Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (4,663) Arrow Down
Filter Results: (4,663) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (4,663)
    • People  (26)
    • News  (1,426)
    • Research  (2,117)
    • Events  (9)
    • Multimedia  (108)
  • Faculty Publications  (1,437)

Show Results For

  • All HBS Web  (4,663)
    • People  (26)
    • News  (1,426)
    • Research  (2,117)
    • Events  (9)
    • Multimedia  (108)
  • Faculty Publications  (1,437)
← Page 43 of 4,663 Results →
  • 18 Jul 2021
  • News

Harvard Business School Summer Reader List Highlights Social Justice

  • July 2006
  • Article

Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management

By: Robert G. Eccles Jr. and Matthias Vollbracht
Keywords: Media; Reputation; Insurance; Strategy; Communication; Management
Citation
Find at Harvard
Related
Eccles, Robert G., Jr., and Matthias Vollbracht. "Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management." Special Issue on Reputational Risk Geneva Papers on Risk and Insurance: Issues and Practice 31, no. 3 (July 2006).
  • February 2016
  • Teaching Note

Advanced Leadership Pathways: David Weinstein and Write the World

By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Following a successful career as a lawyer, Chief Administrative Officer of Fidelity Investments, and law school instructor, David Weinstein became a 2011 Advanced Leadership Fellow at Harvard University. During his Advanced Leadership Fellowship he conceived an idea to... View Details
Keywords: Student Evaluation; Feedback; Online; Leadership; Change Management; Social Enterprise; Entrepreneurship; Education; Leadership Development; Knowledge Sharing; Performance Evaluation; Secondary Education; Middle School Education
Citation
Related
Kanter, Rosabeth Moss, Tessa Natanay Hamilton, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: David Weinstein and Write the World." Harvard Business School Teaching Note 316-037, February 2016.
  • 05 Jan 2021
  • Cold Call Podcast

Using Behavioral Science to Improve Well-Being for Social Workers

Keywords: Re: Ashley V. Whillans
  • 2010
  • Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
Citation
Related
Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
  • 18 Oct 2021
  • Blog Post

Embracing Activism for Social Change

with Andrea Smith, director of Workforce Training & Program Development at DWIHN. Her role as senior advisor in the Detroit Mayor’s office is Mendu’s first experience in municipal government, but she has long embraced activism for View Details
  • 22 Jul 2011
  • Working Paper Summaries

Corporate Social Responsibility and Access to Finance

Keywords: by Beiting Cheng, Ioannis Ioannou & George Serafeim
  • May–June 2023
  • Article

Should Your Start-up Be For-profit or Nonprofit?: A Guide for Social Entrepreneurs

By: Cait Brumme and Brian Trelstad
Years ago the line between nonprofit and for-profit enterprises was clear, but that has changed. Nonprofits now offer products that compete with those of the best for-profits, and for-profits can deliver as much social value as charities. Despite the blurred... View Details
Keywords: Business Startups; Social Entrepreneurship; Mission and Purpose; Nonprofit Organizations; For-Profit Firms; Decision Choices and Conditions
Citation
Register to Read
Related
Brumme, Cait, and Brian Trelstad. "Should Your Start-up Be For-profit or Nonprofit? A Guide for Social Entrepreneurs." Harvard Business Review 101, no. 3 (May–June 2023): 136–145.
  • Web

Investing in Education to Help Meet the Needs of Learners Everywhere: SE Summer Fellow Angel Njenga (MBA 2022) | Social Enterprise | Harvard Business School

  • August 2012
  • Teaching Note

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in... View Details
Keywords: Viral Marketing; Viral Ads; Virality; Mekanism; Advertising Agency; Social Media; Influencer; Storytelling; Advertising Content; Advertising; Advertising Industry; North and Central America
Citation
Purchase
Related
Teixeira, Thales S. "Mekanism: Engineering Viral Marketing." Harvard Business School Teaching Note 513-043, August 2012.
  • July 2025
  • Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Citation
Find at Harvard
Purchase
Related
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
  • 16 Mar 2016
  • Video

Testing Your Social Venture: Iterating Based on Market Feedback

  • 12 Feb 2015
  • News

How Yelp Can Help

Keywords: Yelp; social media; government policy; big data; public accountability; Government
  • May 2013
  • Case

Qantas Luxury: Grounded Flights, First-Class Pajamas and Twitter Hashtags (A)

By: Amy J.C. Cuddy, Cassandra L. Govan, David T. Neal and Anna M. Coster
Keywords: Air Transportation; Social Media; Labor Relations; Brand Management; Air Transportation Industry; Australia
Citation
Educators
Related
Cuddy, Amy J.C., Cassandra L. Govan, David T. Neal, and Anna M. Coster. "Qantas Luxury: Grounded Flights, First-Class Pajamas and Twitter Hashtags (A)." Harvard Business School Case 913-007, May 2013.
  • March 2023
  • Case

Ownership Works: Scaling a Profitable Social Mission

By: Ethan Rouen, Dennis Campbell and Andrew Robinson
Pete Stavros was on a high after his latest experiment with employee ownership. As the head of industrial investments for KKR, Stavros orchestrated the sale of CHI Overhead Doors, which turned into KKR’s best investment in more than two decades and created $360 million... View Details
Keywords: Employee Ownership; Knowledge Sharing; Nonprofit Organizations
Citation
Educators
Purchase
Related
Rouen, Ethan, Dennis Campbell, and Andrew Robinson. "Ownership Works: Scaling a Profitable Social Mission." Harvard Business School Case 123-079, March 2023.
  • 2011
  • Chapter

Multinational Enterprises and Corporate Responsibility: A Matter of Justice?

By: Nien-he Hsieh
Keywords: Multinational Firms and Management; Ethics; Corporate Social Responsibility and Impact; Lawfulness
Citation
Related
Hsieh, Nien-he. "Multinational Enterprises and Corporate Responsibility: A Matter of Justice?" In Morality and Global Justice: The Reader. 1st ed. Edited by Michael Boylan. Boulder: Westview Press, 2011.
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

that social enterprise is becoming an integral and embedded part of the marketplace and enriching the avenues for businesses to generate simultaneously commercial and social... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • 2007
  • Chapter

Microfinance: Business, Profitability, and the Creation of Social Value

By: Michael Chu
The chapter examines the development of microfinance from its NGO origins to the present stage in which it is characterized by regulated commercial institutions capable of superior financial returns. It then looks at the creation of social value under these... View Details
Keywords: Microfinance; Investment Return; Profit; Governing Rules, Regulations, and Reforms; Social Enterprise; Non-Governmental Organizations; Perspective; Value Creation
Citation
Related
Chu, Michael. "Microfinance: Business, Profitability, and the Creation of Social Value." Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic Value, by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton, 309–320. John Wiley & Sons, 2007.
  • 10 Nov 2003
  • Research & Ideas

The Hard Numbers on Social Investments

HBS Social Enterprise Initiative executive director Stacey Childress discusses the study and its implications for investors. Salls: Tell us about the study. What did the team set out to do? Childress: A team... View Details
Keywords: by Manda Salls
  • Video

HBS Alumni for Social Impact - Where Does Higher Education Go From Here?

  • ←
  • 43
  • 44
  • …
  • 233
  • 234
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.