Publications

Educators

September–October 2017
Article

The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

By: Ron Kohavi and Stefan Thomke

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details

Keywords: Experiments; A/B Testing; Research; Consumer Behavior

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October 2002 (Revised November 2002)
Case

The EU's 13th Directive on Takeover Bids: Unlucky for Some?

By: Huw Pill and Ingrid Vogel

In the late 1990s, the United States boomed in the context of the so-called New Economy. The countries of the European Union--despite their progress with integration in the form of the Single Market 1992 program and the adoption of a single currency in January... View Details

Keywords: Horizontal Integration; Corporate Governance; Germany; European Union

20 Mar 2014
Working Paper Summaries

Waste, Recycling and Entrepreneurship in Central and Northern Europe, 1870-1940

Keywords: by Geoffrey Jones & Andrew Spadafora

Web

Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

CEO of KiraGen Bio, a biotech company that utilizes machine learning-driven multiplex gene editing to engineer CAR-T cells that can resist the immunosuppressive effects of solid tumor microenvironments. With extensive experience in the... View Details

Web

Marketing - Faculty & Research

make important contributions in the future. The current economic crisis is changing consumers' current and future purchase and consumption patterns. Search engines have changed the way consumers obtain information and make decisions and... View Details

January 2008 (Revised March 2011)
Case

Henry J. Kaiser and the Art of the Possible

By: Anthony J. Mayo, Mark Benson and David Chen

From his humble beginnings as a local salesman in New York, Henry J. Kaiser rose to become one of the leading industrialists of 20th century America. Though he had no technical engineering training, Kaiser mastered the management and execution of plans for several... View Details

Keywords: History; Mission and Purpose; Transition; Management Practices and Processes; Construction; Corporate Entrepreneurship; Leadership Style; Business History; Business Growth and Maturation; Civil Society or Community; Business Strategy; Planning; Construction Industry; Shipping Industry; United States

Educators

MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details

Keywords: aerospace; banking; brokerage; computer; consulting; defense; management consulting; manufacturing; metals; professional services; retail financial services; retailing; steel

2017
Book

Managing Risk in Reinsurance: From City Fires to Global Warming

By: Niels Viggo Hauter and Geoffrey Jones

This is the first book to provide a comprehensive history of the reinsurance industry from the nineteenth century to the present day. Reinsurance developed at the fringe of financial services and, for most of its existence, was largely unnoticed outside the expert... View Details

Keywords: Insurance; Risk Management; Business History; Globalization; Risk and Uncertainty; Financial Services Industry; Insurance Industry; Africa; Europe; Latin America; North and Central America; Asia

Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.

His research is in the... View Details

Keywords: asset management; biotechnology; financial services; high technology; investment banking industry; pharmaceuticals; private equity (LBO funds); shipping; transportation

July 2018
Article

Marketplaces, Markets, and Market Design

By: Alvin E. Roth

Marketplaces are often small parts of large markets, and both markets and marketplaces come in many varieties. Market design seeks to understand what marketplaces must accomplish to enable different kinds of markets. Marketplaces can have varying degrees of success,... View Details

Keywords: Labor Market; Pricing; Market Design; Markets; Economics

February 2016 (Revised May 2016)
Case

Astroscale, Space Debris, and Earth's Orbital Commons

By: Matthew Weinzierl, Angela Acocella and Mayuka Yamazaki

An engineer and technology entrepreneur, Nobu Okada, had turned a mid-life crisis into a bold—some would say quixotic—quest to prevent a tragedy of the commons at the global scale. Namely, Okada believed the accumulation of debris in near-Earth orbital space posed a... View Details

Keywords: Market Entry and Exit; Global Range; Entrepreneurship; Crisis Management; Wastes and Waste Processing; Economics; Aerospace Industry

Educators

September 2009 (Revised April 2011)
Supplement

Integrated Project Delivery at Autodesk, Inc. (B)

By: Amy C. Edmondson and Faaiza Rashid

Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details

Keywords: Risk Management; Groups and Teams; Goals and Objectives; Collaborative Innovation and Invention; Integration; Construction Industry