Publications

Profile

Minal Mehta

Amazon, looking to reconnect with my creative side and do something entrepreneurial. Enter my cofounders, Shahil Patel and Mayuri Bhandari. In Boston, Shahil, a first-year MBA... View Details

Keywords: Entrepreneurship; Services

01 Dec 2004
News

A Life by Design

As a girl growing up in Riverdale, New York, Ivy Ross (PMD 68, 1994) was surrounded by modern design — and disliked it. The home she lived in and the furniture she sat on reflected the avant-garde... View Details

Keywords: Roger Thompson; toys; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

for clusters” Pisano and Buciuni looked to four industrial clusters in northeastern Italy for their answer. Italy "is a great laboratory because it's been historically organized around these very specific... View Details

Keywords: by Roberta Holland; Fashion; Fashion; Fashion

26 Feb 2007
Research & Ideas

The Power of the Noncompete Clause

his noncompete and avoid similar entanglements. Q: How did you frame and carry out this study, and why in Michigan? A: Other studies had looked at rates of firm foundings, but... View Details

Keywords: by Martha Lagace

14 Oct 2020
News

Sewn with Love

In the midst of a global pandemic and widespread protests against racial injustice, the fashion industry can seem pretty frivolous. Fashion-industry leader Kikka Hanazawa (MBA... View Details

Keywords: Maureen Harmon

February 2010 (Revised September 2011)
Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann

In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details

Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Auto Industry; United States

August 1974 (Revised March 1986)
Case

Architects Collaborative, Inc.

Although internationally recognized for quality design, the collaborative's billings have been on a plateau for four years and they are losing jobs to architects with sophisticated marketing practices. The main issue is how marketing can be integrated into a design... View Details

Keywords: Design; Marketing Strategy; Creativity; Service Industry

16 Sep 2022
Blog Post

Climate Stories Episode #9: Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design

report, Axios.com recently reported that garment production continues to grow annually by 2.7%, while 25% of garments remain unsold and less than 1% are recycled into new garments. Estimates are that the View Details

Forthcoming
Article

No Line Left Behind: Assortative Matching Inside the Firm

By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham and Jorge Tamayo

How do firms pair workers with managers, and which constraints affect the allocation of labor within the firm? We characterize the sorting pattern of managers to workers in a large readymade garment manufacturer in India and then explore potential drivers of the... View Details

Keywords: Assortative Matching; Productivity; Global Buyers; Readymade Garments; Labor; Organizational Design; Performance Productivity; Fashion Industry

Find at Harvard

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America

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Research Summary

Overview

By: Geoffrey G. Jones

Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details

Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania

May 2002 (Revised May 2003)
Case

Sa Sa Cosmetics

By: David E. Bell and Iris T. Li

Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis. View Details

Keywords: Crisis Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Distribution; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

30 Jan 2007
First Look

First Look: January 30, 2007

http://www.hbs.edu/research/pdf/07-048.pdf Behavioral Decision Research, Legislation, and Society: Three Cases Author:Max H. Bazerman Abstract No abstract available. Download the paper: http://www.hbs.edu/research/pdf/07-049.pdf View Details

Keywords: Martha Lagace

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry

Read Now

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

and goals, allocating the appropriate resources, and monitoring progress in a transparent fashion are vital. Engaging the entire organization, starting with a needs assessment,... View Details

Keywords: by Danielle Kost; Health

18 Oct 2011
First Look

First Look: October 18

Original Thinkers Can Be More Dishonest Authors:F. Gino and D. Ariely Publication:Journal of Personality and Social Psychology (forthcoming) Abstract Creativity is a common... View Details

Keywords: Sean Silverthorne

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

After ten weeks (eight in Stockholm and two in New York City) working for a company that does this very thing, I can confidently say that I would like to continue down this path after I graduate Harvard Business School. At Night / PRMD is... View Details

Keywords: Entertainment / Media / Sports

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

are becoming the rock stars of customer engagement—employing algorithms and analytics along with artistic creativity to win market share. In much the way Apple disrupted the music View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

February 2023
Case

All Options on the Table: The Haber Family

By: Lauren Cohen, Grace Headinger and Juan Ruiz

Frida Jassan Haber, second-generation Chief Financial Officer of Haber Holdings, deliberated over the right family office solution for their family’s needs. After years of working with trusted private bankers, the family had decided to pursue other options that offered... View Details

Keywords: Latin America; Mexico; Family Business; Financial Institutions; Decision Making; Fashion Industry; Fashion Industry; Latin America; Mexico