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  • Web

Marketing - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Featured Publication Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb By: Shunyuan... View Details
  • 2011
  • Article

Regulatory Uncertainty and Corporate Responses to Environmental Protection in China

By: Christopher Marquis, Jianjun Zhang and Yanhua Zhou
We develop a framework to analyze the closing gap between regulation and enforcement of environmental protection in China and present a number of resulting implications for doing business there. We identify three major dimensions that characterize change in regulatory... View Details
Keywords: Framework; Governing Rules, Regulations, and Reforms; Law Enforcement; Growth and Development Strategy; Emerging Markets; Business Ventures; Alignment; Risk and Uncertainty; Natural Environment; Motivation and Incentives; Management Practices and Processes; Competitive Strategy; China
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  • July 2020 (Revised January 2021)
  • Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

recommendations on how future research can be enriched through a systematic examination of how entrepreneurial ventures navigate the organizational dilemmas growth presents. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • Program

Agribusiness Seminar

Summary Climate extremes, economic shifts, geopolitical conflict, environmental constraints, new technologies, regulatory changes, consumer expectations—these and many other forces are creating pressures, uncertainties, and opportunities... View Details
Keywords: Agriculture; Agriculture
  • 18 Nov 2009
  • Working Paper Summaries

India Transformed? Insights from the Firm Level 1988-2005

Keywords: by Laura Alfaro & Anusha Chari
  • 2022
  • Chapter

Key Success Factors in Environmental Entrepreneurship: The case of Wilderness Safaris

By: James E. Austin, Megan Epler Woods and Herman B. Leonard
This chapter analyzes the entrepreneurial conception and evolution of the Wilderness Safaris (WS) ecotourism enterprise operating in eight African countries. It illuminates a series of factors that contribute to positive environmental impact as well as financial... View Details
Keywords: Environmental Sustainability; Entrepreneurship
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  • 2011
  • Chapter

Financing Constraints and Entrepreneurship

By: William R. Kerr and Ramana Nanda
Financing constraints are one of the biggest concerns impacting potential entrepreneurs around the world. Given the important role that entrepreneurship is believed to play in the process of economic growth, alleviating financing constraints for would-be entrepreneurs... View Details
Keywords: Economic Growth; Entrepreneurship; Financing and Loans; Investment; Policy; Research
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  • February 2007 (Revised March 2007)
  • Case

Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis

By: Michael D. Kimbrough, Gregory S. Miller, Vincent Marie Dessain and Ane Damgaard Jensen
Glitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on... View Details
Keywords: International Finance; Banks and Banking; Macroeconomics; Communication Strategy; Banking Industry; Iceland
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  • 22 Nov 2002
  • Other Presentation

Competitiveness and the Role of Regions

By: Michael E. Porter
This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report... View Details
Keywords: Economics; Growth and Development; United States
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  • Web

Podcasts - Managing the Future of Work

strategy underpinning the effort. Read the Transcript Previous Episodes Shake Shack’s test kitchen: Developing a good jobs and automation combo 21 MAY 2025 | Managing the Future of Work Shake Shack Chief Growth Officer Steph So and HBS... View Details
  • October 2009 (Revised July 2010)
  • Case

Roshan: Light at the end of the tunnel in Afghanistan

By: Herman B. Leonard and Qahir Dhanani
Roshan is a highly successful telecommunications company founded by the Aga Khan fund for economic development in Afghanistan during an ongoing civil conflict. Company leaders must now decide financial and market strategy for the next phase of development of the... View Details
Keywords: Developing Countries and Economies; Financial Strategy; Growth and Development Strategy; Marketing Strategy; Corporate Social Responsibility and Impact; War; Telecommunications Industry; Afghanistan
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  • March 2022
  • Article

Contractual Restrictions and Debt Traps

By: Ernest Liu and Benjamin N. Roth
Microcredit and other forms of small-scale finance have failed to catalyze entrepreneurship in developing countries. In these credit markets, borrowers and lenders often bargain over not only the interest rate but also implicit restrictions on types of investment. We... View Details
Keywords: Microfinance; Entrepreneurship; Developing Countries and Economies; Financing and Loans
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  • 2009
  • Book

Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed and What to Do About It

By: Josh Lerner
In response to the financial crisis, governments are being far more aggressive in intervening to promote economic activity, a trend that shows little tendency of alleviating. This book looks at the experiences of governments in encouraging entrepreneurs and venture... View Details
Keywords: Economic Growth; Financial Crisis; Entrepreneurship; Venture Capital; Policy; Business and Government Relations
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  • July 2004 (Revised September 2004)
  • Case

China and the WTO: Doing the Right Thing? (Abridged)

In late 2001, the People's Republic of China joined the World Trade Organization (WTO). Sets the terms of China's accession agreement against its compliance record some two years later. Discusses why key actors, such as business, organized labor, and other governments,... View Details
Keywords: History; International Relations; Judgments; Trade; Business and Government Relations; Development Economics; Governance Compliance; Emerging Markets; Economic Growth; Global Strategy; China
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  • Web

South Asia - Global

South Asia Mumbai For the past decade the HBS community has demonstrated a strong interest in research related to South Asia. The India Research Center (IRC) was established in 2006 and is based in Mumbai. Following significant economic... View Details
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

where approximately 217 million online players interact. This is an evolving landscape, with much growth remaining, Yoffie said. Of 6.5 billion people in the world, about 1.5 billion have Internet access, more than 300 million have... View Details
Keywords: by Martha Lagace
  • November 2018 (Revised April 2019)
  • Case

Zespri Grows

By: David E. Bell and Natalie Kindred
Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details
Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; New Zealand
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  • 28 Aug 2012
  • Working Paper Summaries

Channels of Influence

Keywords: by Lauren Cohen, Umit G. Gurun & Christopher J. Malloy
  • January 2007 (Revised February 2018)
  • Case

Brazil Under Lula: Off the Yellow BRIC Road

By: Aldo Musacchio
Covers President Lula's challenges to reduce "Brazil cost" and grow like other BRIC countries (Brazil, Russia, India, and China). Experts agreed that for Brazil to grow like other BRIC countries, the Brazilian government would have to reduce the cost of doing business... View Details
Keywords: Developing Countries and Economies; Cost; Growth and Development Strategy; Business and Government Relations; Poverty; Equality and Inequality; China; India; Russia; Brazil
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