Differentiation - Publications - Faculty & Research

13 Mar 2012
First Look

First Look: March 13

organizational characteristics affect the stringency of monitoring through reputation, customer loyalty, differential impacts of government sanctions, and the standardization and internal monitoring of operations. We test our theory in... View Details

Keywords: Sean Silverthorne

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

computer companies prominent in 1975; it has entered and exited businesses, but it is recognizably the same institution. Common vocabulary and guidance for consistent decisions. The need for fast decisions and actions in far-flung or View Details

Keywords: by Rosabeth Moss Kanter

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

performance management system into corporate governance processes. The Balanced Scorecard strategy map portrays, on a single page, a company's strategy. It includes the financial outcomes expected; performance with targeted customers and the organization's View Details

Keywords: by Robert S. Kaplan

15 Feb 2022
Blog Post

Health Is Wealth | The Path To Creating A Venture

needs and provides real health benefits, differentiating itself from the competition. Founded as a remote-first company, Rootine was positioned well when the pandemic forced companies to move to a remote work environment. With their... View Details

Keywords: Entrepreneurship; Health Care

25 May 2021
Blog Post

Aisha Fatima Dozie is Igniting Confidence as the Founder of Bossy Cosmetics

Dozie shared. “And this started way before Bossy Cosmetics. As a woman in banking, I recognized the connection between how I felt and how I performed. I knew the world didn’t need just another pink or red lipstick though. We needed a clear point of View Details

01 Mar 2017
News

Case Study: Moment in the Sun

be leaving money on the table not just in the short term but permanently,” he says. Should Ario stick to hospitality and own the market, or shine its light on new ground? The Answers: If a land grab is expected, then owning a segment or niche with strong attachment... View Details

Keywords: Dan Morrell

01 Jan 2004
News

A. G. Lafley, MBA 1977

mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including Tide with Bleach, Clean Rinse... View Details

31 Mar 2023
Blog Post

How to Come Out at Work

talking about partners.” Join LGBTQ+ and Ally Groups and Events During PRIDE month, many companies will publicly state their support for the LGBTQ+ community, but coming out and being out at work is not limited to 30 days out of the year. “What I think View Details

07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

also lose something as well? What are the tradeoffs? A: In a sense, the story of consumer market regulation is only a recent chapter in the broader arc of modernization. As economic functions in society become differentiated and... View Details

Keywords: by Sean Silverthorne; Retail

23 Sep 2008
First Look

First Look: September 23, 2008

cross-groups' similarities and one difference across 10 non-U.S. nations. Seven European (individualist) and three East Asian (collectivist) nations (N=1028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably View Details

Keywords: Martha Lagace

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

process. Can algorithms, machine learning, and artificial intelligence help Tailor Brands outperform graphic designers and branding agencies in developing brand identities? And, can Tailor Brands differentiate itself from the many other... View Details

Keywords: Dina Gerdeman

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

information technology as being subject to fashion, but the same thing happens, the network effect. This is important when we start talking about B2B hubs." The third characteristic is differentiated products and prices. Most of the... View Details

Keywords: by Kenneth Liss

Web

Brand Name Management - The Art of American Advertising

Susan Strasser contends. “They examined each other’s successes and failures and, in consort with an emerging advertising profession, began to articulate principles and design marketing programs.” 43 With so many similar goods flooding the market, one key to successful... View Details

25 Aug 2022
News

Harnessing the Tools of the Digital Age

Vladimir Jacimovic (MBA 1992), an HBS executive fellow and founder of ContinuumLab.ai, a differentiated venture firm that incubates and launches AI startups. The Institute, which launched in July, has repurposed the lab-based research... View Details

Keywords: April White

27 Jan 2015
First Look

First Look: January 27

that agents experience reduced demand for service failures due to stockouts, but not for service failures due to network downtime, suggesting that consumers differentially ascribe responsibility for service failure based on the type of... View Details

Keywords: Sean Silverthorne

03 Apr 2012
First Look

First Look: April 3

offerings to maintain differentiation from copycats. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512065-PDF-ENG Citibank: Weathering the Commercial Real Estate Crisis of the Early 1990s Julie M. Wulf and Ian McKown... View Details

Keywords: Carmen Nobel

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

heartburn, advertising may do more harm than good. Silk: Keep in mind that the use of DTCA by pharmaceutical companies is quite selective in that it tends to be concentrated in a relatively small number of therapeutic classes. The informative and persuasive views of... View Details

Keywords: by Manda Salls

29 Sep 2009
First Look

First Look: September 29

endogenous vertical differentiation concerns. We discuss how our study helps improve our understanding of notions of strategy, business model, and tactics in the field of strategy. Download the paper:... View Details