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      • November 1993 (Revised April 1995)
      • Background Note

      Orientation to the Subarctic Survival Situation

      By: Linda A. Hill
      An orientation to the "Subarctic Survival Situation" (designed by and available from Human Synergistics, Inc., Plymouth, MI, tel. 313-459-1030), an experiental exercise that gives students an opportunity to learn about their personal influence style and their... View Details
      Keywords: Leadership Style; Performance Effectiveness; Performance Evaluation; Decisions; Power and Influence; Groups and Teams; Decision Choices and Conditions
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      Hill, Linda A. "Orientation to the Subarctic Survival Situation." Harvard Business School Background Note 494-073, November 1993. (Revised April 1995.)
      • February 1993
      • Supplement

      Otis South Africa (C)

      By: Michael Beer
      Relates Otis South Africa's management actions in their efforts to transform the company. Students will be asked to judge the effectiveness of the corporate change programs instituted by management. View Details
      Keywords: Transformation; Judgments; Business or Company Management; Performance Effectiveness; Industrial Products Industry; South Africa
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      Beer, Michael. "Otis South Africa (C)." Harvard Business School Supplement 493-063, February 1993.
      • October 1992 (Revised December 1992)
      • Case

      American Connector Company (A)

      By: Gary P. Pisano
      American Connector Co. is forced to reexamine operations at its Sunnyvale plant when a Japanese competitor announces plans to build an "ultimate" plant in the United States. Case examines issues related to benchmarking a competitor's manufacturing capabilities and... View Details
      Keywords: Production; Infrastructure; Competitive Strategy; Global Strategy; Policy; Strategic Planning; Performance Productivity; Management Analysis, Tools, and Techniques; Performance Effectiveness; Sunnyvale; Japan
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      Pisano, Gary P. "American Connector Company (A)." Harvard Business School Case 693-035, October 1992. (Revised December 1992.)
      • August 1992 (Revised September 2002)
      • Case

      Star Distributors, Inc. (A)

      By: David A. Thomas
      Depicts the conflict and organizational problems that emerged in a franchise operation owned by Paul Logan, an African American, and John Heyman, a white American. Provides the opportunity to examine the ways in which race influences managerial behavior and... View Details
      Keywords: Conflict Management; Performance Effectiveness; Franchise Ownership; Race; Management Style; Conflict and Resolution; Business and Stakeholder Relations
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      Thomas, David A. "Star Distributors, Inc. (A)." Harvard Business School Case 493-015, August 1992. (Revised September 2002.)
      • August 1992
      • Case

      Otis Pacific Asia Operations (A): National Challenges

      By: Michael Y. Yoshino
      Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details
      Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong
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      Yoshino, Michael Y. "Otis Pacific Asia Operations (A): National Challenges." Harvard Business School Case 393-009, August 1992.
      • August 1992 (Revised July 2013)
      • Case

      ChemBright, Inc.

      By: Janice H. Hammond
      ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New England area. Its strategy is based on a significant logistics-based cost advantage. The primary case decisions are... View Details
      Keywords: Price; Growth and Development Strategy; Logistics; Competition; Competitive Advantage; Chemical Industry; New England
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      Hammond, Janice H. "ChemBright, Inc." Harvard Business School Case 693-026, August 1992. (Revised July 2013.)
      • June 1992 (Revised June 1993)
      • Case

      Hennessy and Harvey-Jones: Two Responses to the Crisis in Chemicals

      By: Christopher A. Bartlett
      Responding to the crisis in chemicals in the early 1980's, Allied Chemical (U.S.) and ICI (U.K.) appoint new chairmen to revitalize each company's strategy, culture, and organization. Hennessy, an outsider with a background in managing conglomerates, has strong ideas... View Details
      Keywords: Transition; Leading Change; Crisis Management; Management Style; Managerial Roles; Organizational Culture; Corporate Strategy
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      Bartlett, Christopher A. "Hennessy and Harvey-Jones: Two Responses to the Crisis in Chemicals." Harvard Business School Case 392-157, June 1992. (Revised June 1993.)
      • November 1991 (Revised October 1993)
      • Supplement

      British Airways: ""Go for It, America!"" Promotion (B)

      By: Stephen A. Greyser
      Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
      Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
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      Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
      • October 1991 (Revised August 1993)
      • Case

      Acid Rain: Burlington Northern, Inc. (A)

      By: Forest L. Reinhardt
      Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details
      Keywords: Rail Transportation; Environmental Sustainability; Development Economics; Government Legislation; Natural Environment; Policy; Metals and Minerals; Industry Growth; Industry Structures; Rail Industry; United States
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      Reinhardt, Forest L. "Acid Rain: Burlington Northern, Inc. (A)." Harvard Business School Case 792-018, October 1991. (Revised August 1993.)
      • August 1991
      • Background Note

