Publications
Publications
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- All HBS Web
(3,784)
- Faculty Publications (1,196)
- September 2003 (Revised January 2004)
- Case
Alessi: Evolution of an Italian Design Factory (D)
By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Supplements the (A) case. View Details
- July 2003 (Revised November 2023)
- Teaching Note
Wilkerson Company
By: Robert S. Kaplan
Teaching Note for (9-101-092). View Details
Keywords: Consumer Products Industry
- June 2003 (Revised August 2003)
- Case
Pension Policy at The Boots Company PLC
By: Luis M. Viceira and Akiko M. Mitsui
In early 2000, the trustees of the pension scheme at Boots considered a proposal to move 100% of the pension assets into a bond portfolio, which would be passively managed. The Boots Co. PLC was a leading retailer of cosmetics and toiletries in the United Kingdom, and... View Details
- June 2003 (Revised March 2006)
- Case
Modi-Revlon
By: Rohit Deshpande and Seth Schulman
The head of the Indian subsidiary of cosmetics firm Revlon faces a crucial turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon was trying to decide whether it should pull out of India. The Indian majority... View Details
- May 2003
- Background Note
How to Induce Retailers to Reduce Stockouts?
By: V.G. Narayanan
Describes how the lack of incentive alignment between retailers and their vendors can lead to stockouts. Also describes various means to reduce incentive misalignment and hence stockouts. View Details
- April 2003 (Revised February 2004)
- Case
Kodak (A)
By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi
The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details
- March 2003 (Revised October 2003)
- Case
Campbell Soup Company: Transforming for the 21st Century
By: Lynda M. Applegate and Jamie Ladge
In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details
- March 2003 (Revised March 2004)
- Case
P&G Japan: The SK-II Globalization Project
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
- February 2003
- Teaching Note
Bush Boake Allen (TN)
By: Stefan H. Thomke
Teaching Note for (9-601-061). View Details
- November 2002 (Revised June 2003)
- Case
Corning, Inc.: Technology Strategy in 2003
Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details
- October 2002 (Revised May 2004)
- Case
Starbucks and Conservation International
By: James E. Austin and Cate Reavis
Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
- Article
Control, Performance, and Knowledge Transfers in Large Multinationals: Unilever in the United States, 1945-1980
By: G. Jones
This article considers key issues relating to the organization and performance of large multinational firms in the post-Second World War period. Although foreign direct investment is defined by ownership and control, in practice the nature of that "control" is far from... View Details
- September 2002
- Case
Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand
By: H. Kent Bowen and Jonathan P Groberg
Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
- August 2002
- Teaching Note
MicroFridge, TN
By: John A. Deighton
Teaching Note for (9-599-049) and (9-503-017). View Details
Keywords: Consumer Products Industry
- August 2002 (Revised February 2005)
- Case
Gillette Company (B): Leadership for Change
By: Rosabeth M. Kanter and James Weber
Describes the actions and behavior of a new CEO in his first days and weeks as he sets expectations for his top management team and introduces processes and disciplines to begin the turnaround of a global consumer products company. View Details
- August 2002 (Revised February 2005)
- Case
Gillette Company (C): Strategies for Change
By: Rosabeth M. Kanter and James Weber
Examines the strategic change agenda set by a new CEO as the initial priorities in the turnaround of this leading global consumer products company. View Details
- August 2002
- Teaching Note
HP Consumer Products Business Organization: Distributing Printers via the Internet, TN
By: Rajiv Lal
Teaching Note for (9-500-021). View Details
Keywords: Consumer Products Industry
- August 2002
- Case
MicroFridge: The Execution
By: John A. Deighton
Supplements the case. View Details
Keywords: Consumer Products Industry
- August 2002 (Revised November 2016)
- Background Note
Customer Profitability and Lifetime Value
By: Elie Ofek
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed. View Details