Fast-Moving Consumer Goods - Publications - Faculty & Research

16 Jul 2001
Research & Ideas

How to Compete Like a Judo Strategist

frontal assaults against armies that are ten times your size. Those are suicide missions," echoes David Peterschmidt, Inktomi's CEO. Rule Three: Plan And Be Prepared To Pivot It is a common fallacy that fast-moving companies like the... View Details

Keywords: by David B. Yoffie & Mary Kwak

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

marketing during the dot.com bubble are gone, and that's a good thing. The basic idea of incorporating more consumer control in your value proposition for better responsiveness is quite independent from the... View Details

Keywords: by Martha Lagace

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

apparently unshakeable beliefs about change management turn out not to yield the results we expect." Victoria Pynchon looks forward to the possibility that it will, for example, "give us surprising insight into our inclination to do one another View Details

Keywords: by Jim Heskett

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

a strange human tendency to value effort independent of outcome," says Norton. "If you appear to be working hard and sweating, people will assume you are doing a good job." There's an app for that Buell and Norton put that... View Details

Keywords: by Michael Blanding

16 Jul 2018
Blog Post

3 Key Take-a-Ways From My Summer at Zalando

Plan. As we discussed in a wide range of cases during my first year at HBS, diversity is a key challenge for companies worldwide, especially those which are more tech-oriented. Although Zalando is in a good position compared to other tech... View Details

Keywords: Consumer Products / Retail

21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

While all good managers should be able to make snap decisions in high-pressure situations, they may miss out on good opportunities—and fall into ruts—when they make quick decisions strictly out of habit. Too... View Details

Keywords: by Carmen Nobel

December 2001
Case

Natural Pork Production

By: Ray A. Goldberg and James M Beagle

An entrepreneurial hog farmer's creative use of contracts and capital structure drives very successful growth and returns in a depressed commodity industry. View Details

Keywords: Entrepreneurship; Capital Structure; Futures and Commodity Futures; Credit Derivatives and Swaps; Goods and Commodities; Knowledge Use and Leverage; Contracts; Success; Consumer Products Industry

Citation

Educators

01 Jan 2011
News

Peter Harf, MBA 1974

Launches DKMS, the cure blood cancer bank 1993 Becomes CEO, Coty Inc. 2001 Appointed Chairman, Coty Inc. 2006 Appointed Chairman, Anheuser-Busch InBev With entrepreneurial energy, Peter Harf has left a mark on consumer View Details

William C. Procter

Under Procter's guidance, P&G grew out of its mid-western roots as a soap producer into a national consumer goods conglomerate. Procter was responsible for the creation of many famous brands, including... View Details

Keywords: Personal Care & Home Products

01 Jun 2014
News

Ready for Takeoff

some houses," says Beisert. "But in five or ten years, there's going to be nothing but high-rises and luxury apartments." All of this has been good for business, but like airline consumers, the online View Details

Keywords: Dan Morrell; Air Transportation; Transportation

16 Dec 2015
Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

a string of experiments to test how sleep affects decision making. After all, sleep can do many things—research has shown that a good eight hours of shut-eye can help make people more creative, more attentive, less risky in their... View Details

Keywords: by Michael Blanding; Retail

16 Feb 2004
Research & Ideas

Marketing Wine to the World

industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets and other off-premise locations... View Details

Keywords: by Manda Salls; Consumer Products; Consumer Products; Consumer Products

01 Sep 2008
News

Mara Aspinall

believe most patients are more knowledgeable about their own health care than they are given credit for. The popular press has done a good job of covering advances in genetic research, and consumers are... View Details

Keywords: Deborah Blagg; Ambulatory Health Care Services; Health, Social Assistance

01 Oct 2002
News

Sam Hayes

course, affects investor confidence. Given that fragility, what rules and enforcement are appropriate? The capital markets are so complex and fast-moving that their integrity must in the end rely on self-regulation, rather than on... View Details

Keywords: Garry Emmons

22 Feb 2022
News

Q&A: The Post-Pandemic Path

the scope of the economic emergency. For a related research paper he was coauthoring with Ben Iverson of Brigham Young University and David Thesmar of MIT, Greenwood marshaled a unique array of data—including airline ticket sales and restaurant tabs—to track the View Details

Keywords: April White

Student-Profile

Ximena Garcia-Rada

which suggested that research would be a good fit for me.” Ximena put her theory to the test by accepting a position as a Research Associate at the Center for Advanced Hindsight at Duke University, working with Professor Dan Ariely on... View Details

05 Mar 2001
What Do You Think?

Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?

important." Scott Lichtman agrees, pointing out that "to be efficient in this fast-moving era rather requires longer-term investment in skills and strategy adoption by longstanding employees ..." On the other hand, Ryan... View Details

Keywords: by James Heskett

January 2020
Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin

The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details