      Industrial Market Research: Beta Test Site Management

      By: Robert J. Dolan
      Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development. View Details
      Keywords: Product Development; Mathematical Methods; Marketing
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      Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.
      • 1991
      • Article

      Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications

      By: Leonard A. Schlesinger and Jeffrey Zornitsky
      Survey data from 1,277 employees and 4,269 customers of a personal lines insurance organization were analyzed with the following results: (a) employee perceptions of service quality are positively related to both job satisfaction and self-perceived service capability;... View Details
      Keywords: Service Delivery; Satisfaction; Jobs and Positions; Customer Satisfaction
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      Schlesinger, Leonard A., and Jeffrey Zornitsky. "Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications." Human Resource Planning 14, no. 2 (1991): 141–149.
      • March 1991 (Revised June 1993)
      • Case

      Chevron Corp.: Corporate Image Advertising

      By: John A. Quelch
      Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
      Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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      Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
      • February 1991 (Revised July 1993)
      • Case

      Cultural Change at Nissan Motors

      By: John P. Kotter
      Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Leadership; Behavior; Governing Rules, Regulations, and Reforms; Change Management; Management; Auto Industry; Manufacturing Industry
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      Kotter, John P. "Cultural Change at Nissan Motors." Harvard Business School Case 491-079, February 1991. (Revised July 1993.)
      • February 1991 (Revised March 1995)
      • Case

      Alantar, Inc.

      By: Jay W. Lorsch
      The CEO and chairman of Alantar, Inc. is confronted with the problem of how to create a more effective board of directors and also how to provide for his own successor. View Details
      Keywords: Governing and Advisory Boards; Management Succession; Agriculture and Agribusiness Industry; Ecuador
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      Lorsch, Jay W. "Alantar, Inc." Harvard Business School Case 391-158, February 1991. (Revised March 1995.)
      • Article

      Enfranchisement of Service Workers

      By: Leonard A. Schlesinger and James Heskett
      Enfranchisement is achieved through an integration of empowerment with methods of pay for performance. Evidence from Ito Yokado Group in Japan and Nordstrom in the US demonstrates the positive effects of enfranchisement. Successful efforts to enfranchise employees: 1.... View Details
      Keywords: Motivation and Incentives; Franchise Ownership; Employees; Compensation and Benefits; Service Industry; Japan; United States
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      Schlesinger, Leonard A., and James Heskett. "Enfranchisement of Service Workers." California Management Review 33, no. 4 (Summer 1991).
      • August 1990
      • Case

      NASA After Challenger: Restoring an Image

      By: Stephen A. Greyser and Norman Klein
      In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details
      Keywords: Communication Strategy; Policy; Business and Community Relations; Situation or Environment; Conflict Management
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      Greyser, Stephen A., and Norman Klein. "NASA After Challenger: Restoring an Image." Harvard Business School Case 591-009, August 1990.
      • March 1990 (Revised October 1999)
      • Case

      Mary Kay Cosmetics: Sales Force Incentives (A)

      By: Robert L. Simons and Hilary Weston
      Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
      Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
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      Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
      • Article

      Measuring the Effectiveness of Competition in Defense Procurement: A Survey of the Empirical Literature

      By: James J. Anton and Dennis A. Yao
      This article surveys the literature that has attempted to measure competition's effects on defense procurement. The focus is on conceptual underpinnings of models rather than technical aspects of estimation procedures. While providing valuable insight, the models are... View Details
      Keywords: Performance Effectiveness; Competition; Surveys; Value; Economics; Forecasting and Prediction; Programs; Power and Influence; Management Analysis, Tools, and Techniques
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      Anton, James J., and Dennis A. Yao. "Measuring the Effectiveness of Competition in Defense Procurement: A Survey of the Empirical Literature." Journal of Policy Analysis and Management 9, no. 1 (Winter 1990): 60–79. (Harvard users click here for full text.)
      • December 1989 (Revised February 1993)
      • Case

      Frito-Lay, Inc.: A Strategic Transition (C)

      By: Lynda M. Applegate
      In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details
      Keywords: Design; Information Technology; Information Infrastructure; Competitive Strategy; Time Management; Organizational Structure; Information Management; Strategic Planning; Performance Effectiveness; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (C)." Harvard Business School Case 190-071, December 1989. (Revised February 1993.)
      • August 1988 (Revised January 1992)
      • Supplement

      Norton Group PLC: To Be or Not to Be in the Motorcycle Business (B)

      By: V. Kasturi Rangan and Jon Skofic
      Outlines the decisions taken by the company's management team in response to the challenges posed in Norton Group PLC (A). For each such decision, further data is provided for students to ponder the effectiveness of the action steps undertaken. View Details
      Keywords: Motorcycle Industry
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      Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (B)." Harvard Business School Supplement 589-014, August 1988. (Revised January 1992.)
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