Publications

March 1994 (Revised March 2000)
Case

Cola Wars Continue: Coke vs. Pepsi in the 1990s

By: David B. Yoffie and Sharon Foley

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and... View Details

Keywords: Globalization; Organizational Culture; Competition; Competitive Strategy; Corporate Strategy; Food and Beverage Industry; North and Central America

1994
Book

Adding Value: Brands and Marketing in Food and Drink

By: Geoffrey Jones and Nicholas J. Morgan

Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details

Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry

January 1994 (Revised February 2001)
Case

PepsiCo's Restaurants

By: Cynthia A. Montgomery

In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion... View Details

Keywords: Management Systems; Organizational Structure; Opportunities; Business Strategy; Expansion; Food and Beverage Industry

January 1994
Case

National Convenience Stores, Inc.

By: Steven R. Fenster, Stuart C. Gilson and Roy Burstin

National Convenience Stores seeks to emerge from Chapter 11. Central to the nature of the reorganization plan is the company's determining enterprise value. The various constituencies (secured debt, unsecured debt, etc.) will seek to find an enterprise value that... View Details

Keywords: Capital Structure; Valuation; Restructuring; Strategic Planning; Borrowing and Debt; Food and Beverage Industry; Texas

1994
Other Unpublished Work

Coca-Cola Bottling Co. of the Southwest: 118 FTC 452

By: Dennis A. Yao

Keywords: Food and Beverage Industry

December 1993 (Revised October 1994)
Case

Northern Foods

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

December 1993 (Revised September 2003)
Supplement

Beech-Nut Nutrition Corporation (D)

Prosecutors in the U.S. Justice Department's Office of Consumer Litigation reflect on their case against the Beech-Nut Nutrition Corp. View Details

Keywords: Crime and Corruption; Lawsuits and Litigation; Management; Family Ownership; Cognition and Thinking; Food and Beverage Industry

December 1993 (Revised February 1994)
Case

Wegmans and the Produce Revolution

By: Ray A. Goldberg

Keywords: Food; Plant-Based Agribusiness; Food and Beverage Industry

December 1993 (Revised July 1994)
Case

Tofu: An Ancient Food Source Seeks to De-Yuckify Itself

By: Stephen A. Greyser

Keywords: Marketing Strategy; Food and Beverage Industry

November 1993 (Revised September 2003)
Supplement

Beech-Nut Nutrition Corporation (A-3)

Describes Beech-Nut's resolution of the apple juice matter. View Details

Keywords: Food and Beverage Industry; United States

November 1993 (Revised January 2006)
Supplement

Beech-Nut Nutrition Corporation (B)

Officials of the U.S. Food and Drug Administration (FDA) must decide whether to refer the Beech-Nut apple juice case to the Justice Department for criminal prosecution, and if so, whether to recommend prosecution of individual executives or of the company only. View Details

Keywords: Crime and Corruption; Decisions; Cases; Law; Management; Food and Beverage Industry

November 1993 (Revised September 1998)
Supplement

Beech-Nut Nutrition Corporation (C): Conclusion

Describes the results of the charges related to the sale of the apple juice products. View Details

Keywords: Food and Beverage Industry; United States

November 1993 (Revised September 1994)
Case

Food Distribution in Russia: The Harris Group and the LUX Store

By: David E. Bell, Walter J. Salmon and Dinny Starr

Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners... View Details

Keywords: Business Ventures; Marketing Strategy; Market Entry and Exit; Distribution; Partners and Partnerships; Expansion; Food and Beverage Industry; Food and Beverage Industry; Russia

November 1993 (Revised December 1993)
Case

Empresas la Moderna: Tobacco, Fruit, and Vegatables in Mexico

By: Ray A. Goldberg

Keywords: Food and Beverage Industry; Food and Beverage Industry; Mexico

September 1993 (Revised December 1993)
Case

Cott Corp.: Private Label in the 1990s

By: Ray A. Goldberg and Robert S. Kaplan

Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details

Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry

August 1993
Case

Nestle S.A.: International Marketing (B)

By: John A. Quelch

Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry; Consumer Products Industry; Switzerland

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry

June 1993 (Revised April 1994)
Supplement

Frito-Lay, Inc.: The Navigator Project (B)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Supplements the (A) case. View Details

Keywords: Projects; Food and Beverage Industry