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  • 07 Sep 2021
  • News

Skydeck Voices: For My Next Act

been a faculty member for 33 years after a career on Wall Street. And now I'm taking over a brand new university that’s just been established. Find your core mission. Find the thing that you're passionate about and throw yourself into it... View Details
  • 14 Jan 2014
  • First Look

First Look: January 14

redistricting outcomes for their specific constituencies. Incumbents whose constituencies became reserved for members of specific communities are significantly less likely to run for reelection following redistricting. Download working... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding campaign. Also contains rich television ratings data that can form... View Details
Keywords: Martha Lagace
  • May 2022
  • Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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  • 01 Oct 1996
  • News

Leading In a New Era

as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the... View Details
Keywords: Nancy O. Perry
  • 01 Dec 2003
  • News

Business Answers the Call

of personality, coupled with the leadership of his successor, a former investment banker, extraordinary structural changes were made in the Seattle system. Nielsen retired from the school board in 2001 but remains active with a community... View Details
Keywords: Garry Emmons; Educational Support Services; Educational Services
  • 10 Jun 2014
  • First Look

First Look: June 10

diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this... View Details
Keywords: Martha Lagace
  • 17 Jul 2012
  • First Look

First Look: July 17

the project had attracted hundreds of thousands of editors who had written over 1.2 million articles in English alone. Almost 10% of world-wide Internet users accessed Wikipedia at least once a month. Just as Wales was stepping down, the editor View Details
Keywords: Sean Silverthorne
  • 29 Apr 2025
  • News

Challenge Accepted

challenge that I’ve faced over the last 25 years with respect to building my organization because it speaks to how we message, how we communicate what we do within the context of a more accurate view around problem-solution, but also how... View Details
Keywords: challenges; failure; advice; experience
  • 01 Sep 2008
  • News

Building a Better MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • 26 May 2022
  • News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

the HBSANC’s two major annual fundraisers, primarily aimed at supporting its Community Partners programs throughout the Bay Area. The other is the Annual Leadership Dinner. The HBSANC leadership successfully executed a virtual event that... View Details
Keywords: Margie Kelley
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

Heart Health Awareness Harvard Business School Case 507-026 In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate... View Details
Keywords: Martha Lagace
  • 27 Aug 2013
  • First Look

First Look: August 27

Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

sustainability solutions to a range of client organizations. Megaprojects are finite-duration initiatives involving multiple diverse entities in the design and delivery of a large-scale development, such as a brand new ecologically... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing authentic sunglasses, both when they... View Details
Keywords: Martha Lagace
  • 22 Aug 2019
  • News

Catalyzing Africa’s Tech Sector

to understand what some of these things meant. In Lagos, I'd never seen a water fountain before. And so when I heard the word fountain, there's only one thing and it's the one you throw coins into. And obviously, I got involved in being a part of this amazing View Details
  • 01 Jun 2012
  • News

Around the World

distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject, they were all grounded in... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

communities in the United States and the world are experiencing very different realities as the year draws to a close. While you might have an idea you believe in, I would err on the side of humility and test if and where your ideas might... View Details
Keywords: by Danielle Kost; Retail
  • 01 Apr 1996
  • News

Technology for Learning's Sake

initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,... View Details
Keywords: by Deborah Blagg; photo by David Zadig