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  • February 2010 (Revised September 2011)
  • Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Auto Industry; United States
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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications
    • 2016
    • Book

    Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

    By: John A. Quelch
    The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

    Consumers, Corporations, and Public... View Details
    Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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    • November 2023 (Revised May 2024)
    • Case

    Kickstarter: Crowdfunding for the Arts

    By: Rohit Deshpandé and Alexis Lefort
    Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details
    Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States
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    • September 2013
    • Case

    Advanced Leadership Pathways: Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia

    By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
    In 2011, Junko Yoda with Pam McCambridge launched CLinked, a venture aimed to reduce human trafficking of women and children for sexual exploitation. Since incorporation, they launched several different pilot programs in partnership with local non-governmental... View Details
    Keywords: Expansion; Social Issues; Non-Governmental Organizations; Public Administration Industry; Indonesia
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    • January 2018 (Revised May 2019)
    • Case

    Adeo Health Science: Turning a Product into a Brand

    By: Elizabeth A. Keenan and Jill Avery
    For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details
    Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Consumer Products Industry; United States; North America
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    • 16 Apr 2013
    • First Look

    First Look: April 16

    raised potential challenges to the dominance of leading firms. Our research tells a fascinating story of an industry that has proved remarkably resilient in resolving economic and regulatory challenges. It provides practitioners and... View Details
    Keywords: Sean Silverthorne
    • Research Summary

    Overview

    By: Andy Wu
    How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
    Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Retail Industry; Pharmaceutical Industry; Video Game Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia
    • 2008
    • Working Paper

    Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis

    By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
    A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
    Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
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    • Teaching Interest

    Strategy and Technology

    By: Andy Wu

    The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

    • What strategies win in markets with network effects?
    • How can technology be... View Details
    Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry
    • Web

    How to Create a Psychologically Safe Workplace - Recruiting

    Insights & Advice 07 Jul 2023 How to Create a Psychologically Safe Workplace Becca Carnahan Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Recruiting Strategies Candidates consider... View Details
    • 18 Jul 2023
    • News

    The First Five Years: Brooke Biederman (MBA 2019)

    eye-opening glimpse under the hood of an industry I love. Coupled with my time on movie sets and in production offices, I saw the industry’s huge potential for innovation. During business school, I also noted that some entertainment had a... View Details
    Keywords: Robert Bochnak
    • January 2008 (Revised March 2011)
    • Case

    Henry J. Kaiser and the Art of the Possible

    By: Anthony J. Mayo, Mark Benson and David Chen
    From his humble beginnings as a local salesman in New York, Henry J. Kaiser rose to become one of the leading industrialists of 20th century America. Though he had no technical engineering training, Kaiser mastered the management and execution of plans for several... View Details
    Keywords: History; Mission and Purpose; Transition; Management Practices and Processes; Construction; Corporate Entrepreneurship; Leadership Style; Business History; Business Growth and Maturation; Civil Society or Community; Business Strategy; Planning; Construction Industry; Construction Industry; United States
    Related
    • Program

    Advancing Women of Color in Leadership

    company culture that not only allows for, but celebrates authenticity. Details Prepare for greater leadership responsibility Develop a personal leadership style that works for you and your organization Communicate more effectively—with... View Details
    • 12 Apr 2010
    • Research & Ideas

    One Report: Better Strategy through Integrated Reporting

    “Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not.” There are two main reasons to use One Report,... View Details
    Keywords: by Martha Lagace
    • Web

    Profiles - MBA

    building my own startup in satellite communication and control systems. Find Grace on LinkedIn . BIOENGINEERING (SB), SECONDARY IN GLOBAL HEALTH & HEALTH POLICY KIRKLAND 2022 Cohort 3 Esther Koh "Bridging experiments in the lab with... View Details
    • November 2015 (Revised March 2018)
    • Case

    Air Products' Pursuit of Airgas (A)

    By: Charles C.Y. Wang, Paul M. Healy, Penelope Rossano and Kyle Thomas
    This case centers around the Air Products' hostile takeover attempt of Airgas in 2010. Air Products argued that its offer of a 38% premium is generous given Airgas' poor performance, which Air Products attributed to underperforming and entrenched managers at Airgas. On... View Details
    Keywords: Acquisition; Business and Shareholder Relations; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry
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    • April 2006 (Revised March 2007)
    • Case

    PayPal Merchant Services

    By: Thomas R. Eisenmann and Lauren Barley
    In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
    Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Web Services Industry
    Related
    • December 2024
    • Case

    5G Networks

    By: Andy Wu, Levi Stroud and Ruth Page
    This case, featuring Ajit Pai, Former Chairman of the U.S. Federal Communications Commission, explores the potential of 5G wireless networks. It illustrates how 5G works by examining its infrastructure and technological advancements. The case considers the specific... View Details
    Keywords: Technology Industry; United States
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    • September 1992 (Revised March 1993)
    • Case

    Empresas ICA and the Mexican Road Privatization Program

    By: Willis M. Emmons III and Monica Brand
    Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details
    Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico
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