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Show Results For
- All HBS Web
(1,520)
- People (3)
- News (238)
- Research (1,101)
- Events (2)
- Multimedia (3)
- Faculty Publications (721)
- Profile
Rachel Honeth
the direct managers with entrepreneurial mindsets – the ones who were doing well and moving up – were HBS alumnae." Inspired, and eager to learn skills she hadn't acquired as a journalist, Rachel applied to HBS. To catch up on View Details
- November 2001
- Case
Gold Kist Inc.
By: Ray A. Goldberg and Stephanie Oestreich
An oversupply of poultry causes a major decrease in margins for the company and the industry. How does the only cooperative in the industry respond to short-term and long-term economic pressures? View Details
- 13 May 2015
- Blog Post
Former Engineer Gives Consulting a Test Drive
engaging with clients and directing the trajectory of two very cool projects in the consumer goods space. How did your RC year shape what you wanted to do last summer? My RC year exposed me to a world outside of engineering. I really... View Details
- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details
Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
- 2019
- Working Paper
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Harvard Business School Working Paper, No. 14-020, September 2013. (Revised December 2019. Forthcoming at Marketing Science.)
Jon Staff
Point Foundation mentor, and a Harvard Business School Entrepreneur-in-Residence. He earned his AB and MBA from Harvard University and lives in Brooklyn and Boston with his husband, Michael. Jon can be particularly helpful with: - Brick-and-mortar businesses -... View Details
- August 2015
- Article
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making
By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details
Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry
Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
- Web
Buy Now, Pay Later: Research Links - Secondary Resources
Glen. Financing the American Dream: A Cultural History of Consumer Credit (Princeton, N.J: Princeton University Press, 1999). Chutkow, Paul. Visa: The Power of an Idea , 1st ed. (Chicago, IL: Harcourt,... View Details
- June 2003 (Revised August 2003)
- Case
Pension Policy at The Boots Company PLC
By: Luis M. Viceira and Akiko M. Mitsui
In early 2000, the trustees of the pension scheme at Boots considered a proposal to move 100% of the pension assets into a bond portfolio, which would be passively managed. The Boots Co. PLC was a leading retailer of cosmetics and toiletries in the United Kingdom, and... View Details
Keywords: Performance Productivity; Employees; Asset Management; Capital Structure; Investment Portfolio; Consumer Products Industry; United Kingdom
Viceira, Luis M., and Akiko M. Mitsui. "Pension Policy at The Boots Company PLC." Harvard Business School Case 203-105, June 2003. (Revised August 2003.)
- July 1991 (Revised August 1991)
- Supplement
Philip Morris Companies, Inc. (C)
Supplements the (B) case. View Details
Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States
Hayes, Samuel L., III. "Philip Morris Companies, Inc. (C)." Harvard Business School Supplement 292-007, July 1991. (Revised August 1991.)
- April 1979 (Revised April 1981)
- Case
Chaircraft Corp. (B)
Discusses the purchase and installation of automated cutting equipment in a medium-sized furniture factory. The equipment has so far failed to cut costs as expected and the management is attempting to discover what the problems are and what can be done to remedy them. View Details
Bourdon, Clinton C., and Margaret B.W. Graham. "Chaircraft Corp. (B)." Harvard Business School Case 679-094, April 1979. (Revised April 1981.)
- 2010
- Chapter
The Impact of Employer Matching on Savings Plan Participation under Automatic Enrollment
By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
Existing research has documented the large impact that automatic enrollment has on savings plan participation. All the companies examined in these studies, however, have combined automatic enrollment with an employer match. This raises a question about how effective... View Details
Keywords: Motivation and Incentives; Consumer Behavior; Personal Finance; Investment Funds; Microeconomics; Compensation and Benefits
Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "The Impact of Employer Matching on Savings Plan Participation under Automatic Enrollment." In Research Findings in the Economics of Aging, edited by David A. Wise, 311–327. Chicago: University of Chicago Press, 2010.
- February 2010 (Revised October 2010)
- Case
YouTube: Time to Charge Users?
By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)
- 01 Jun 2017
- News
The Exchange: Venture Forth
the IBMs or the RCAs of the world to continue to create innovations and job opportunities. Think about the number of firms that wouldn’t be here and the number of technologies that wouldn’t be here without venture capital. The innovation that affects View Details
Keywords: April White
Arjun Chopra
computing company, where he launched and led their cloud strategy, products and services. He was a member of the board and executive team that raised multiple rounds of financing and spun out smartShift Inc. He led 350+ people, on-boarded... View Details
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
race, the better-known John McCain used negative ads effectively to bury the better financed Mitt Romney in Florida. These negative ads were complimented by positive ads burnishing McCain's record. The ads ran in the final days before the... View Details
Keywords: by John Quelch
- Web
Buy Now, Pay Later: The Usurer's Grip (1912)
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details
- 25 Aug 2022
- News
Full Stream Ahead
the digital revolution. With a smartphone in every pocket and the equivalent of what you’d spend on a CD, consumers can buy a month of access to a wide world of streaming options. And while the global economy contracted by 6 percent in... View Details
- 2024
- Article
Supply and Demand and the Term Structure of Interest Rates
By: Robin Greenwood, Samuel Hanson and Dimitri Vayanos
We survey the growing literature emphasizing the role that supply-and-demand forces play in shaping the term structure of interest rates. Our starting point is the Vayanos and Vila (2009, 2021) model of the term structure of default-free bond yields, which we present... View Details
Greenwood, Robin, Samuel Hanson, and Dimitri Vayanos. "Supply and Demand and the Term Structure of Interest Rates." Annual Review of Financial Economics 16 (2024): 115–151.