Consumer Price Index - Publications - Faculty & Research

12 Mar 2021
News

My Favorite Case

the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

06 Nov 2012
First Look

First Look: November 6

mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one... View Details

Keywords: Sean Silverthorne

June 2020
Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland

Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details

Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States

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18 Jul 2022
Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

market prices of various cryptocurrencies were moving up and down—massive swings—30 percent swings within a week, sometimes. I advise a bunch of entrepreneurs and the feeling of many at the time was that it was very difficult to be... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

going to do it more conveniently,’” says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, which debuts tomorrow. “Incumbents tend to respond to decoupling by gluing... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

29 Jan 2013
First Look

First Look: Jan. 29

at the individual level. We discuss the implications of our results for the study of learning as well as for providers and consumers of outsourced services. Preference Heterogeneity and Optimal Capital Income Taxation Authors:Golosov,... View Details

Keywords: Sean Silverthorne

23 Jul 2013
First Look

First Look: July 23

reviews for their competitors. Such review fraud undermines the trustworthiness of consumer reviews and constitutes a major risk factor for review sites. In this paper, we investigate review fraud on the popular View Details

Keywords: Anna Secino

September 2005 (Revised July 2006)
Case

Kingsford Charcoal

By: Das Narayandas and Alison Berkley Wagonfeld

Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several... View Details

Keywords: Price; Marketing Strategy; Business Growth and Maturation; Advertising; Brands and Branding; Consumer Products Industry; United States

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15 Dec 2003
Research & Ideas

The New Global Business Manager

competitive by integrating activities and coordinating resources across national borders. At the same time, they also need to be sensitive and responsive to national differences in consumer tastes and government requirements, for example.... View Details

Keywords: by Cynthia Churchwell

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

inspired the PBS documentary Built to Last?. RAF initiatives include the Buyer’s Guide to Resilient Homes, Building Resilience Index with World Bank/IFC, and Resilience Youth Network. Some predict that a “Great Repricing” looms ahead for... View Details

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

larger audience," Deshpandé says. Creating Value "Branding Yoga" is one of five branding cases Deshpandé uses in his classes to explore how companies create brands that are differentiated and worthy of a price premium. In... View Details

Keywords: by Kim Girard; Entertainment & Recreation

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

share and then progressing through this wheel of retailing is in the past. Smaller retailers are gaining influence by playing in very special niches where they don’t have to win with low prices ” Nick C said: “Perhaps it is a function of... View Details

Keywords: by James Heskett; Retail

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods... View Details

Keywords: by Kristen Senz

11 Oct 2006
What Do You Think?

How Do We Respond to the “Dependency Ratio” Dilemma?

And consumers are becoming less willing to pay for it in the price of GM's products. When dependency ratios become too burdensome, as in the case of Bethlehem Steel in 2001, where each worker was supporting... View Details

Keywords: by Jim Heskett

12 Nov 2012
Research & Ideas

Pay Workers More So They Steal Less

offering wages higher than the local competition experienced both increased productivity and lower turnover, but did not address the issue of employee theft. Employee theft comes with a huge price tag for US businesses, accounting for up... View Details

Keywords: by Kim Girard; Retail

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

business. Apple functions as a reseller in its iTunes store; as a result, it can price music at a level that is attractive to consumers ($.99 or $1.29), thereby boosting sales of iPods. "If Apple functioned... View Details

Keywords: by Julia Hanna

26 Nov 2001
Op-Ed

Why Corporate Budgeting Needs To Be Fixed

Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie and cheat, lowballing targets and... View Details

Keywords: by Michael C. Jensen

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this... View Details

Keywords: by Benson Shapiro

07 Jul 2003
What Do You Think?

Can We Have Too Much Productivity Improvement?

productivity is the need [for] ever-increasing consumption. Unfortunately unemployed workers don't consume much of anything." Garry Emmons reminded me that "We examined this issue with HBS profs in a February 1999 HBS Bulletin... View Details

Keywords: by James Heskett

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

in. He had come to New York for an early afternoon meeting with Wall Street analysts. That [CEO Carl] Williams had chosen him for the meeting was a sign of just how well things had been going lately for IVK—and for Jim Barton, CIO. In the past three weeks, IVK's stock... View Details

Keywords: by Martha Lagace

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