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Show Results For
- All HBS Web
(4,663)
- People (26)
- News (1,426)
- Research (2,117)
- Events (9)
- Multimedia (108)
- Faculty Publications (1,437)
- 18 Jul 2021
- News
Harvard Business School Summer Reader List Highlights Social Justice
- July 2006
- Article
Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management
By: Robert G. Eccles Jr. and Matthias Vollbracht
Eccles, Robert G., Jr., and Matthias Vollbracht. "Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management." Special Issue on Reputational Risk Geneva Papers on Risk and Insurance: Issues and Practice 31, no. 3 (July 2006).
- February 2016
- Teaching Note
Advanced Leadership Pathways: David Weinstein and Write the World
By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Following a successful career as a lawyer, Chief Administrative Officer of Fidelity Investments, and law school instructor, David Weinstein became a 2011 Advanced Leadership Fellow at Harvard University. During his Advanced Leadership Fellowship he conceived an idea to... View Details
- 05 Jan 2021
- Cold Call Podcast
Using Behavioral Science to Improve Well-Being for Social Workers
Keywords: Re: Ashley V. Whillans
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- 18 Oct 2021
- Blog Post
Embracing Activism for Social Change
with Andrea Smith, director of Workforce Training & Program Development at DWIHN. Her role as senior advisor in the Detroit Mayor’s office is Mendu’s first experience in municipal government, but she has long embraced activism for View Details
- 22 Jul 2011
- Working Paper Summaries
Corporate Social Responsibility and Access to Finance
- May–June 2023
- Article
Should Your Start-up Be For-profit or Nonprofit?: A Guide for Social Entrepreneurs
By: Cait Brumme and Brian Trelstad
Years ago the line between nonprofit and for-profit enterprises was clear, but that has changed. Nonprofits now offer products that compete with those of the best for-profits, and for-profits can deliver as much social value as charities. Despite the blurred... View Details
Keywords: Business Startups; Social Entrepreneurship; Mission and Purpose; Nonprofit Organizations; For-Profit Firms; Decision Choices and Conditions
Brumme, Cait, and Brian Trelstad. "Should Your Start-up Be For-profit or Nonprofit? A Guide for Social Entrepreneurs." Harvard Business Review 101, no. 3 (May–June 2023): 136–145.
- August 2012
- Teaching Note
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in... View Details
- July 2025
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
- 16 Mar 2016
- Video
Testing Your Social Venture: Iterating Based on Market Feedback
- 12 Feb 2015
- News
How Yelp Can Help
- May 2013
- Case
Qantas Luxury: Grounded Flights, First-Class Pajamas and Twitter Hashtags (A)
By: Amy J.C. Cuddy, Cassandra L. Govan, David T. Neal and Anna M. Coster
- March 2023
- Case
Ownership Works: Scaling a Profitable Social Mission
By: Ethan Rouen, Dennis Campbell and Andrew Robinson
Pete Stavros was on a high after his latest experiment with employee ownership. As the head of industrial investments for KKR, Stavros orchestrated the sale of CHI Overhead Doors, which turned into KKR’s best investment in more than two decades and created $360 million... View Details
Rouen, Ethan, Dennis Campbell, and Andrew Robinson. "Ownership Works: Scaling a Profitable Social Mission." Harvard Business School Case 123-079, March 2023.
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
that social enterprise is becoming an integral and embedded part of the marketplace and enriching the avenues for businesses to generate simultaneously commercial and social... View Details
- 2007
- Chapter
Microfinance: Business, Profitability, and the Creation of Social Value
By: Michael Chu
The chapter examines the development of microfinance from its NGO origins to the present stage in which it is characterized by regulated commercial institutions capable of superior financial returns. It then looks at the creation of social value under these... View Details
Keywords: Microfinance; Investment Return; Profit; Governing Rules, Regulations, and Reforms; Social Enterprise; Non-Governmental Organizations; Perspective; Value Creation
Chu, Michael. "Microfinance: Business, Profitability, and the Creation of Social Value." Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic Value, by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton, 309–320. John Wiley & Sons, 2007.
- 10 Nov 2003
- Research & Ideas
The Hard Numbers on Social Investments
HBS Social Enterprise Initiative executive director Stacey Childress discusses the study and its implications for investors. Salls: Tell us about the study. What did the team set out to do? Childress: A team... View Details
Keywords: by Manda Salls