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Show Results For
- All HBS Web
(1,297)
- People (4)
- News (279)
- Research (854)
- Events (4)
- Multimedia (3)
- Faculty Publications (517)
- 28 May 2019
- News
Case Study: Building the Base
initial step in his quest to help readers—particularly millennials and Gen Zers—better understand how the news is spun. The company’s launch product is a free daily newsletter that aggregates headlines from both the left and the right,... View Details
- 25 Mar 2022
- Blog Post
ClimateCAP 2022
developing, supporting, and progressing solutions to address the climate crisis. In the Food & Agriculture breakout panel, the likes of Indigo Ag, Apeel Sciences, and Benson Hill discussed the importance of thinking about solutions... View Details
- 15 Mar 2016
- First Look
March 15, 2016
new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all... View Details
- January 2009
- Case
VOSS Artesian Water from Norway
By: Youngme E. Moon, Gail J. McGovern, Daniela Beyersdorfer and Vincent Marie Dessain
VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is... View Details
Keywords: Brands and Branding; Marketing Channels; Marketing Strategy; Product; Luxury; Food and Beverage Industry; Norway; United States
Moon, Youngme E., Gail J. McGovern, Daniela Beyersdorfer, and Vincent Marie Dessain. "VOSS Artesian Water from Norway." Harvard Business School Case 509-040, January 2009.
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
(MBA 2002) BUECHLER: Our success starts with great products. We brew more than 100 new products we like to drink at our R&D facility every year. We couple that with an amazing team that loves to work hard and have fun. Finally, we love to... View Details
- 01 Jun 2009
- News
Insights from the Post-Macho Workplace
ELY: Drilling down for valuable perspectives on how gender issues affect efficiency, safety, and productivity in the workplace. Field-based research can take HBS faculty members to some unusual places. Professor Robin Ely’s recent working... View Details
Will K. Kellogg
Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative advertising and continues to develop... View Details
Keywords: Food & Tobacco
- 12 Jun 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa
population will require significant agricultural development on the continent, which “[possesses] 65% of the Earth's uncultivated arable land.” Given the studied relationship between global food systems and greenhouse gas emissions, is it... View Details
- 29 Aug 2017
- Blog Post
3 Insights from My First Year at HBS
me to think in this way. 3. I Followed My Passions This summer I have been working on starting up Chaku Foods Limited, a consumer goods food brand from Ghana that creates delicious snacks using local... View Details
- 13 Jun 2017
- News
Finding Common Ground
devices were.” CollaborateUp specializes in bringing corporations, government agencies, nonprofits, and other organizations together to take on big, complex issues, such as endangered species trafficking, international food security, and... View Details
Keywords: Ralph Ranalli
James A. Gray, Jr.
Through his advertising efforts, Gray was able to return Camel to its position as the best selling cigarette brand. In 1939, Gray greatly improved R. J. Reynolds’ leaf operations by installing vacuum conditioners, which eliminated the use of sweathouses. Gray also... View Details
Keywords: Food & Tobacco
Rose M. Knox
Knox built the largest gelatin distribution company in the U.S. After her husband’s death, Knox directed advertising to women, published recipes and financed constant research on gelatin usage. Through diversification efforts, Knox lessened the company’s dependence on... View Details
Keywords: Food & Tobacco
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
one of the Big Four accounting firms (PwC), focusing on strategic planning in financial services, business services, telecommunications, and consumer products. It was during a product line analysis for a pet View Details
- 01 Dec 2010
- News
Faculty Research Online
can boost the power of products in industries as diverse as food and beverages, technology, airlines, and automobiles. See http://hbswk.hbs.edu/item/6351.html. Turning Employees into Problem Solvers To... View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
I approached him, and he picked up the telephone and called a former student at General Foods who agreed to hire me for the summer. That resulted in my eventually working there full-time, and it launched my marketing career. The other... View Details
- Career Coach
Wendi Zhang
Master of Public Policy degrees from Harvard. Wendi is passionate about building meaningful relationships, lifelong learning, interdisciplinary collaboration and innovation, entrepreneurship development, mentorship, understanding history and current events through... View Details
- 15 Apr 2014
- First Look
First Look: April 15
working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2302589 Cases & Course Materials Harvard Business School Case 514-022 Tesco Group Food In 2010, the world's third largest retailer created a new centralized sourcing... View Details
Keywords: Sean Silverthorne
- 23 Mar 2021
- Blog Post
A Lifelong Friendship: From Classmates in Cameroon to Roommates at HBS
from parents at the age of 10, waking up at 5am every day, ice cold showers, managing our time, money and food supplies over a semester with very little access to the outside world lots of fun! For seven years we built our friendship... View Details
- 16 Jan 2025
- Blog Post
Alumni Career Journey: Sophie Levin (MS/MBA 2022) - How Risk Can Be the Key to a Sustainable Future
What were you doing prior to HBS? What made you decide to go to HBS? Before HBS, I worked at Tesla as a design engineer and project manager. I had the opportunity to work on groundbreaking products alongside some of the smartest and most... View Details
- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
above are numerous in a channel that includes, in your comments, food and tobacco producers of unhealthy products (Christy Hitchens, Tom Dolembo); lifestyle equipment and service providers; developers and... View Details