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Show Results For
- All HBS Web
(1,229)
- News (260)
- Research (897)
- Events (4)
- Multimedia (1)
- Faculty Publications (361)
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early... View Details
- 20 Mar 2007
- First Look
First Look: March 20, 2007
understanding of design and manufacturing processes to instruct successfully her American and offshore contractors on how to mass-produce designer clothing at affordable prices. Claiborne was an industry pioneer in many ways. She developed detailed View Details
Keywords: Martha Lagace
- 17 Nov 2016
- News
Rent the Runway Sets Up Shop at Neiman Marcus
average Rent the Runway customer is 29 years old—more than two decades younger than the average Neiman Marcus shopper, who is 51, the companies say. Neiman Marcus executives are also looking forward to collecting shopping data to study... View Details
- 02 Jul 2010
- What Do You Think?
Is Profit as a “Direct Goal” Overrated?
directly, why then do managers (irrationally) choose to pursue profit directly rather than indirectly? I think the answer is to be found more in psychology than in economics." Does that account for the increasing interest in the field of View Details
Keywords: by Jim Heskett
- 10 Feb 2015
- First Look
First Look: February 10
http://www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0095/gfkmir-2014-0095.xml February 2015 Emerging Trends in the Social and Behavioral Sciences: Interdisciplinary Directions Diversity in Groups By: Fernandes, Catarina, and... View Details
Keywords: Sean Silverthorne
- 01 Sep 2017
- News
Alumni on the Best Business Advice They’ve Ever Received
“Never forget that your employees are ultimately going to make or break the business you’re in. A lot of the time what happens is people think, oh, let’s put the customers first and let’s make sure that the View Details
- 01 Dec 2009
- News
Online Entrepreneur
In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via... View Details
- 01 Oct 1997
- News
Expanded Elective Curriculum Offers Students A Wealth of Choices
Management and Entrepreneurial Finance, continue to broaden their scope and impact on entrepreneurial studies at HBS. The EC also now offers many small, innovative courses such as Professor Elon Kohlberg's Analytical Reasoning, Professor Gerald Zaltman's View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
postadoption behavior varies depending on customer acquisition method and dynamic states. At the total usage level, in one context (an annotation and note-taking service), View Details
Keywords: Dina Gerdeman
- 01 Mar 2003
- News
Books
Connecting the Dots by Cathleen Benko and F. Warren McFarlan Selling China by Yasheng Huang What Customers Think by Gerald Zaltman Connecting the Dots by Cathleen Benko and F. Warren McFarlan (Harvard Business School Press) A recent study... View Details
- 01 Oct 1996
- News
New Releases
performance, customer knowledge, internal processes, and learning and growth. The balanced scorecard is a practical management tool that marshals the value-added potential of people throughout the organization toward the achievement of... View Details
- 01 Sep 2011
- News
Capitalism’s False Mantra
rather than managing the business itself, the world of reality. To “fix the game,” five steps are necessary: put customers at the center of everything that firms do, eliminate stock-based executive compensation, rethink the role of... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer... View Details
- 01 Sep 2008
- News
The MBA Turns 100
customers — all voice concerns about the programs, according to recent research by HBS professors Srikant Datar and David Garvin. They presented their findings to participants in two separate Centennial colloquia on the future of the MBA... View Details
- 01 Sep 2003
- News
Incentives and Operational Excellence
common to both major corporations and mom-and-pop shops, and offered practical solutions based on his research. One case Narayanan used to illustrate his point involved a family-owned video store. Generally in the past, he said, as many as 25 percent of rental View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
Cespedes: For most firms, the largest, most difficult, and increasingly expensive part of strategy implementation is aligning field behaviors and go-to-market systems with espoused strategic goals. It's the largest because doing this well... View Details
- 01 Jun 2020
- News
Unleashed
As this existential crisis unfolded, a customer called FedEx in tears because her wedding dress hadn’t arrived yet, with less than twenty-four hours until the ceremony. A frontline service employee named Diane jumped into action, tracked... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community." (Still, GradSave is currently... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
2016 Scientists Making a Difference: One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions The Motivation for Creativity By: Amabile, Teresa M. Abstract—Scientists Making a Difference is a... View Details
Keywords: Sean Silverthorne
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
“You’re able to see how real people have tried the products so you get a sense of how they work for someone just like you,” says Shah. “We source the video reviews from a diverse community of real people across all skin tones, all ages, and all body types to give View Details
Keywords: Margie Kelley