Publications
Publications
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(1,386)
- Faculty Publications (915)
- April 1986
- Supplement
Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video
Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details
- January 1986 (Revised December 1986)
- Case
Smartfood
Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
- February 1985 (Revised September 2001)
- Teaching Note
ICEDELIGHTS Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-898-196). View Details
Keywords: Food and Beverage Industry
- January 1985 (Revised March 1986)
- Case
Sierra Wine Corp.
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
- 1985
- Chapter
Food Policy
By: James E. Austin
- December 1984
- Teaching Note
Colonial Food Services Co., James Cranston, and Eugene Kirby (A), Teaching Note
By: Michael Beer
Teaching Note for (9-478-005), (9-478-006), and (9-478-007). View Details
Keywords: Food and Beverage Industry
- December 1984 (Revised January 1985)
- Case
Barilla G. & R.F.lli, S.p.A.
By: W. Earl Sasser
Keywords: Food and Beverage Industry
- November 1984 (Revised April 1987)
- Background Note
Note on Restructuring Meat Packers in the 1980s
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
- August 1984 (Revised June 1985)
- Teaching Note
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
- June 1984
- Case
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers
By: Thomas K. McCraw and Richard S. Tedlow
- June 1984 (Revised January 1989)
- Teaching Note
Raymond Mushroom Corp., Teaching Note
Teaching Note for (9-584-093). View Details
Keywords: Food and Beverage Industry
- May 1984 (Revised October 1985)
- Teaching Note
Dunkin' Donuts (C): Growth Strategy, Teaching Note
Teaching Note for (9-584-041). View Details
Keywords: Food and Beverage Industry
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
- February 1984 (Revised January 1994)
- Teaching Note
Breakfast Foods Corp. (B), Teaching Note
By: David E. Bell
Keywords: Food and Beverage Industry
- January 1984 (Revised January 1994)
- Teaching Note
Breakfast Foods Corp. (A), Teaching Note
By: David E. Bell
Keywords: Food and Beverage Industry