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- All HBS Web
(1,164)
- People (2)
- News (300)
- Research (725)
- Events (2)
- Multimedia (3)
- Faculty Publications (164)
- 01 Mar 2015
- News
A Boomtown's Echo
end, we have to move to energy sources for base load electrical power—available whenever a customer needs it—and transportation that do not release new carbon into the atmosphere and yet are still economically acceptable to the public.... View Details
- Web
Brand Name Management - The Art of American Advertising
by the 1920s. 45 Some companies patented the shape of their product containers, as Heinz did with its original glass ketchup bottle, to ensure that no other product usurped its unique form. Strasser asserts, “Successful brands were central to marketing schemes that... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
Gaurav Goel: "Analytics is a powerful weapon but we need prudent processes for data capture that ensure a consistent quality of data." The tone of responses suggested that there was little question that the analytics of... View Details
Keywords: by James Heskett
- 10 Oct 2007
- First Look
First Look: First Look: October 10
Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a... View Details
Keywords: Martha Lagace
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
quickly and cheaply than ever before. The reason? Tools are being developed that have more knowledge baked into them, meaning manufacturers don’t have to develop as much custom technology to compete. Sean Silverthorne: Can you explain... View Details
- 06 Dec 2021
- News
Ink: Talking Shop
retail has been about merchants who had stuff, making it available to customers who needed stuff. As the customer, either you bought the stuff or you didn’t. Now consumers can find out anything they want to know about a product and source... View Details
- 08 Sep 2015
- First Look
September 8, 2015
impact their decisions to climb the corporate ladder (or not). In Studies 1 and 2, when asked to list their core goals in life, women listed more life goals overall than men, and a smaller proportion of their goals related to achieving View Details
Keywords: Carmen Nobel
- 29 Aug 2024
- Blog Post
Exploring Sustainable Energy: A Visit to Vestas Wind Turbine Manufacturing in Odense, Denmark
to power the world sustainably. Second, we were impressed by Vestas’ commitment to quality and efficiency. After our first year course in operations management, we were excited to see process design principles in action. Weekly Kaizen and... View Details
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
Talk of the recent financial crisis often falls into a simplistic narrative of villainous banks, marketing toxic financial products to innocent customers who did not understand their risks. Among the storied victims are municipal... View Details
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
partner at DHR. “In 2020, Latinos held less than four percent of Fortune 500 board seats. But Latinos are a major force of the US economy, with a projected purchasing power of $1.9 trillion by 2023.” Curiel adds that the clubs hope to... View Details
Keywords: Margie Kelley
- 10 Nov 2015
- First Look
November 10, 2015
efficiently utilizing resources to do so; and (3) adapting to unforeseen, future challenges. This short note walks through the Congruence Model, a simple yet powerful tool for achieving alignment in an organization. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online advertising View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
customer needs both today and tomorrow, and the other that is focused on crazy innovation." Leaders who strike the balance well, note O'Reilly and Tushman, do so by mitigating the effects of separation with a structure that... View Details
Keywords: by Paul Michelman
- Web
Online Creating Brand Value Course | HBS Online
customer value proposition Analyze each step of the branding process 8 hrs Module 2 Brand Storytelling Articulate the characteristics of a compelling brand story and assess the power of storytelling on... View Details
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
finding anything that resembles a national purpose these days. The most powerful forces in society today, he argues, are what he calls microtrends. “The power of individual choices has never been greater,... View Details
Keywords: Government
- 29 May 2013
- Research & Ideas
Faculty Symposium Showcases Breadth of Research
customers reported their mileage more truthfully when customers signed their annual report form before filling it out, she said. Now the British government is considering the tactic for its tax forms. The... View Details
- 01 Dec 1999
- News
New HBS Portal Offers Alumni Just-In-Time Business Information
business e-mail account. If you have not yet activated your LEFA, please call the Alumni Records Office at 617-495-6438 or e-mail alumni_records@hbs.edu. In announcing the portal, Dean Kim B. Clark, a leading advocate of the power of... View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
year filled with fast-moving developments in generative AI, the incorporation of the tools into search and shopping functions sheds light on just how powerful AI-enhanced search engines like Microsoft Bing could become. For instance,... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 01 Jan 2005
- News
Nancy M. Barry, MBA 1975
microfinance institutions and banks in developing countries that make small loans to low-income women-and in some instances, men-so that they can build their own business and move beyond poverty. A customer in The Gambia, for example,... View Details