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Show Results For
- All HBS Web
(1,218)
- People (7)
- News (346)
- Research (603)
- Events (1)
- Multimedia (14)
- Faculty Publications (233)
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their twice-yearly travels to... View Details
Keywords: Julia Hanna
- 07 Jun 2019
- Book
Are You a Digital Manager?
trustworthy. New technologies do help, but there is still no substitute for face-to-face interactions. It’s a human reality we all need to thoughtfully build into our work processes. There is a leader at a major automaker who realized... View Details
Keywords: by Martha Lagace
- 01 Dec 2008
- News
Alumni Books
plans that are easy to apply. It highlights why marketing plans matter and where they go wrong and explains how to create a powerful plan that will help build a strong, profitable business. More than Money: Questions Every MBA Needs to... View Details
- Web
Rock 100: The Summit - Entrepreneurship
B2C Marketing Compilation of posts on B2C marketing , Tom Eisenmann Everything Is Obvious: How Common Sense Fails Us , Duncan Watts Building Brand Different: Escaping the Competitive Herd , Youngme Moon... View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed... View Details
Keywords: Dina Gerdeman
- 09 Aug 2019
- Blog Post
Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship
criteria. They are building all-electric, zero-emissions autonomous cars with the mission of making our cities safer and more sustainable with every ride. The Internship Experience I’m on the Go-To-Market team, which is responsible... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
service, in part by assigning brand ambassadors to the same high-traffic areas and economic centers where it was building out its agent network, to help educate and register customers. These View Details
- Profile
Kine Seck Mercier
about what I wanted to do, how I wanted to contribute. It would also give me access to opportunities I wouldn’t otherwise have.” Participating in the positivity HBS attracted Kiné by virtue of a brand known worldwide: “It gives you... View Details
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
Excerpt Second, I wanted to demonstrate the relative importance of business compared to governments and other institutional actors in building global capitalism. In both the historical and economics literatures, firms are typically... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
higher overall ratings than the "branch-wed" non-ATM customers did. However, the reverse was true when videoconferencing was added. It appeared that heavy ATM users actually disliked interacting with humans! Lesson 5: Build... View Details
- 26 Jul 2022
- Blog Post
Driving Change in Education-to-Employment
small role in building a new system of supportive pathways to good jobs. I chose Year Up because I wanted to learn from an organization with a demonstrated history of success that is now developing and deploying further innovations to its... View Details
- 01 Mar 2018
- News
Case Study: On the Record
to build capabilities that would be hard to replicate. Let’s build a plan here—not just to grow but to develop some long-term defensibility. Some record profits would be music to investors’ ears. —Jeffrey... View Details
Keywords: April White
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites... View Details
Keywords: April White
- 01 Jun 2018
- News
Floor It
so that we can help get clinical trials done and move the pace of discovery even quicker.” How do they expect to get there? Here, a look at the accelerator’s model, which comprises four work streams, each inspecting a different part of the pipeline. View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for... View Details
Keywords: Jen McFarland Flint
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our... View Details
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
commercialization paths. “One of the biggest takeaways was that these technologies require new types of business models and monetization schemes. We explored how you build a business around these innovations and what the competitive... View Details
Keywords: Jennifer Gillespie
- 23 Jan 2020
- News
Bringing Education Back Home
a set of technical skills and, particularly, marketing leadership. We basically branded our story: Two Harvard grads coming back to our hometown, trying to build a better education system. That was our sales... View Details
Keywords: Educational Services
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a... View Details
Keywords: by Rosabeth Moss Kanter
- 05 Jun 2007
- First Look
First Look: June 5, 2007
experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. Purchase this case:... View Details
Keywords: Martha Lagace