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  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of a sales representative’s detailing visit to... View Details
Keywords: Sean Silverthorne
  • 09 Mar 2003
  • Research & Ideas

Education, Technology, and Business: What’s the Catch?

expensive process of selling and marketing to schools, said Kim, whereby every sale is done in person. Kalliarekos commented on the massive confusion about the industry in general. "Is there an education industry?" he asked,... View Details
Keywords: by Carla Tishler; Education
  • 21 Sep 2016
  • Research & Ideas

Shabana Azmi: Leveraging Bollywood Fame into Social Good

unique insights on how it worked, and how it has changed. And as a woman, a Muslim, and a social activist, she provides a powerful role model of diversity.” Excerpts from Azmi’s video interview with Rohit Deshpandé can be seen here, and a... View Details
Keywords: by Sean Silverthorne; Motion Pictures & Video
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

much more limited application. Early diffusion was accordingly rapid in these narrower applications but limited in scope until tractor technology generalized. The sequence of diffusion is consistent with a model of research and... View Details
Keywords: Dina Gerdeman
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
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Wells, John R., and Gabriel Ellsworth. "24 Hour Fitness (B): Ownership Changes, 2005–2016." Harvard Business School Supplement 717-423, October 2016.
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

subordinates to become entrepreneurs. In fact, entrepreneurship has been defined (by Howard H. Stevenson and J. Carlos Jarillo) as "the process by which individuals—either on their own or inside organizations—pursue opportunities... View Details
Keywords: by Robert Simons
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

Middle East: Measuring Sales Force Effectiveness Harvard Business School Case 106-063 Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant... View Details
Keywords: Martha Lagace
  • 21 May 2013
  • First Look

First Look: May 21

pharmaceutical sales teams in Belgium and sports teams in Canada. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to others-can produce measurable benefits for employees and... View Details
Keywords: Sean Silverthorne
  • 24 Feb 2003
  • Research & Ideas

In Troubled Africa, Botswana Flowers

(diamonds) and have managed this resource extremely well. Working with De Beers, the government has consistently and strategically limited its sales of diamonds, striving to keep prices steady over the long run rather than maximizing... View Details
Keywords: by Cynthia Churchwell
  • 15 Aug 2005
  • Research & Ideas

The Founding CEO’s Dilemma: Stay or Go?

the person who was best suited to lead the early stage of company development is no longer the best person to continue leading the company. Now, the product has to be sold: You have to create a sales organization, manage multiple... View Details
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

technique. Also included in each toolkit is a spreadsheet supplement that contains sample problems; interactive graphs and tables that illuminate the concept visually; and a prebuilt Excel model that guides users in conducting... View Details
Keywords: by Sarah Jane Gilbert
  • 20 Jan 2015
  • First Look

First Look: January 20

They recommend a more coherent strategy that divides CSR efforts into three categories including those related to philanthropy, operational effectiveness, and shaping the firm's business model to better create shared value. Consideration... View Details
Keywords: Sean Silverthorne
  • 23 Aug 2010
  • Research & Ideas

The Drive to Acquire’s Impact on Globalization

industries, including timber, oil, gold, silver, and titanium. [ ] Under the widely practiced international sales system, a corporation in a developed nation sells finished goods to a consumer in a less-developed nation; this is... View Details
Keywords: by Paul R. Lawrence
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

Brokerage and Brokering: An Integrative Review and Organizing Framework for Third Party Influence By: Halevy, Nir, Eliran Halali, and Julian Zlatev Abstract— Brokerage and brokering are pervasive and consequential organizational phenomena. Prevailing View Details
Keywords: Dina Gerdeman
  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

Cases & Course MaterialsBunge: Food, Fuel, and World Markets Harvard Business School Case 708-443 In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

Abstract—No abstract available. Publisher's link: http://www.hbs.edu/faculty/Publication%20Files/international_comparison_6f4a5ffb-82d4-471e-991f-90744f72e677.pdf February 2015 Business Model Innovation: The Organizational Dimension A... View Details
Keywords: Carmen Nobel
  • 08 Sep 2009
  • Research & Ideas

The Height Tax, and Other New Ways to Think about Taxation

income. Third, value-added taxes, or general sales taxes, are increasingly important policies, having filled in for lower personal income tax revenue in many developed countries over the past few decades. These taxes are generally seen as... View Details
Keywords: by Martha Lagace
  • 19 Nov 2013
  • First Look

First Look: November 19

taking his company private. The company, which he had founded in his dorm room as a college freshman and which had made him the youngest Fortune 500 CEO in history, had been the market leader in PC sales in the early 2000s. In recent... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

tractor technology generalized. The sequence of diffusion is consistent with a model of R&D in specific- versus general-purpose attributes and with other historical examples, suggesting that the key to understanding technology... View Details
Keywords: Carmen Nobel
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

Stereotype Content Model Authors:P. Caprariello, A.J.C. Cuddy, and S.T. Fiske Publication:Group Processes and Intergroup Relations (in press) Abstract The stereotype content model (SCM) posits that social... View Details
Keywords: Martha Lagace
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