application Service Providers

By: Thomas R. Eisenmann and Sanjay Pothen

Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,... View Details

Keywords: Business Model; Web Services Industry

January 2001 (Revised September 2002)
Case

First Marblehead Corporation (A)

By: D. Quinn Mills and Matt Salloway

Daniel Meyers, chairman and CEO of First Marblehead Corp., provides financial engineering services to educational institutions. This case deals with the market for student loans. View Details

Keywords: Financing and Loans; Education; Markets; Microfinance; Management Teams; Financial Services Industry; Financial Services Industry

January 2001
Background Note

Online Brokers

By: Thomas R. Eisenmann and Alastair Brown

Describes online brokers, companies that use the Internet to help clients identify prospective trading partners and sometimes help their clients complete transactions. First, summarizes the various ways that online brokers create value for their clients. Then analyzes... View Details

Keywords: Business Model; Web Services Industry

December 2000
Background Note

Networked Utility Providers

By: Thomas R. Eisenmann and Alastair Brown

Defines and describes ways to categorize networked utilities, software "applets" such as RealNetwork's RealPlayer, Macromedia's Shockwave, and AOL's ICQ that are downloaded via the Internet. Networked utilities extend basic Web browser capability to allow users to... View Details

Keywords: Business Model; Software; Web Services Industry

December 2000
Background Note

Online Market Makers

By: Thomas R. Eisenmann and Chris Hackett

Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition... View Details

Keywords: Business Model; Web Services Industry

December 2000
Background Note

Online Portals

By: Thomas R. Eisenmann and Sanjay Pothen

Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details

Keywords: Business Model; Web Services Industry

December 2000 (Revised March 2001)
Case

DoubleTwist, Inc.

By: Joseph L. Bower and Christina L. Darwall

John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details

Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry

December 2000
Background Note

Internet Access Providers

By: Thomas R. Eisenmann and Daniel Green

Describes the Internet access provider business model. First, it defines the model and presents different ways to categorize access providers. Second, it offers a summary of the various ways that Internet access providers create value for their customers. Next, it... View Details

Keywords: Business Model; Internet; Web Services Industry