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January 1995 (Revised November 2021)
Case

Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal

By: David J. Collis and Elizabeth Wynne Johnson

Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific... View Details

Keywords: Investment Portfolio; Corporate Strategy; Factories, Labs, and Plants; Chemicals; Chemical Industry; Pharmaceutical Industry; Switzerland

April 1985 (Revised October 1988)
Case

Everest Computer (A): The Development of the SuperMOS Process

By: Kim B. Clark

The research and development lab at the semiconductor development and manufacturing facility of a computer systems manufacturer has embarked on a radically improved semiconductor manufacturing process for application in a new computer system. The case offers a detailed... View Details

Keywords: Factories, Labs, and Plants; Governance Controls; Production; Research and Development; Hardware; Semiconductor Industry

October 2001 (Revised November 2001)
Case

Club Med (C): The "Re-New" Plan

By: Frances X. Frei, Daniel Rethazy and Hanna Rodriguez-Farrar

Supplements the (A) and (B) cases. View Details

Keywords: Business Subsidiaries; Industry Structures; Competitive Advantage; Organizational Culture; Cost; Customer Satisfaction; Accommodations Industry; United States

Profile

Durdana Achakzai

interested in how the business we do today affects future generations – how we ensure sustainable development for years to come." Durdana will spend her summer in New York interning with the Market Intelligence View Details

Profile

Akshay Ghulati

Akshay Ghulati's career has been a hybrid of continuity and the conquest of new territory. After graduating from Wharton, he initially returned home to New Delhi to work in his family's real estate business. "I started a new division... View Details

Article

U.S. Multinationals in British Manufacturing before 1962

By: G. Jones and Frances Bostock

This article presents a new database on U.S. multinationals active in British manufacturing between 1907 and 1962. Britain was the largest European host economy for U.S. direct investment in manufacturing and the second largest host worldwide. This article identifies... View Details

Keywords: Production; Trade; Foreign Direct Investment; Research and Development; Business Subsidiaries; Policy; Investment; Manufacturing Industry; United States; Great Britain

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March 2011 (Revised February 2012)
Supplement

Cosmeticos de Espana, S.A. (E)

By: David F. Hawkins

Spanish parent company must decide on the Euro/BsF exchange rate to translate its Venezuelan subsidiary's financial statements into Euros. View Details

Keywords: Financial Statements; Business Subsidiaries; Decision Choices and Conditions; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela

March 2010
Supplement

Whose Money Is It Anyway? (C)

By: V.G. Narayanan, Richard G. Hamermesh and Rachel Gordon

The case describes how the Brigham and Women's Physicians Organization and its corporate parent resolved the issue of how the disputed funds would be distributed and used. View Details

Keywords: Corporate Governance; Business Subsidiaries; Organizational Design; Conflict and Resolution; Resource Allocation; Health Industry

September 2001 (Revised December 2003)
Case

Eskimo Pie Corporation (Abridged)

By: Richard S. Ruback

In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public... View Details

Keywords: Food; Initial Public Offering; Cost of Capital; Valuation; Business Divisions; Brands and Branding; Food and Beverage Industry

August 1997
Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch

In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details

Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry

September 1992 (Revised November 1997)
Case

DHL Worldwide Express

By: John A. Quelch

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country. View Details

Keywords: Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry

01 Dec 1997
News

WSA Conference Set for January

many of the world's top businesswomen. C200 members own businesses with annual revenues over $10 million or manage corporate divisions with more than $50 million in annual revenues. Members include vice... View Details

2007
Working Paper

Intra-Industry Foreign Direct Investment

By: Laura Alfaro and Andrew Charlton

We use a new firm level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries—close to a comprehensive picture of global multinational activity. A number of patterns emerge from the data. Most foreign direct investment... View Details

Keywords: Multinational Activity; Horizontal FDI; Vertical FDI; Stages Of Production; Multinational Firms and Management; Business Subsidiaries; Foreign Direct Investment; Competency and Skills; Production

October 1996
Teaching Note

International Sourcing at Intercon TN

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Teaching Note for (9-688-055). View Details

Keywords: Multinational Firms and Management; Supply Chain; Selection and Staffing; Business Subsidiaries; Production; Manufacturing Industry; Japan

February 1986 (Revised March 1990)
Supplement

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (C)

By: David A. Garvin

In the preceding case, Copeland had to choose between two alternative plant layouts for organizing its Sidney plant. Now it must get work force approval for a change in "bumping" rules before proceeding with the change. Management must decide how to proceed--to... View Details

Keywords: Strategy; Production; Factories, Labs, and Plants; Labor and Management Relations; Restructuring; Decisions; Change Management; Manufacturing Industry; Ohio

April 1993 (Revised September 1996)
Case

ABB Deutschland (A)

By: Hugo Uyterhoeven

Describes Europe's most famous postwar multinational merger between Asea of Sweden and Brown Boveri of Switzerland. Gives background on both companies and focuses particularly on BBC's geographic organization, its corporate culture, and the relationship between its... View Details

Keywords: Mergers and Acquisitions; Business Subsidiaries; Corporate Governance; Organizational Culture; Problems and Challenges; Relationships; Behavior; Business Strategy; Sweden; Switzerland

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January 2025 (Revised June 2025)
Case

U.S. Steel: Proposed Acquisition by Nippon Steel

The case setting is the proposed acquisition of U.S. Steel by Nippon Steel, which elicited a great deal of controversy. The purpose of the case is to look at the history of the American steel industry since World War II and understand how the steel minimill operators... View Details

Keywords: Disruptive Innovation; Mergers and Acquisitions; Factories, Labs, and Plants; Business History; Technological Innovation; Business Strategy; Manufacturing Industry; Steel Industry; United States

June 2008
Supplement

Kit Hinrichs at Pentagram (B)

By: Linda A. Hill and Emily Stecker

This case focuses on Kit Hindrichs, a 65 year-old partner at Pentagram, a privately-owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By... View Details

Keywords: Business Offices; Design; Managerial Roles; Private Ownership; Business and Shareholder Relations; Partners and Partnerships; Equality and Inequality; London; San Francisco; New York (state, US)

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16 Nov 2020
Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

I saw in studying winning streaks and losing streaks in sports as well as businesses and nations, it’s easy to appear united when your team is winning. Divisiveness tends to characterize losing streaks, in... View Details

Keywords: by Sean Silverthorne

1988
Chapter

Creative Human Resources in the R&D Laboratory: How Environment and Personality Impact Innovation

By: T. M. Amabile and S. S. Gryskiewicz

Keywords: Talent and Talent Management; Creativity; Factories, Labs, and Plants; Research and Development; Innovation and Invention; Personal Characteristics

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