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  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

when you don’t. A Good Place to Start Terror at the TajUnder terrorist attack, employees of the Taj Mahal Palace and Tower bravely stayed at their posts to help guests. A multimedia case study looks at the hotel's customer-centered... View Details
Keywords: by Sean Silverthorne; Retail; Service
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

have to be careful about how and what they charge.” Amid fierce online competition among companies that know consumers can compare prices with a few clicks, the ultimate goal of psychological pricing is to help View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • Research Summary

Current Research

 

I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

  • 06 Dec 2021
  • News

Action Plan: Whole Sale

personality.” But today’s consumers are looking for real commitments from companies, he cautions. It’s not enough to make small, surface changes; you have to look at the whole value chain, advises Balbale: “To be a diverse retailer, you... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • 03 Apr 2008
  • Working Paper Summaries

Bridge Building in Venture Capital-Backed Acquisitions

Keywords: by Paul A. Gompers & Yuhai Xuan
  • 24 Sep 2018
  • News

How To Drive Digital Transformation In A Changing World

  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

quickly and cheaply than ever before. The reason? Tools are being developed that have more knowledge baked into them, meaning manufacturers don’t have to develop as much custom technology to compete. Sean... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • June 2015
  • Article

You Need an Innovation Strategy

By: Gary P. Pisano
Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will... View Details
Keywords: Innovation Strategy
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  • June 2008
  • Case

System on a Chip 2008: Global Unichip Corp.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien and Yuan-Chieh Chang
Though much of the semiconductor industry has shifted to a horizontal model, complexity driven by technological evolution is driving a shift in the perceived boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturer," a... View Details
Keywords: Customer Value and Value Chain; Horizontal Integration; Vertical Integration; Boundaries; Semiconductor Industry
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  • January–February 2014
  • Article

The New Patterns of Innovation

By: Rashik Parmar, Ian Mackenzie, David Cohn and David Gann
The search for new business ideas—and models—is hit-or-miss at most firms. Tackling the problem systematically, of course, will improve the odds of success. Traditional ways of framing this search examine competencies, customer needs, and shifts in the landscape. This... View Details
Keywords: Value Creation; Information Technology; Innovation and Invention
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  • 26 Apr 2011
  • First Look

First Look: April 26

April 2002, started providing its branch managers with customer lifetime value (CLV) information about mortgage applicants. The data allow us to gauge the effects of enriching the information set of these... View Details
Keywords: Sean Silverthorne
  • 2003
  • Conference Paper

Follow the Money: What Really Drives Technology Innovation in Construction

By: John D. Macomber
Technology enthusiasts, academics, and software companies remain concerned about the slow pace of innovation in the construction industry. Tools are widely available that seem to provide eminently sensible and clearly apparent improvement to the process of design and... View Details
Keywords: Buildings and Facilities; Technological Innovation; Construction; Design; Performance Improvement; Motivation and Incentives; Knowledge Management; Adoption; Business Model; Capital Structure; Supply Chain
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  • TeachingInterests

MBA Required Curriculum—Strategy

By: Benjamin C. Esty

The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

  • A firm's operative environment and how to sustain competitive advantage.
  • How to generate superior... View Details
  • 2013
  • Article

Knowledge-Based View of Strategy [La Visión de la Estrategia basada en el Conocimiento]

By: Hirotaka Takeuchi
Strategy is about future creation. Firms differ not just because they have different value chains and activity systems or different resources and competencies, but because they envision different futures. They differ because people in charge of formulating and... View Details
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  • Teaching Interest

MBA Required Curriculum-- Strategy Course

By: Ramon Casadesus-Masanell

The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

  • A firm's operative environment and how to sustain competitive advantage.
  • How to generate superior value for customers... View Details
Keywords: Strategy; Competitive Strategy; Competitive Advantage
  • January 2017 (Revised October 2023)
  • Case

Classtivity: Payal's Pirouette

By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details
Keywords: Product Pivot; Boutique Fitness; Fitness Industry; Market Sizing; Consumer Technology; Bundling; Subscription Model; Two-sided Marketplace; ClassPass; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Customer Value and Value Chain; Marketing Strategy; Failure; Business Strategy; Technology Industry; Health Industry; New York (city, NY)
Related
  • 13 Mar 2019
  • News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

(but growing!) company, which means that every day is a new adventure. On the ‘typical’ side, there are the must-dos: order fulfillment, customer service, and paying the bills. Beyond that, on any given day... View Details
  • 29 Aug 2024
  • Blog Post

Leni Peterson R. (MS/MBA 2023): Solving Big Problems Through Entrepreneurship

with a population of 23 million people. The city simultaneously has every possible water issue including scarcity, flooding, sinking, poor quality, and unequal access. It is here I realized how water touches every aspect of our lives,... View Details
  • Web

Leadership with Purpose: Redefining Success and Impact with Satpal Singh (SELP—India 4, 2019) - Recruiting

the program would shift my approach to leadership and purpose. HBS taught me to think beyond processes and frameworks, focusing instead on authenticity and the View Details
  • 14 Apr 2015
  • First Look

First Look: April 14

launch of new products. A series of questions are presented that companies should keep in mind when poised to launch a product. Questions about advertising, pricing, and branding are explored, as well as who in a product's supply View Details
Keywords: Sean Silverthorne