Capture - Publications - Faculty & Research

Research Summary

Informing Brand Marketing Practice

Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details

07 Apr 2015
News

Warrior Spirit

martial arts for the last 5,000 years, and MMA is a sport that is intuitively grasped, like hockey is for Canadians. But until now, no one here has tried to commercialize martial arts for the masses.” As a catchall Cui adds, “Asia” doesn’t really View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

06 Feb 2019
Blog Post

7 Tips for a Successful Technology Venture Immersion

a microphone to listen for sounds in the shower running. However, after several hours of gain adjustments and Fourier transforms, we decided to pivot and use an infrared sensor instead. 3. You only have a short amount of time to capture... View Details

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The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

(olvwork355021). Show caption Hide caption By the 1930s, a number of photographers employed a modernist style in their portrayals of American industry. In Aikins' photographs of U.S. Steel in Fortune in 1936, the photographer’s inventive compositions and use of light... View Details

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

firm calls an industry "unprofitable" while another firm calls that market "important," asymmetries are at work. For example, in the 1990s, Cisco raced to capture more of the networking equipment market while IBM... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

processes as disparate as smelting, extrusion, die design, and finance. We also started creating pilot sites in the health care industry. We started our work with a "learning unit" at Deaconess-Glover Hospital in Needham, not far from campus. We've got a... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

Web

the Art of American Advertising - Advertising Products

single-sided sheets), simple business cards, or small newspaper notices. The growing volume of mass-produced and mass-distributed goods after the Civil War, however, led to the creation of diverse forms of advertising media. Advertising and printing enterprises worked... View Details

14 Jan 2020
Research & Ideas

The Business Case for Becoming a Jack-of-All-Trades

game-changing technology, Microsoft Kinect, which transformed the field of motion-capture. Released as a gaming accessory for Microsoft’s Xbox in 2010, Kinect was leagues ahead of similar technologies such as Nintendo’s Wii and PlayStation Move, in that it could View Details

Keywords: by Michael Blanding

28 May 2019
Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

the first research to capture changes in federal auditor liability over the past two decades before and after Tellabs and Janus. Its authors are Harvard Business School professor Suraj Srinivasan, Stanford Law School professor Colleen... View Details

Keywords: by Martha Lagace; Financial Services; Accounting

Web

Course History - Institute For Strategy And Competitiveness

Michael E. Porter, Jay W. Lorsch, and Nitin Nohria, describes some key takeaways from the workshop—yet the article captures just a small part of the learning from the program, which continues to evolve. We now hold sessions twice a year,... View Details

25 Jan 2024
Blog Post

Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures

apart old electronics to learn what makes them tick. Green technologies - solar, batteries, motors - captured his imagination early on. “I’d spend weekends and summers sifting through old toys and electronics in the house to find the... View Details

16 May 2000
Research & Ideas

The Simple Economics of Open Source

projects. Their strategies for capturing some of this energy usually fall into one of two strategies, say Lerner and Tirole. In what they call the "reactive" strategy, commercial firms try to bundle paid services and products... View Details

Keywords: by Martha Lagace; Technology

25 Apr 2007
Research & Ideas

Feeling Stuck? Getting Past Impasse

muscle through. Keep on pushing and throw more resources at it. But often what a clear impasse signifies is that you need to stop and realize that your model does not capture the reality of your business right now and the reality of your... View Details

Keywords: by Martha Lagace

12 Nov 2012
Research & Ideas

Pay Workers More So They Steal Less

research. Sandino admits that the sample in their study may not have been large enough to capture the effects of underpayment. Nevertheless, she explains: "Our findings are contrary to an argument in prior literature suggesting the... View Details

Keywords: by Kim Girard; Retail

Web

Judges - Alumni

have limited time to capture investor attention. Be direct, avoid unnecessary jargon, and clearly communicate the problem, solution, market opportunity, and business model. Highlight the team: Investors bet on people Ideas matter, but... View Details

01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

demonstrate that it is inexpensive to be yourself and that one ‘belongs’ must be modeled and coached by leaders add an inclusion metric: How (do) your team (members) rate (their) sense of belonging once they are there?” SRamkeesoon View Details

Keywords: by James Heskett

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

it to capture the benefit of doing something good for the planet on its balance sheet. Reduce the participation cost like FOSS does. Free and open source software allows newer individuals to contribute in ways other than writing code,... View Details

Keywords: by Lane Lambert

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

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11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

tailored for their situation. Artificial intelligence should enable better solutions. Is the market ready to support your solution? As more of the world gets digitized, “datafication” (our ability to capture data from many aspects of the... View Details

Keywords: by Rocio Wu

20 May 2014
Research & Ideas

Managing the Family Business: Survival’s Secret Sauce

The secret sauce of long-term business success can't be captured in numbers. As the operations manager of a leading and fast-growing Brazilian business recently explained to a reporter, "There's a secret sauce in this business [but] it's... View Details

Publications