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Show Results For
- All HBS Web
(1,957)
- People (5)
- News (262)
- Research (1,341)
- Events (9)
- Multimedia (14)
- Faculty Publications (671)
- May 2025
- Case
Windsurf and the AI Code Assistant Market
By: Suraj Srinivasan, Sudhanshu Nath Mishra and Radhika Kak
In April 2025, the founding team of Windsurf, an AI start-up specializing in code generation gathered in Mountain View, California, to assess its remarkable year of growth. The company had scaled from a niche GitHub Copilot alternative to a breakout player with over... View Details
Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Business Growth and Maturation; Competition; Business Strategy; Technology Industry; United States
Srinivasan, Suraj, Sudhanshu Nath Mishra, and Radhika Kak. "Windsurf and the AI Code Assistant Market." Harvard Business School Case 125-111, May 2025.
- 28 Feb 2022
- Research & Ideas
How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels
Hotels, restaurants, and other businesses in the service industry often thrive or die depending on whether they provide exemplary customer service, but new research shows that the color of a customer’s skin can determine whether the... View Details
Keywords: by Pamela Reynolds
- Web
Academics - Health Care
MBA Experience Academics Why HBS for Health Care? Harvard Business School The first-year “required curriculum” (RC) incorporates health care cases and topics in many courses ranging from Marketing and Finance to Entrepreneurship and... View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
December 4, 2017 Harvard Business Review How a Fast-Growing Startup Built Its Sales Team for Long-Term Success By: Cespedes, Frank V., and David Mattson Abstract—It’s common for leaders of sales teams to focus almost exclusively on... View Details
Keywords: Sean Silverthorne
- 17 Dec 2018
- Research & Ideas
Women Receive Harsher Punishment at Work Than Men
afterwards, their employment prospects were pretty dismal,” says Mark Egan, an assistant professor of finance at Harvard Business School. Egan details the misconduct findings in a new working paper, “When Harry Fired Sally: The Double... View Details
- Blog
What Can You Do to Foster Gender Equity?
report to you or to members of your team. Be objective. When you're handing out assignments or evaluating employee performance, make sure you are making choices based on objective, job-related criteria, not on assumptions that may reflect... View Details
- 08 Aug 2006
- First Look
First Look: August 8, 2006
between and among experimenters and theorists, and psychologists and economists, about how to evaluate a theory that can be rejected by sufficient data, but may nevertheless be a useful approximation. A standard experimental design... View Details
Keywords: Sean Silverthorne
- Web
Advisory Board - Entrepreneurship
company Excara and switched to selling enterprise software for managing product content. In 2002, he started two nonprofits in response to the sexual abuse crisis in the Catholic Church. He is currently acting VP of Product Strategy for Authoria as he researches and... View Details
- October 2022
- Article
A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts
By: Navid Mojir and K. Sudhir
The paper develops the first structural model of organizational buying to study innovation diffusion in a B2B market. Our model is particularly applicable for routinized exchange relationships, whereby centralized buyers periodically evaluate and choose contracts,... View Details
Keywords: Organizational Buying Behavior; Healthcare Marketing; B2B Markets; B2B Innovation; New Product Diffusion; New Product Adoption; Organizations; Acquisition; Behavior; Health Care and Treatment; Marketing; Innovation and Invention
Mojir, Navid, and K. Sudhir. "A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts." Journal of Marketing Research (JMR) 59, no. 5 (October 2022): 883–907.
- March 2014 (Revised September 2015)
- Case
Clef Company: Turnover
By: Frank V. Cespedes
The Clef case focuses on the issue of turnover in a firm's sales force. Students must analyze the factors contributing to turnover as well as the role of the field sales force in Clef's profitable business strategy. Among other things, the Clef case illustrates that... View Details
Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Retail Industry; Consumer Products Industry; United States
Cespedes, Frank V. "Clef Company: Turnover." Harvard Business School Case 814-100, March 2014. (Revised September 2015.)
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
maximizing productivity? How do we help employees with work/life balance?” “How to keep people engaged and connected and OPTIMISTIC in appropriate measure while so many have so many competing personal and business and health and family... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 24 Apr 2012
- First Look
First Look: April 24
Pollalis, Andreas Georgoulias, Stephen Ramos, and Daniel Schodek, 247-265. New York: Routledge, 2012 Abstract Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper... View Details
Keywords: Carmen Nobel
- July 2025
- Case
Osteoboost: Go-To-Market Strategy in a Healthcare Startup
Osteoboost focuses on how a health care Medtech startup with a new device for treating osteopenia. The firm decides among alternative go-to-market strategies, including B2B (the firm to healthcare providers), DTC (directly to consumers), or some combination of the two... View Details
- 01 Jun 2000
- News
Going Public: Margaret M. Crotty
year after graduating from Princeton with a degree in history. As a consultant, she evaluated community development programs throughout Indonesia and helped rural women build microenterprises. The resourcefulness of the women impressed... View Details
Keywords: Susan Young
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details
- 12 Sep 2022
- Research & Ideas
When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment
suggests new research based on an international competition to design a NASA robot. "When experts have a been-there-done-that mindset, potential breakthroughs may hit the discard pile before companies can evaluate them in full." Harvard... View Details
- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
Red shoes can help you stand out at the office. Credit: iStock Welcome to January, dear readers! We at Harvard Business School Working Knowledge want nothing but the best for you in the new year. And for those of you who have made New... View Details
Keywords: by Carmen Nobel
- 13 Aug 2012
- Research & Ideas
When Good Incentives Lead to Bad Decisions
economics," says Shawn A. Cole, an associate professor in the Finance Unit at Harvard Business School. "A frequent criticism of bankers in the recent crisis is that they took a lot of incentive pay in the years leading up to the... View Details
- 12 Apr 2004
- Research & Ideas
What Great American Leaders Teach Us
identified our pool of great business leaders, we organized the data by the decades in which business leaders initially came into the CEO position or founded their companies. We chose to View Details
Keywords: by Sean Silverthorne
- Web
Health Care - Faculty & Research
evolve its offerings so that they appeal to radiologists and cardiologists, the largest purchasers of ultrasound systems. March 2014 (Revised December 2014) Case Vision 2020: Takeda and the Vaccine Business By: John A. Quelch and Margaret... View Details