Publications

December 1998
Case

MD Foods Amba

By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis

In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new... View Details

Keywords: Cooperative Ownership; Growth and Development Strategy; Expansion; Market Entry and Exit; Alliances; Innovation and Management; Food and Beverage Industry; Europe; United Kingdom; Denmark

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December 1998
Case

Grupo Industrial Bimbo S.A. (1998)

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

A leading Mexican agribusiness firm wants to expand in the United States and other locations. How to do so in a manner that utilizes the strengths of the company? View Details

Keywords: Agribusiness; Food; Global Strategy; Strength and Weakness; Expansion; Agriculture and Agribusiness Industry; United States; Mexico

November 1998 (Revised December 1998)
Case

Amul and India's National Dairy Development Board

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

Amul Dairy has been a successful change maker in India's dairy system. How does it move from this success to the new challenges facing the Indian food system--is it an appropriate model? View Details

Keywords: Business Model; Leading Change; Success; Cooperative Ownership; Problems and Challenges; Food and Beverage Industry; India

November 1998 (Revised November 1999)
Case

British Sugar in China

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details

Keywords: Trade; Food; Globalization; Marketing Strategy; Market Entry and Exit; Diversification; Consumer Products Industry; China; United Kingdom

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November 1998
Case

Wegmans Food Markets: Diabetes Counseling

By: Ray A. Goldberg, David E. Bell and Ann Leamon

Danny Wegman, president of Wegmans Food Markets, is trying to decide how to evaluate the success of a nutrition-counseling program for diabetics, and whether and how to expand the program beyond the two stores currently involved. Wegmans, with 57 stores and $2.3... View Details

Keywords: Performance Evaluation; Expansion; Programs; Human Needs; Financial Management; Health Care and Treatment; Nutrition; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry

October 1998 (Revised November 1998)
Case

Newman's Own, Inc.

By: James E. Austin

Describes the creation and evolution of this food marketing corporation. All its after-tax profits are donated to charity by Paul Newman, the distinguished actor and social entrepreneur. The company has grown into a $100 million enterprise and donated cumulatively $89... View Details

Keywords: Social Entrepreneurship; Food; Organizations; Corporate Social Responsibility and Impact; Problems and Challenges; Competitive Advantage; Food and Beverage Industry

October 1998 (Revised November 2001)
Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details

Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston

August 1998
Teaching Note

Pillsbury: Customer Driven Reengineering TN

By: Robert S. Kaplan

Teaching Note for (9-195-144). View Details

Keywords: Food and Beverage Industry

August 1998 (Revised June 2013)
Case

Business Plan for Room For Dessert: Adding Unique Ingredients to Life's Balancing Act

By: Joseph B. Lassiter III and Michael J. Roberts

Summarizes the business plan for a concept restaurant focused on late evening dessert service as well as its subsequent rollout plan. View Details

Keywords: Business Strategy; Planning; Business Plan; Outcome or Result; Service Operations; Experience and Expertise; Food and Beverage Industry; Food and Beverage Industry

July 1998 (Revised December 2001)
Case

Jollibee Foods Corporation (A): International Expansion

By: Christopher A. Bartlett and Jamie O'Connell

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Expansion; Global Range; Global Strategy; Food and Beverage Industry; Philippines

May 1998
Teaching Note

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets & (B): The Battle for India TN

By: David B. Yoffie

Teaching Note for (9-795-186) and (9-795-187). View Details

Keywords: Food and Beverage Industry; China; Asia