Customer Measures - Publications - Faculty & Research

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Objectives: This course provides students with frameworks, insights, and tools to successfully acquire, develop, and retain customers. Key learning objectives include: 1. Understanding and Measuring Customer... View Details

01 Dec 2012
News

From Where We Stand

across functions, businesses, and your industry. Engage your peers to deliver solutions to real business problems. Know the customer and the competitor. When you are at the top, be a talent magnet and then build the next generation of... View Details

15 Oct 2008
First Look

First Look: October 15, 2008

rapidly replicate improved business processes throughout an organization, thereby not only increasing productivity but also market share and market value. We then empirically document a substantial increase in turbulence starting in the 1990s, as View Details

Keywords: Martha Lagace

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

customers by appealing to digital savvy, middle-class customers that QNB Finansbank was lacking for a long time. By the end of 2016, it accounted for 16% of QNB Finansbank's deposits. With the support of the... View Details

Keywords: Sean Silverthorne

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

Anomalie, a custom wedding dress company, Leslie Voorhees and Calley Means (both MBA 2015) have connections to manufacturers in China as well as to people on the front lines of the COVID-19 pandemic. They decided to use their network to... View Details

01 Mar 2016
News

Alumni and Faculty Books for March 2016

gives leaders a simple vocabulary and set of tools for managing and measuring the different sets of behaviors and activities, across all levels of the organization. Wedged: How You Became a Tool of the Partisan Political Establishment,... View Details

Publications