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  • March 1996
  • Case

Erox Corporation: Leverage Marketing

Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details
Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry
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  • 16 Apr 2013
  • First Look

First Look: April 16

raised potential challenges to the dominance of leading firms. Our research tells a fascinating story of an industry that has proved remarkably resilient in resolving economic and regulatory challenges. It provides practitioners and... View Details
Keywords: Sean Silverthorne
  • April 2017
  • Case

Planetary Resources Inc., Property Rights, and the Regulation of the Space Economy

By: Matthew Weinzierl and Angela Acocella
Planetary Resources, Inc. (PRI) had a bold, some said crazy, vision: to mine asteroids. One might have assumed that developing the right technology would be the greatest challenge facing PRI. But even if the fledgling company could develop and deploy the sophisticated... View Details
Keywords: Property; Rights; Governing Rules, Regulations, and Reforms; Aerospace Industry; Aerospace Industry
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  • 29 Sep 2015
  • First Look

September 29, 2015

innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned... View Details
Keywords: Sean Silverthorne
  • December 2004 (Revised April 2006)
  • Case

Managing Diversity at Cityside Financial Services

By: Robin J. Ely and Ingrid Vargas
Cityside Financial Services, a disguised consumer bank, serves both a largely African-American urban community and a more affluent, predominantly white clientele. To match the gender and racial makeup of its staff to that of its customers, Cityside's sales division... View Details
Keywords: Selection and Staffing; Situation or Environment; Race; Employees; Gender; Customer Satisfaction; Diversity; Cross-Cultural and Cross-Border Issues; Banks and Banking; Banking Industry
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  • January 2001 (Revised June 2001)
  • Case

COFIDIS

An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details
Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France
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  • Web

MBA Experience | Social Enterprise | Harvard Business School

Leadership Fellows Social Entrepreneurship Fellowship Loan Assistance Community A wide variety of clubs and activities serve as major vehicles for supporting students interested in social enterprise. Rising Leaders for Social Impact Forum... View Details
  • August 2020
  • Teaching Note

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim
Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details
Keywords: Pandemic; Children; Health Pandemics; Social Issues; Crisis Management; Mission and Purpose; Education; Leadership; Education Industry; Education Industry
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  • April 2006 (Revised March 2007)
  • Case

PayPal Merchant Services

By: Thomas R. Eisenmann and Lauren Barley
In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Web Services Industry
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    Dorothy A. Leonard

    Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

    Keywords: education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry
    • 2016
    • Book

    Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

    By: John A. Quelch
    The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

    Consumers, Corporations, and Public... View Details
    Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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    • August 2023
    • Teaching Note

    Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

    By: William C. Kirby and Noah B. Truwit
    Teaching Note for HBS Case No. 320-089. By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G)... View Details
    Keywords: Geopolitical Units; Business and Government Relations; International Relations; Communication Strategy; Telecommunications Industry; China
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    • November 2012 (Revised January 2013)
    • Case

    Companion Diagnostics: Uncertainties for Approval and Reimbursement

    By: Richard G. Hamermesh, Norman C. Selby and Phillip Andrews
    The FDA approvals of novel therapeutics were seen as signs in the personalized medicine community of real progress in the growth of personalized medicine. The FDA's approval of such drugs, along with companion diagnostics, suggested a shift in thinking and regulatory... View Details
    Keywords: Models Of Reimbursement; Personalized Medicine; Regulation; Healthcare Reform; Health Care and Treatment; Health Industry; United States
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    • 14 Aug 2023
    • Blog Post

    Crossing the Bridge: A Reflection on the HKS/HBS Joint Degree Program

    elected officials and industry titans, and joining this community surrounded by such authentic and humble people has been a blessing. This is truly a magical place. Do you have any advice for prospective... View Details
    • December 2024
    • Supplement

    5G Networks (B)

    By: Andy Wu, Levi Stroud and Ruth Page
    Pre-Abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the B and C video available to students, as they may reveal key case details.

    Abstract: Featuring Ajit Pai, Former... View Details
    Keywords: Investment; Technology Adoption; Technological Innovation; Infrastructure; Mobile and Wireless Technology; Technology Industry; Technology Industry; United States
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    • 2012
    • Case

    Advanced Leadership Pathways: Shelly London and Ethics Education—'Strengthening Our Moral Compass'

    By: Rosabeth Moss Kanter and Anne Arlinghaus
    Shelly London and Ethics Education — 'Strengthening Our Moral Compass' 2009 AL Fellow
    Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London set out to promote... View Details
    Keywords: Leadership Skills; Ethics Education; Initiatives; Morality; Moral Compass; Prima Facie; Grassroots Movement; Ethical Reasoning; Decision-making; Social Media; Media Relations; Family Dinner Project; Public Conversations Project; Laura Chasin; Computer Games; Video Games; Quandary; Organizational Structure; Infrastructure; Ethics; Education; Moral Sensibility; Behavior; Decision Making; Leadership; Innovation and Management; Education Industry; Education Industry; North and Central America
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    • 2008
    • Working Paper

    Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis

    By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
    A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
    Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
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    • Web

    About | Social Enterprise | Harvard Business School

    holds a B.S. in Communications from Boston University, with a minor in African-American Studies. Our History INITIATIVES focus on societal challenges that are too complex for any one discipline or industry... View Details
    • December 2022
    • Article

    Cost Standard Set Program: Moving Forward to Standardization of Cost Assessment Based on Clinical Condition

    By: Anna Paula Beck da Silva Etges, Richard D. Urman, Anne Geubelle, Robert Kaplan and Carisi Anne Polanczyk
    This communication announces the International Cost Standard Set Program. Its goal is to establish global standardized frameworks for measuring the costs of treating specific clinical conditions. A scientific committee, including 16 international healthcare cost... View Details
    Keywords: Time-Driven Activity-Based Costing; Value-based Health Care; Cost; Health Care and Treatment; Activity Based Costing and Management; Health Industry
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    • 14 Oct 2008
    • Research & Ideas

    Should You Bring Advertising Expertise In-House?

    reasons include structural changes in the advertising industry such as the unbundling of agency services, and improved communication tools that make it easier and more cost efficient for firms to manage some... View Details
    Keywords: by Sarah Jane Gilbert; Advertising