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  • June 1995
  • Supplement

Frito-Lay, Decision Support System Software: Macintosh Network Version

By: Lynda M. Applegate
Keywords: Decision Making; Applications and Software; Digital Platforms
Related
  • June 1995
  • Supplement

Frito-Lay, Decision Support System Software: Macintosh Version

By: Lynda M. Applegate
Keywords: Decision Making; Applications and Software; Digital Platforms
Related
  • October 1994
  • Supplement

Frito-Lay, Decision Support System Software: Windows Network Version

By: Lynda M. Applegate
Keywords: Decision Making; Applications and Software; Digital Platforms
Related
  • October 1994
  • Supplement

Frito-Lay, Decision Support System Software: Windows Version

By: Lynda M. Applegate
Keywords: Decision Making; Applications and Software; Digital Platforms; Food and Beverage Industry
Related
  • Article

The Tape Story Tapestry: Historical Research in the Age of Digital Technology

By: Shane Greenstein
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  • September 1988 (Revised May 1990)
  • Teaching Note

Smartwave (B): Implementing an Expert System at Digital Equipment Corp., Teaching Note

By: Dorothy Leonard-Barton
Keywords: Technology Adoption
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  • January 1987 (Revised October 1993)
  • Case

Skunkworks at Digital Equipment Corp.: The Tale of XCON

By: Dorothy Leonard-Barton
Keywords: Information Technology Industry
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  • September 1976 (Revised July 1995)
  • Case

Texas Instruments: Time Products Division

By: Steven C. Wheelwright
Outlines the components of Texas Instruments' low-cost digital watch. Focus is on getting the assembly line running smoothly and efficiently in order to meet production cost and delivery requirements. View Details
Keywords: Cost; Production; Service Delivery; Performance Efficiency; Technology Industry; Technology Industry
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  • Research Summary

Branding in Digital and Social Media

By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
  • Teaching Interest

Competing in the Age of Digital Platforms—(Executive Education)

By: David B. Yoffie
Summary

Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
  • Forthcoming
  • Article

Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap

By: Rebecca Karp and Siobhan O'Mahony
Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details
Keywords: Digital Innovation; Integration Strategy; Impression Management; Innovation Strategy; Entrepreneurship; Technology Industry; Technology Industry
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  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Teaching Interest

Digital Innovation and Transformation – MBA Elective Curriculum

By: Feng Zhu
 

Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details

  • Research Summary

Digital Transformation

By: Sunil Gupta

The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models. How should large established... View Details

  • Teaching Interest

Driving Digital Strategy

By: Felix Oberholzer-Gee

Technology, like a relentless force of nature, is reshaping industries at an unprecedented pace. It poses a threat to those who resist and fail to adapt. But it also presents unparalleled opportunities to those audacious enough to harness its... View Details

  • Teaching Interest

Driving Digital Strategy (DIGS)

By: Sunil Gupta
Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details
  • Teaching Interest

Harvard Business Analytics Program: Operations and Supply Chain Management

By: Dennis Campbell
Digital technologies and data analytics are radically changing the operating model of an organization and how it connects to its broader supply chain and ecosystem. This course emphasizes managing product availability, especially in a context of rapid product... View Details
  • Forthcoming
  • Article

Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation

By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
Even if algorithms make better predictions than humans on average, humans may sometimes have private information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by... View Details
Keywords: AI and Machine Learning; Analytics and Data Science; Forecasting and Prediction; Digital Marketing
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  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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  • Teaching Interest

Overview

By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry

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