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(1,297)
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- Faculty Publications (520)
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Independent Projects | Social Enterprise | Harvard Business School
presence. Recommended and designed business partnerships and product designs for a Chinese telecom company to pursue mobile banking and microfinance for rural Chinese population to access financing. Dates &... View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
assistant professor at HBS, asked the panelists if it was true that price competition is still the major way Chinese consumers differentiate brands from one another. "We see a little bit of a shift away from price competition,"... View Details
Keywords: by Julie Jette