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Show Results For
- All HBS Web
(5,582)
- People (28)
- News (2,154)
- Research (1,830)
- Events (13)
- Multimedia (68)
- Faculty Publications (1,049)
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- 14 Oct 2021
- In Practice
Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return
people vary widely in their desire to return to the office based on their home environment, family situation, commute, type of work, need for collaboration, and preferences for socializing with colleagues,... View Details
Keywords: by Kristen Senz
- 02 Jan 2014
- News
The Power to Change
right away. He was with E Ink for 12 years, six as CEO, guiding it through multiple near failures to runaway success. The company sold in 2009 for $215 million. Wilcox then followed through on a fatherly promise to his wife—and former classmate—Gina (MBA 1995) View Details
- 04 Jan 2021
- News
Hospital Allocation and Racial Disparities in Health Care
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
forthcoming Financial Analysts Journal Optimal Tilts: Combining Persistent Characteristic Portfolios By: Baker, Malcolm, Ryan Taliaferro, and Terry Burnham Abstract—We examine the optimal weighting of four tilts in U.S. equity markets... View Details
Keywords: Sean Silverthorne
- 2012
- Article
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
Keywords: Advertising Agency; Competitors; Marketing Services Industry; Structural Changes; Agency-client Relationships; Hybrid Conflict Policies; Safeguards; Advertising; Advertising Industry; Europe; Latin America; North and Central America
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Foundations and Trends® in Marketing 6, no. 2 (2012): 63–149.
- Dec 18 2015
- Testimonial
Exploring New Strategies and a Renewed Vision for Leadership
- August 2022 (Revised March 2025)
- Case
Wasabi Technologies (A)
By: N. Louis Shipley and Mel Martin
After launching a successful hot cloud storage company, Founder and CEO David Friend is ready to scale the venture rapidly. Wasabi Technologies had focused primarily on direct sales, but an opportunity to pivot to channel sales was on the horizon. The company’s major... View Details
Keywords: Direct Sales; Channel Sales; Information Management; Sales; Product Development; Growth and Development Strategy; Business Divisions; Information Technology Industry; United States
Shipley, N. Louis, and Mel Martin. "Wasabi Technologies (A)." Harvard Business School Case 823-021, August 2022. (Revised March 2025.)
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
interrupted, and the resultant patchwork of schooling in Holland and Washington, DC, resulted in poor grades and caused him to reject all thoughts of going to college. A stint... View Details
- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
David Professor of Business Administration, Emeritus; Herman B. Leonard, George F. Baker Jr. Professor of Public Management and Eliot I. Snider and Family Professor of Business... View Details
- 25 Mar 2021
- News
Alumni Honor Nitin Nohria and Support His Legacy
equity and increase diversity and inclusion, Nohria strengthened core aspects of the HBS experience. The impact of these achievements on the School and on society at large will... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
belief in the power of imagination, and by his relationships with people who had provided encouragement when he most needed it. When he left Dell Computer Corporation to teach, Walker discovered that the stories he took with him—of his... View Details
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
Policy for Social Mobility Scott Duke Kominers, Jeff Huizinga, and Allison M. Ciechanover “Opportunity Insights—a non-profit that researches drivers of economic opportunity and develops policy solutions to... View Details
- Jun 23 2022
- Testimonial
Preparing for Future Generations
- July 2021
- Teaching Plan
Scale and Scope at Drake Real Estate Partners
By: Christina R. Wing and David Lane
Teaching Plan for HBS Case No. 621-065. View Details
- 25 Jun 2020
- News
Global Centers Broaden Understanding of Business and the Pandemic
connect alumni and friends with fellow alumni, faculty members, and other experts around a variety of issues related to the pandemic. Highlights of their efforts include the... View Details
- 31 Mar 2023
- Research & Ideas
Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?
purchases. This approach would not only insure more people, but could lead to more innovative, less costly approaches to generating medical breakthroughs, the team says. Chandra, who is the Henry and Allison McCance View Details
- 11 Oct 2024
- Blog Post
Committing to Work and Family: Allison Boxer (MBA 2012)
pieces of what makes a full career for me. I was having dinner earlier this year with a friend who is a career coach. We were talking about the career versus family identity crisis, View Details
Keywords: All Industries
- 11 Oct 2024
- Blog Post
Committing to Work and Family: Allison Boxer (MBA 2012)
of directors, and am beginning to look into public speaking opportunities. I’m thinking about the different pieces of what makes a full career for me. I was having dinner earlier this year with a friend who... View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
of the most powerful political and economic jobs in the world, this book charts Al-Naimi’s extraordinary rise to power. Dual Transformation: How to Reposition Today’s Business and Create the Future by Scott... View Details